Introducing the revolutionary new helicopter lure invented by nine-time bass angler of the year Roland Martin. It's so irresistible fish attack on site and So versatile it can perform perfectly in salt water or fresh Surface or deep Its movement grabs the fishes attention its colors set it apart as prey Its sound provokes the attack and its scent triggers the strike unlike any other lure ever invented Roland Martin's Helicopter lure is actually four lures in one. It's a weedless buzzbait. It's a spinner bait. It's a deep water jig plus It's a weedless plastic worm But first let me finish telling the folks how the helicopter lure actually targets the top three Irresistible impulses that makes the big fish bite the first major reason why a fish bites is reflex action Just like a cat pouncing on a mouse whether you're surface fishing or going deep The helicopters unique spinning motion causes the big ones to strike on reflex. Oh son Now the second reason why a fish bites is plain and simple hunger just like you and me the Helicopters distinctive shape and movement and its irresistible scent make it stand out from any other prey in the water So it grabs the fishes attention and the fish grabs in gotcha And the third most important reason why a fish bite is one we can all understand at one time or another Anger the helicopter lure invades the fishes territory and annoys it with its appearance and rotating motion Plus it gives off a continual buzzing sound that drives the fish mad Wham reel them in son Well, congratulations folks on the purchase of your helicopter lure I'm Roland Martin and this is my co-worker and an inventor of the helicopter. Mr. Fred Ward from Phoenix, Arizona Fred, you know, you and I have been doing lures for a long time. This is the hottest thing ever, isn't it? It is it is and it's gonna be it's gonna be really fun for us just to show you how to use this star gun thing Well, you know a lot of people think that the helicopters just simply a buzzbait and that's what Fred and I want to talk about right now. There's five or six applications of it and five or six things You have to watch out for so that you won't have any trouble fishing a helicopter now We've used this fairly large swivel on this lure and let's just show them how to rig it up to start with I like to come through the head of the worm part I'm going to call it a worm head Come through there about a half an inch and when you go a half an inch you twist it and come right out the side Okay, you just pull the whole thing down Texas style and pull it up on the shoulder of the hook Now you notice that that hook has a shoulder. That's really important. That's a lot of people just don't understand There's another story right there. Let me push it on up now watch when it goes see the shoulder right here This little shoulder the bottom of this part has to go right on up over that now Okay, watch it. It's gonna go right on up over and now see the shoulder Right through right you can see how the shoulder is popped out now That keeps it from coming off See now I'm going to turn the thing around and turn around the other way now the hooks coming out now I just kind of gauge where the hooks going to be I just look at the bottom of the of the lure and say okay I want it to come through right where it's coming through now And I'm just going to come right in that area and turn it sideways and hook right smack through the whole thing Perpendicular to the axis of the lure and come up where now the hook point is laying Flat against the plastic and it's flat against the plastic and that makes it And it's flat against the plastic and that makes it weedless now If you really want to have one more weedless application And if you really thrown in heavy weeds and logs like Fred and off and I often do I actually bury the hook point at That point I bury the hook point right there show me how you do that. Okay, let's get a real close There's the hook point. There's the hook point now I'm gonna pull the plastic over the hook point and just let it rest right there So about a sixteenth of an inch of plastic is now hiding that hook point So now it can go right over long and I just hold it just hold the legs here now Now watch what happens when the fish takes it see this will be pushed and that lure see the hook just pops right out Now that's the advantage of this wide gap hook you can use about any hook, but this is a fairly thick Shank right here worm and so by using a fairly wide gap hook that means when they depress it There's more hooking space in fact, there's like a half an inch of hooking space between the body of the the worm part of the Body of the lure and the hook point so that half inch makes hooking a lot easier So now to rig it back up again straight. I just put the hook point just barely in there Well now this is a properly rigged helicopter without any weight, but Fred There's a lot of application for a weight Why don't you show them how how the weight works and they're gonna get some of these nail weights and that's solid lead right solid lead And it's but you know, it's soft cut at different lengths You can you can cut it differently, but it but it's gonna come in the kit So you're gonna have some of these what we do is there's a little hole in the back of the helicopter And it's real easy to insert all you do is just stick it right in the little hole and just keep pushing and pushing Until it goes right on up in there now this will really help the lure to helicopter It'll go a lot more faster on the rotation rotation will be quite quite quite severe But it's also without amount of weight and that's only an eighth of an ounce That'll enable the lure to work ten say ten foot depths One of the things is that when you get a little breeze in your face You need that extra eighth of an ounce you need that extra eighth of an ounce To cast into the breeze and that really helps now also speaking of the weight this lure these helicopters are designed for both Spinning and casting tackle Fred uses more casting than I do. I use more spinning tackle. They're both excellent However, we might mention line size for a second talking about the 12 pound line is about the lightest that I'd want to fish How about you? I? Think 12 pound is the absolute least that you want to be 14. There's there's there's there's more than one reason for that Well, really super light line is so light. It has no tensile strength Corrosionally at all. It will just twist even though you have the best swivel in the world. You have ten swivels It's still the little tiny light line six and eight pound test line has the ability to twist So I recommend 14 pound test line and 14 to 17 pound test line the way that it's been the most productive is to throw this bait out and In in shallow water and retrieve it in short Spurts of maybe five or six feet and then stop. So you're just pulling it along just well Well, I like retrieving and then I like keeping my rod pointing, you know right at the lure I don't like my rod way over here out of position in case one strikes I like my rod pointed right at the at the bait and I just keep it coming and then I'll stop it You know Fred little boat trails like this in Florida where they're just two or three feet of water That's a perfect situation in the middle of the day for say fishing the helicopter like a plastic worm Just let it down the bottom. Just lifting it up keeping your rod tip high Watching your line just like you do a plastic worm watching for the line the strike You know watching the line hit now you're you're out West you're out say in the Phoenix area You fish the helicopter deep as a worm a different way Well, you know the way we do it out there is to is to throw it out You know, maybe in school fish for example, and if they're not school fish just along a submerged island or on the shoreline And then let it get right on the bottom now. We're not talking about having my many weeds out there We don't have a lot of the adding more weight to right So sometimes I'll add a split shot or something to it But or I'll put the little the little stick weight in the end of it But but what we'll do is just barely barely crawl it along on the bottom But one of the things that maybe we haven't really clear made real clear is that you know It is necessary to set the hook in other words when you get a strike whether it's on the surface or a little bit deeper Or even on a worm you need to give a good hook set. You just can't just keep reeling I think the biggest analogy my wife Marianne probably said this Fishing the helicopter is as much like fishing a plastic worm as you can get So in other words, you need a heavy stiff rod like you'd fish a plastic worm with you need pretty stout line Like you'd fish a plastic worm with and when they take the helicopter whether it's on top In intermediate as a jig or as a worm you have to treat it like a worm You have to treat it like give it line and let your rod get straight. For example I'm gonna demonstrate the proper way of hooking a fish now Okay I don't care how he hits it No, whatever mode when I get to strike and I'm reeling it no matter what happens and I'm reeling along I feel the strike I don't instantly set the hook. It isn't necessary. No what you do. They don't let it go I just I just kind of reel it down He doesn't let it go and then I set the hook with my rod straight. I really get some power And that is like fishing a plastic one. That's right. Well, in fact, we'll show them on on the video camera We show them on the lake this application of of this slightly submerged application of the of the helicopter Take fish Fred get them get them and then when we do stop it we can just you know when I stop it like if it's by a tree or a bush or a log then I let's let it you know, let it helicopter down and And generally a strike will either occur there or when you you know when you start it back up but but the main thing is that it's not necessarily a buzz bait is to throw that bait out and Let it just come along out of the water very much similar to we do a spinner bait We've been doing spinner baits for years that way the weight of this swivel and hook And helicopter will make it slowly Helicopter on the way down to make it be a faster helicopter in a rotating lure We want to add weight and so what kind of weight do you recommend the little nail weight a little nail weight? Okay, it's a great weight and and we'll show you how to apply that a little bit later to this bait And it helps it to cast farther like if you're casting into the wind It'll help you to cast it farther and it also helps it to helicopter if you're going to helicopter You know like seven or eight feet deep which is also very very effective to do that, too Now and that's perfect size you spoke a line to us the biggest biggest nemesis of the helicopter might be Might be perceived as line twist now Fred We've been fishing for about 15 minutes And let's see if we have any line to it now see you have just a tad because what what's happened is some foreign particles Just a little teeny bit of foreign grass not much Just it's hard to see that is just a little bit of just a tad of grass there But that little bit of grass is enough to mess that swivel up. You know and I almost had to purposely do that I went way down the bottom, but you see It just came out by itself using once once you clear it now Here's the here's the secret of clearing the line twist once once once he's removed the debris, and he's tested the swivel He's tested it to see if it's got 15 or 20 revolutions like that It does now make one or two casts and it'll all come out That's right, and and now after he retrieves it it should be like mine mine is all Perfect, and there's no line twist in mine. I'll test mine first. No line twist let it go see there's not It's not twisting at all the line is just laying in a big loop. It's perfect. No line twist Let's just check Fred's line see if there's line twist here. You just take a little bit pull it back together Well, there's a little teeny bit of line twist He still has some but after about one or two more casts that should that should eliminate also Another way to eliminate line twist when it happens he's Fred's holding his rod up in the air like this and letting that last part You know look see this is why I went back. I never got all of the weeds off. Okay. There's another week There's another little piece week and that little piece of weed We'll do it and that is probably about right now now you make it one or two more casts And let's check them out I'll make another long cast out there if a fish doesn't bite it on the way in We don't want to fish this cast because we'll mess up our whole deal about line twist. Okay, get it in there Don't do we get away from that fish? Okay, now now, let's see. Let's see if I have a line twist. I don't think I have I don't have any line No line to it So that's how you eliminate it But now sometimes when you make a cast in a muddy water or sandy banked areas the swivel can land and get a grain of sand that you can't see and the only way to get that out is to take the swivel and kind of rock it back and forth just a little bit and It'll just fall right out on its own and then just test it Just spin it again. If it spins those 15 or 20 or 30 times that is perfect and you'll never have line twist But you have to keep mending and watching and paying attention that swivel because that's the key to to keep in line twist But Roland, you know it Even though the slur comes through many many types of vegetation Almost all baits that we use anywhere. No matter what there you have to tend the line. You have to tend everything It isn't like it's something unusual We just want to make sure that you're fully satisfied and you know how this slur functions Because the biggest complaint I've seen with people that don't know how to handle line twists as they say it twists my line And the first thing I do is look at at their swivel and their swivel is messed up You don't have to oil the swivel But you do have to make sure that the little Filamentous algae the blue-green algaes and the green algaes that are so prevalent in a lot of the southern waters Don't that none of that algae gets wrapped on the chair that you can pick it all out and pull it all apart But if you clear the swivel Hook it right and use 14-pound test line or better. You'll never have any trouble with line twist. Absolutely not Now remember folks these were shot live on location as they actually occurred there's one I've got one helicopter son Oh boy, what a fish. Oh, he's got it way to go way to go boy He's got it he's got it he's got it Well, this new helicopter lure. It's got some great top water action on it. Just then I had a coup to go after it Rowan, what about those toothy critters in the salt water? You know, I haven't I haven't had much application on that Well, you know, let's just take say take pike or or some type of a fish like that I just take like a number six wire or some fairly Small wire and I'll just go through it and twist the line about six times Twist just about six times like this and we do what they call the haywire twist and then do a barrel roll About four or five times and when you finally and this stuff this wire is pretty neat to work with you Finally bend it up like this hold it with your finger and twist it around like this and it breaks right off even now I've broken the line. It's all just a straight straight shot deal So now I can make another loop of the front up here do it the same way And so I have about a six or eight inch piece of 30 or 40 pound test monel stainless steel wire leader Yeah, well even sharks probably won't bite now speaking of sharks. Let's do another thing Let's get some 200 pound test leader like this and let's go right through the head of the thing and just run that thing Right down and now what I'll do watch this. This is really slick take a big treble hook great big treble hook like this It's harder to do and I might have a little bit of a hard time with this but twist this over This is real heavy-duty wire and now See if I get it right. It's hard to twist really works. This really yeah, but I'm almost need pliers I'm this is such heavy leader that it's it's going to be hard to do. But anyway twist it around five or six times This is really heavy-duty stuff and now when I finally have it twisted enough. I Bend that tag end up. I Like this. This is remember. This is 200 pound test leader But you break it up and make a little section right here to twist it with and now I rotate it. Oh Boy, it's hard to do I'm gonna have to almost take my pliers And rotate it around this way and it broke right off broke right off even so now you have a real nice twisted wire now Take your helicopter and slide it right down over that pull that thing right up in there put the legs in between put the legs in between the tips of the hook like this and Now I have a super rig for big huge kingfish big huge Barracuda giant sharks and all those big toothy critters that are out there in the ocean He's got it. He's got it. He's got it. Got the helicopter. Oh, he's got the helicopter No, it's a big tarpon a big tarpon That's fishing boys Being there will work now before I go any farther the swivel needs to go on this loop now That's not hard. You can take your o-ring and open it up and put your little swivel right there Over the o-ring and now the other end of the line goes to the swivel and now the whole thing swivels with the swivel up here Because the treble hook is down here. So that is a little bit different. You need a treble hook You need some heavy leader, but it'll certainly work on those big toothy saltwater fish But it might work better than any other lure you've ever used in that shallow water I've got hundreds of big toothy sharks and Barracudas on this look absolutely wonderful snooks snook But you don't need big leader for strong Let's take them to the lake and show them some more features Lily pads represent one of the best types of cover for bass and the best things for fishing helicopters there's 30 or 40 species of Lily pads around the country and as the helicopter hits those little open areas in between the pads It rotates and of course it swivels down and helicopters down in little holes It swivels and spins even across the little pads themselves and I can work it much like a jig But much like a buzzbait at the same time that a helicopter and little holes and just keep it on the top or I can Just use it as a buzzbait I can just reel it steady all the way across the lily pads and just keep it coming pay Just put my rod right at the lure and just and just helicopter it just right across the surface like a buzzbait Now I can go a lot faster of course the lure is weedless so I could really come cranking across there and sometimes you want A lot of speed coming through pads like this because the fish are just on an ambush point like these lilies and Real fast high-speed buzzing action sometimes really gets them angry after three or four casts in the spot like this I'll say well Maybe there's not a fish there because I should have made them angry the anger Reflex is really really a big point here when you find a small patch of weeds like this make three or four fast casts To it if you don't get a strike well, then move on Well, you know Fred we've shown them how to hook the helicopter on the hook We've shown them the different places to fish it. We showed them how to set the hook You know I guess all I can say now you've got to go out there and try the helicopter Because it's going to produce more and bigger fish for you I don't care if you're fishing from Connecticut to California this will produce more big fish for you than any other lure You've had in a long long time, so good luck get them get them just go get them