The following material has been developed by state and provincial organizations,
together with the Education Television Agency, together with the Education Service.
The following material has been developed by state and provincial organizations, together with the Education Service.
The following material has been developed by state and provincial organizations,
together with the Education Service.
The following material has been developed by state and provincial organizations,
together with the Education Service.
The following material has been developed by state and provincial organizations,
together with the Education Service.
The following material has been developed by state and provincial organizations,
together with the Education Service.
Hold it.
So tell me, sir, will Howard vote in...
Frank.
So tell me, sir, will Howard Wesseler vote in the next election?
Let's take it from above, Frank.
So tell me, sir, will Howard Wesseler vote in the next election?
Sure, Howard. He's my cousin.
Thank you. Thank you.
He was very good in his debate. I think his position on human rights was very intelligent.
Sure, Howard.
Are you sure you'll vote for Howard?
I'm going to vote for Howard Wesseler to be president.
I have more.
But you don't have to be a genius to realize that even dogs love my man.
Well, I have 90% support.
I have 100%.
I interrogated more people.
I don't know, Maggie.
Both seem so influenced and imprecise.
Don't you think people who reflect our lower bodies?
Who cares what students, teachers and high school dogs think?
They can't vote.
That's what I was trying to tell you, Jo.
You didn't interrogate enough people either.
At least you told me there were about 900 students in my school.
You can't predict anything by talking to ten friends.
Tina, it seems we should carry out our own survey.
Politicians, please, leave.
Look, I don't know why you're wasting time.
You'll see that my candidate...
It's a clear election for president.
Do it, please.
Now.
See you.
Maggie, the deadline is two days.
Oh, I know.
But we must get a good result.
But two days?
I could help.
Thanks, but we don't need another influenced survey.
I won't be influenced. I promise.
I promise.
Do you think that he can remain neutral?
Yes.
He knows how important it is to have a good survey.
Not only politicians have their own surveys.
Businessmen have their own.
And if they don't do it right, they can lose millions of dollars.
So, imagine if those people who run the surveys were as careless as Jo and Jane.
We're in Peavey House, California.
Other companies hire Peavey House to carry out their surveys.
And their clients have the right to get the right results.
Here we are with Mr. Paul Lindbergh,
Vice President of Peavey House.
Mr. Lindbergh, what's so important about surveys?
Are surveys a business?
Senses are the key to our business.
We provide information to people who hire our services
to understand how the population considers and estimates products,
programs, movies that they make.
What we care about is the sense of object.
Getting the work with the right people to interview.
If you're going to do an investigation with people who watch television late at night,
the most important thing is to find people who actually watch television late at night.
Peavey House is a laboratory environment.
The technique that we use is absolutely controlled.
The moderator that is on stage says the same thing.
And he's been saying the same thing for 22 years.
When people come here, they are given questions of interest for our clients
that they complete before the show starts.
Once the show starts, everything is controlled.
People watch programs, they have a dial in their hands,
they make their dials turn and as the interest of the people increases,
they go back to the initial position.
When they go down, they go back to the normal position or Lindbergh.
After that, we ask people to start in the normal position.
And then we can say in which position each of the dials are located second to second.
Thank you, Mr. Lindbergh.
As you can see, this is part of our life, but you can't talk to everyone,
so a small group is selected that represents the type of people who are being handled.
A prediction based on information, not on conjectures.
Okay, let's ask ourselves the questions.
Why don't we start with the easiest ones?
Why do we know?
We want a great idea about who leads the front line of the class
and the census is the best way to find out.
When is it easy?
They only have two days until they go to the press.
And where is the college?
And what question? Who are you going to vote for?
Okay, who?
That leads us to two big questions about the census.
Who and how?
Yes, who is the biggest?
No doubt, there are more than 900 students in sixth, seventh and eighth grade.
If we are going to do this correctly, our census group must reflect the population of students.
Do the grades have the same number of students?
More or less.
Okay, then around a third of our census must be of each grade.
How many children are we going to have?
Let's keep the numbers low.
Not too low, we want valid results.
Okay, we know we can't question everyone.
I doubt we can get to half the students in two days.
At least not without much help.
How about a room in the school? It's only 225 students.
Oh, that's too much.
We also have to analyze the results and write an article.
I'm not sure we need many students to get good results.
What do you think of 90 students?
30 students per grade, that's great. Each one of us can get a grade.
90 is enough if they represent different groups.
A good representative sample of the school.
Okay, it all depends on what 90 students are.
Let's look at the schedule.
No, there are three classes.
Spanish in the third hour.
Yes, there are probably 30 students in each class.
We could get 90 students.
Wait a minute, something's wrong.
Yes, two Spanish classes are for the same grade.
We can't put the three grades together.
And not all of them are Spanish in the school.
We need a class that all of them are Spanish in the school.
So that our census group can be consistent with the whole school.
We also have to make sure we have the same number of children.
Right, there are around the same number of male and female students.
Great, now we have 30 children in each class.
30 children and 30 girls.
So where can we get a census that represents the different groups of children in the school?
The classroom, that's the answer.
They've asked for a good representative sample.
Great, that leads us to...
I don't know how, there are all kinds of ways.
We could question the people or hand out questions.
We could use the phone.
And who pays the bill?
The questionnaires would be better.
We could work at home, all at the same time.
I think you're right, the questionnaires are the best.
Great, and we can turn it on the computer.
Okay, we've answered all the questions.
Now we have a plan.
Wow, it seems like they're on the right track.
Do you think they'll be able to do it in two days?
They will.
But before we find out who won the election,
we'll compare the survey of the newspaper staff with the method of Joe and Jay.
Both campaign directors had been getting answers that made them seem good.
And they were right.
I don't know if they had the ability to get a good vote.
We shouldn't ask which is the big group they want to vote for
and who is in the vote group.
Do you agree?
We should also ask how many people are going to contact them.
How are you going to contact them?
What are these questions?
Your answers are very important.
Now, can we see how the survey ended?
Yes, why not?
And the survey results reveal...
366 for Sue, 354 for Howard,
which gives a result of 180 votes.
I can't believe it, basically it's a tie.
180 votes?
Those are the people who haven't decided who to vote for yet.
Right, and in my educational work,
I'd better take care of that.
Wait a minute, isn't this race over yet?
Come on, Frank, take your camera, we had work.
Oh, take your job for the newspaper now.
You'd better hurry, you need all the votes you can get.
Wait a minute.
This program was supported in part by the National Science Foundation.
Thank you.