Sunday. Obsession. It's a big subject to tackle. Passion. But I've spent about 10 years thinking about it. Controversy. Some may see this as gratuitous violence, but we see it as a sacrifice. Mel Gibson defied the odds and made an international blockbuster. So what's next for the lethal talent from Down Under? No one knows except Mel. They think I can sing. Maybe I am. Mel Gibson, True Hollywood Story. All new, Sunday at 8, only on E! This can't be happening. The most anticipated movie of the summer is the most terrifying movie of the year. Critics call Open Water the best shark movie since Jaws. Intensely frightening. Something's rubbing against my foot. Bone-chilling. This summer's must-see. Entertainment Weekly declares it achieves a primal terror. And Rolling Stone raves. Prepare to jump out of your skin. Open Water. Rated R. Now playing Select Cities. Opens everywhere Friday. Isn't that Harold? Mm-hmm. Daytime calls are just too expensive. So he went not turn. Yes, yes, it is very late. Get another wireless plan, Harold. Daytime calls costing you a fortune. Come to T-Mobile and talk whenever nationwide. Daytime. T-Mobile gives you the most whenever minutes. $1,000 for just $39.99. T-Mobile. Get more. You never know when your computer might catch something. So if you want your computer to play with other computers without getting sick, get AOL 9.0 optimized with virus protection. It scans every email attachment for known viruses. It then cleans them, repairs them, and notifies you, helping keep your computer as healthy as the day it was born. Good God save. AOL 9.0 optimized with email virus protection. Visit AOL Keyword Safety or call 1-800-4-ONLINE. The stars do it. Can you do it? Don't miss an all-new screenplay tomorrow at 10 only on E. She left me for adventure. It's happening right now at McQuire GMC 146 Eastern Little Falls. The biggest truck sale of the season. Hundreds of SUVs and pickups. A big on every GMC envoy. Yukon at Sierra. 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If you know your kid has been smoking pot, find a way to take action. Get tough, get creative, just get through. Sex appeal was his Hollywood calling card. Passion made his name. Mel Gibson, True Hollywood Story. All new, Sunday at 8, only on E. Who has the skill? What a move. And the guts. My goodness. To take home five million bucks. The 2004 World Series of Poker heats up with the main event. And that is it. The field narrows and the intensity burns on ESPN. The 2004 World Series of Poker main event begins tonight and continues every Tuesday at 9. Okay, one more time. Brown sugar on the outside, maple flavor baked inside. Brown sugar on the outside, maple flavor baked inside. Excellent. Kellogg's maple and brown sugar frosted mini wheats. Fire. Good. The latest styles for back to school. From skirts and ponchos to jeans and jeans. Smart is having associates who are passionate about pets. Who give helpful advice to keep your pet healthy for life. And who always provide gentle, loving care. At PetSmart, you'll always find the help you need to make your pet healthier and happier. Maybe that's why more pet parents shop here than any other specialty pet store. PetSmart. I run. I play. I style. For me. For every you. The new Adidas collection. Only at Lady Footlocker. Sweetie. I love you. So how long are you going to stay? Probably until my fingers get wrinkly. No, I mean in Jersey. We're not going to make out or anything. What? I'm sorry. I just like totally ruined that moment, didn't I? I can tap dance, you want to see me tap dance? You changed my life and I know you for days. Garden State, rated R. Now playing in select theaters. Still taking Claritin? Join the millions of allergy sufferers who've discovered Alivert. It starts dissolving instantly, without water. Then it's gone fast. Try non-drowsy, 24-hour-a-leave. Even Claritin can't beat Alivert. Right when you need it, wherever you are. On the next All-New Dr. 90210. Dr. Ray's cutting things close, giving a major makeover to one aspiring model. The features that I do have, I want to just bring them to the best that they possibly can be. And helping another stay on top of her game, all in one day. While Haley is left wondering if he can fit his family in too. How's Sydney? Oh, she has to go today. What a shame, I missed her. 90210, All-New Sunday at 10, only on E. Sheer lip color that really lasts. New Forever Metallic Lights by Maybelline New York. Micro-crystal shimmer day and night. Color stays smooth. The lights are on forever. New Forever Metallic Lights. Maybe it's Maybelline. I feel pretty, oh so pretty. I feel pretty and witty and bright. And I pity any girl who isn't me tonight. I feel charming, oh so charming. Drinking water makes you feel better, look better, and your whole body more beautiful. Hey pretty boy, the meat is running. Make your body happy. Drink more water. Aquafina. Daytime calls costing you a fortune. Then come to T-Mobile and talk whenever, nationwide. Midday. That's right. Mid-morning. Yep. Mid-afternoon. Whenever. T-Mobile gives you the most whenever minutes. One thousand for just $39.99. T-Mobile. Get more. You have radiant skin. You just haven't discovered it yet. New LaVino Positively Radiant Cleansing Pads. One side gently exfoliates while the other with conditioning soy cleanses and softens skin. Discover your radiant skin. New Positively Radiant Cleansing Pads. When I work my jeans, I like a little flair. I like them strong, I like them blue. When I work my jeans, I feel sassy. I like the boot cutting. It just kind of flares out a little bit. I've got curves so I want to show them off. I love it. I rock. Sears. Sears. Sears. All jeans. All athletic shoes. All screen tees. All on sale. Sears. Good life, great price. Princess Diaries 2 is the number one comedy in America. Shut up. It's funny, fabulous, and even better than the original. I look like a moose. Call the boy Moose. The Princess Diaries 2 Royal Engager. What did he now play? He's the real estate king with the Midas Touch. See why it's good to be Donald Trump. Sunday at 10.30. Only on E. Do you push this news alarm in the morning? The factory authorized clearance sale going on now at Fetty Ford and Clifton. There's never been a better time to buy a new Ford from Fetty. Need a new car? Try the sleek Ford Taurus or the sporty Ford Focus. We have the full line of SUVs ready to move, including the Ford Escape, Explorer, and Expedition. And if you need to move people, cargo, tools, or equipment, we have the Econoline van or F-Series truck to fit your needs. Zero percent financing, special clearance rebates, and incentives make this the best time of year to get into a new Ford from Fetty. If you haven't looked at a Ford lately, look again during the factory authorized clearance sale going on now at Fetty Ford. Everybody, everybody, everybody. Get out there. 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It's not delivery, it's DiGiorno Thin. I love when it's thin. Two seconds. It's no time at all. But get a yeast infection and its own eternity. The Monistat One Avial Combination Pack begins to relieve symptoms immediately. Monistat, the number one doctor-recommended brand. Who says you can't enjoy summer in the city? Who says a light beer can't taste great? Salary low carb and still light. A new Scion TC with 160 horsepower, Panorama moonroof, and the opportunity to personalize. Better new Scion. A little more to your left and then straight ahead. Just as I expected, the lines are getting along to incredible. Whatever happens, hold your ground. People don't always use common sense. Now, initiate agitation phase. Fortunately, there's a healthcare company that does. At United Healthcare, make fewer co-pays, no referrals, and doctors don't need our permission. United Healthcare. It just makes sense. This portion of E! brought to you by United Healthcare. It just makes sense. West Coast, East Coast, all around the world. It's a beautiful day in the south of France, not a bad way to make a living. We are E! News live. Weeknights at 7. Saturdays at 6. Only on E! Look at me. Look at me. I lost 19 pounds. 19 pounds. 20 pounds. Gone. Look at me. Look at me. I'm on a mission. I'm on a system. Look at me. I have more energy. I will win. I will win against these pounds. Against the cravings. Look at me. I have the system. Two pills in the morning. Two before lunch. Two before dinner. And the pounds are history. Look at me. Look at me. Look at me. New Metabolife complete with Super Citromax. Two pills before each meal. Easy system. You can succeed. Look at me now. So I have NFL Sunday ticket? Yep, you get up to 200 NFL games. And you get DirecTV's best programming package for four months free. Four months free? Am I dreaming? No, sir. Are you sure I'm not dreaming? Because all of a sudden Carmen Electra is hitting on me. 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She has to go to band. Doctor 90210. All new Sunday on E. What if there was a world created only for girls? There is. Limited to. With everything a girl could ever want for back to school. She'll be coming around the mountain when she comes. She'll be coming around the mountain when she comes. She'll be coming around the mountain when she comes. Everybody was kung fu fighting. Those gods were fast as lightning. Wherever you're going, you'll feel really good riding with Geico. 15 minutes could save you 15% or more on car insurance. My, my, that is quite a tummy. But mom, your toddler's stomach is really only about the size of her little fist. Right now it's important to make every bite count. That's why Gerber graduates' peach dices are rich in vitamin C and have a third less sugar than the leading can brand. Our fruits are packed in real juice, not syrup. Gerber graduates are made just for your toddler's tiny tummy. Start healthy, stay healthy. Shouldn't your toddler still be a Gerber baby? He's the real estate king with the Midas Touch. See why it's good to be Donald Trump. Sunday at 10.30, only on E. Hello, I'm Dr. Angus. Since joining Tiger Shulman's Karate, Alec has developed focus to not only achieve, but excel both in school and at sports. Jason used to be bullied at school, but since taking Tiger Shulman, that doesn't happen anymore. When we found out James might have Attention Deficit Disorder, Sensei's helped his concentration. We think Tiger Shulman Karate is a big part of how James beat ADD. It's Tiger Shulman's $99 back-to-school special. Your child gets one month of classes, a private lesson, and an official uniform, all for $99. Thanks, Tiger Shulman. Call 1-800-52-TIGER today. I have the hugest crush on Andy Johnson, so I gave him a poem. Poems are so romantic. Listen, ladies, if you want a guy to like you, you're going to have to French kiss him. I never let a guy put his tongue in my mouth. You could catch a cold that way. I kind of like it. His tongue actually licked my teeth. At that point, I said, get that thing out of my mouth, put it in a cab, and take his lazy ass home. Sex in the City, tonight at 10 on TBS. The stars do it. Can you do it? This is neck and neck. Don't miss an all-new screenplay tomorrow at 10 only on E. Eleven o'clock. Where? Right there. No. Check it out. Those cannot be real. They look real to me. Actually, Bacardi and Diet Cola does have zero carbs, zero sugar, and just 66 calories. Who knew? Stop staring right at me. Okay, swimmers, this is Adam. Since he's new here, we gave him a high-tech swimsuit, super turbo fins, and swimming legend, Mark Spitz, as a personal trainer. Hi, guys. Why does he get all that stuff? Because he's new. At Sprint, everyone is important, so current customers can get great deals on the latest phones, too. Just one part of the better wireless guarantee. Everybody should be treated special. Right? Yeah. 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Get yours. You better get here fast, because the Meat Lover's Breakfast won't be $4.99 for very long. The Meat Lover's is ham, bacon, and sausage, plus two eggs, hash browns, and buttermilk pancakes. It's delicious. So you better get in here. Denny's, we're cooking now. That's a silverback. You can see the silver right on the... Oh, great. He's making a call. He's making a peak hour call. Just hope you're not roaming. Too many restrictions on your wireless plan? You want some of this monkey boy? Come to T-Mobile and talk whenever nationwide. Whenever? T-Mobile gives you the most whenever minutes. $1,000 for just $39.99. T-Mobile. Get more. Whoa, it's true. Mom, Dad, look. Look at the Tooth Fairy left me. Dear Sarah, congratulations on losing your first baby tooth. Please take very good care of your new teeth, so your beautiful smile will last forever. Love, the Tooth Fairy. Imagine a dental plan you can believe in. The Crest Dental Plan. We've got more ways than ever to help everyone... The Tooth Fairy gave Lauren $2.00. ...have a healthy, beautiful smile for life. They think I'm insane, and maybe I am. Mel Gibson, True Hollywood Story. All-new, Sunday at 8, only on E! Hi, I'm John Scherer, CEO and founder of... From the beaches of Connecticut, to the shores of Jersey, to Coney Island, to Jones Beach. Here's an incredible new deal that's as hot as a tri-state summer. It's Optimum Summer of $29.95. You already have the best cable TV. Now add the fastest internet access for the home with Optimum Online, along with the unlimited calling of Optimum Voice. Each for only $29.95 a month for a whole year when you get them together. That's a savings of over $250. It's an incredible deal. Call 1-866-5 double. 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And who always provide gentle, loving care. At PetSmart, you'll always find the help you need to make your pet healthier and happier. Maybe that's why more pet parents shop here than any other specialty pet store. PetSmart. You never know when your computer might catch something. So if you want your computer to play with other computers without getting sick, get AOL 9.0 Optimized with Virus Protection. It scans every email attachment for known viruses. It then cleans them, repairs them, and notifies you. Helping keep your computer as healthy as the day it was born. AOL 9.0 Optimized with Email Virus Protection. Visit AOL Keyword Safety or call 1-800-4 online. Watch all that walking you do really add up with a special capodometer. It's free when you buy three boxes. So forget your keys. Hide the remote. And watch every step you take add up to a better you. Don Walken. Now there's a non-drazzly medicine that lets you breathe again. Aliver, allergy, and sinus relieves sinus pressure, runny nose, and nasal congestion. Breathe again. With Aliver, allergy, and sinus, the right relief wherever you are. I feel pretty, oh so pretty. I feel pretty and witty and bright. And I pity any girl who isn't me tonight. I feel charming, oh so charming. Drinking water makes you feel better, look better, and your whole body more beautiful. Hey pretty boy, the meat is running. So make your body happy. Drink more water. Aquafina. Something's rubbing against my foot. Experience the summer's scariest movie. They're stuck in the middle of the ocean. Don't be left behind. Open Water. Now playing Select Cities everywhere Friday.