Hello, I'm Jack, founder of Jack in the Box.
Perhaps you remember when I was fired.
Ever since that setback, I vowed to one day regain my rightful place as head of Jack in the Box.
Today, thanks to the miracle of plastic surgery, I'm back and ready to make Jack in the Box better than ever.
I'm no different than any other dad. I like pee-wee football and great big hamburgers.
That's why I make the Jumbo Jack. It's a big, juicy jumbo patty, fresh lettuce, tomato, my classic condiments, and it's still just 99 cents.
Hey, there's my kid. See him? Number 51.
You know, when I hear the words Jumbo Jack, I can't help but smile.
It reminds me of the first one I ever made on my dad's grill in the backyard.
Well, now that I got my company back, I'm reintroducing my Jumbo Jack.
It's juicier and tastier, like I used to make them. And just for old time's sake, it's only 99 cents.
Watch out, Mac. Jack's back.
Okay, I want to show you my new business plan.
I love it already, sir.
And that's a heck of a tie.
Item 1, we'll take every Supreme Value Combo and Jumbo Size the drink and fries for free.
We can't do that. We never Jumbo Size for free.
Free Jumbo Size. You're red hot, sir.
Item 2, fire the whiners.
Not again. He had it coming.
Item 3, fire the kiss-ups. Meeting adjourned.
Oh, boy.
This is a toffee.
The thing is, it's a club sandwich and a burger.
It's a burger. It has us throwing me, too.
Darn! I almost had something.
Hey, what are you working on?
We're trying to name this.
But it's impossible, because it's a sourdough club and a burger.
Call it the Sourdough Club Burger.
Wow.
Yes?
I want to talk to the Colonel, founder to founder.
The Colonel doesn't want to see you.
He's upset about my spicy crispy chicken sandwich, isn't he?
Yeah, he's pretty teed off.
I thought he'd appreciate a really spicy, really crispy chicken sandwich.
There's nothing else like it.
He says go and never come back.
Huh?
And leave the sandwich.
Hope you enjoy it.
Sight.
How's my burger?
Ha!
Sometimes I'll go out in disguise so I can blend in and find out what people really want.
Turns out they want great tasting food for free.
Dream on!
But at Jack in the Box you will find six Supreme Value combos starting at $1.99.
You get fries, the drink, and classics like my grilled sourdough burger, the chicken supreme, and the one and only jumbo jack.
Excuse me. Do you make balloon animals?
Sorry, I'm the CEO of a billion dollar company.
Hi, we're big fans of your jumbo jack.
Yeah.
Thanks.
They're still 99 cents, right?
Sorry, that price was for a limited time.
By the way, who's flying the plane?
Who cares? We missed the 99 cent jumbo jack deal.
You want me to bring back the 99 cent jumbo jack?
Cool!
Yeah!
Anybody else?
Yeah!
Okay then, back by popular demand, the 99 cent jumbo jack.
I think you know why I'm here, Ed.
Oh look, Jack, I'm retired. No more burger wars for me.
Ed, I need you to make the secret sauce.
You mean?
Yeah, I'm bringing back the bonus jack.
At 99 cents, Mack and Burger Boy won't know what hit them.
Let's do it.
My high school years were pretty typical.
I never really stood out.
Did all the normal stuff, but nothing extraordinary.
Well, that is until I started jacking the box and created the ultimate cheeseburger.
It's outstanding. Two big quarter pound patties, three slices of cheese, everything you want, nothing you don't.
It's the ultimate cheeseburger.
You know, actually, I did get some recognition in school.
For some reason, I was voted class clown.
Ready for the new menu, Chief?
Hold my calls. Let her rip.
Presenting the over a buck menu.
It's supposed to be under a buck.
You know, it said under a buck in your memo, but I figured it was a typo.
Because I looked at all that great stuff on the menu and thought, no way that's under a buck.
Kooky misunderstanding.
Fix it.
I'm here to help out this canine unit with a training exercise.
My new works burger will be used to test their obedience and restraint.
That's a big, juicy quarter pound patty with the works.
It's everything you could want in a burger.
Delicious bacon, red onions, two kinds of melting cheese.
Yeah.
Bad Jim, release Jim.
Release Jim.
Bad Jim, release Jim.
Looks like no treats for Sergeant Jim.
Welcome to Jack in the Box.
May I take your order?
Yeah. Is Jack there?
Just a moment.
This is Jack.
Mr. Box?
Yeah, I'm really, really hungry. I was wondering what I should get.
How much you got?
A couple bucks.
I'd go for three monster tacos for a dollar ninety-nine.
They're massive and they're really good.
Okay, thanks.
You're welcome. Please pull up to the window.
Philadelphia, birthplace of the Constitution and the cheesesteak.
I secretly replaced the cheesesteaks of Tony's with my own.
They're filled with juicy, marinated steak and grilled onions and peppers
smothered in melting cheese.
Let's see if anyone noticed.
How's that Philly cheesesteak?
Beautiful. The best.
Hey, you ain't Tony.
I'm his brother, Jackie.
Oh, yeah.
Who's next?
Hi, Stan. I'm Jack.
Our kids are in Little League.
Well, I hope my humble hamburger meets with your approval.
Of course, it's not as fancy as your grilled sourdough burger
with its baked, juicy patty, melted cheese and bacon
and those famous warm and toasty grilled sourdough slices.
I'm going to have to get a little more of that.
I'll just have some beans.
Oh, sure. Mock my beans.
Hi, we came for the patty melt tour.
Sorry, this is headquarters. We don't do tours.
Hey, follow me. I'll give you a patty melt tour.
This is the actual room where we chose grilled sourdough over rye bread.
I'm going to show you the actual room.
I'm going to show you the actual room.
I'm going to show you the actual room.
This is the actual room where we chose grilled sourdough over rye bread.
I'm Paul Schultz. I buy cheese.
Hi there.
Bottom line, Cindy, when the jumbo patty, melting cheese, bacon,
grilled onions and sourdough all come together, it's a patty melt.
Take a good look at my new 199 Breakfast Jack combo.
You get golden hash browns, the original breakfast jack
and a big orange juice, but why juice and not coffee?
For the answer, we volunteered Gary Kepler, one of our interns from Arizona State.
First, coffee.
Lots of pain.
Now, juice.
Feels nice.
Thanks, Gar, and keep up the good work.
You know, people are always asking me, what's it like to run Jack in the Box?
I tell them, it's great.
I have a corner office, terrific employees, a nice little jet,
and products I believe in, like the jumbo jack.
It's my classic jumbo burger with fresh lettuce and tomato, and it's still just 99 cents.
But you know what I like best about running a company?
No matter how crazy my ideas are, I still get to do them.
Have a seat, Stan. We need to talk.
I know, I know. Last time I screwed up the Under a Buck menu.
But this time, I nailed it.
It's all there. The great burgers, the chicken sandwiches, the tacos.
But you know, Jack, my gut told me the Under a Buck menu needed a hook.
Then, hit at me.
Captain Buck Under.
Bright sensitive superhero.
That's a tattoo, isn't it?
This is the Jack Show, is the caller there?
Okay, how did someone so stupid as you get to be head of that company?
I started it. What's your question?
That spicy crispy chicken sandwich you got, what's it called?
The spicy crispy chicken sandwich?
Yeah, that. I saw you drop the price from $2.99 to $1.99.
And your point is?
I am a moron.
If I don't buy a thousand spicy crispy chicken sandwiches
and save myself enough to buy a hundred of them,
I'm gonna have to pay for them.
I'm gonna buy a thousand spicy crispy chicken sandwiches
and save myself enough to go to Hawaii.
What do you say to that, Jack?
Aloha.
This is a story about America.
It's a story of potatoes and cows and a man with a dream named Jack.
The dream wasn't named Jack, the man was.
Anyway, about a year ago,
Jack promised to make his burgers, shakes and fries the best in the land.
Jack listened to people in towns big and small and discovered a common bond.
We like our shakes thick and frosty,
made with real ice cream and enough creamy butterfat to lube a tractor.
To make the ultimate french fry, he searched far and wide for just the right potatoes.
And as for Jack's new burgers,
cowboys say they're juicier and cowboys never lie.
Has Jack fulfilled his promise?
Is it the best fast food there is?
It's not for him to say.
But you can judge for yourself at a place called Jack in the Box,
in a country called America.
Hello.
Oh, hi.
Not much, I was just getting ready for bed.
So what's up?
Honestly?
Well, I think the new french fries are much better than McDonald's.
Yeah, the burgers are juicier now too.
I tried the new cappuccino milkshake.
It's awesome.
Well, they make them with real ice cream.
Yeah, tell me about it.
Mm-hmm.
Yeah.
It's true.
I am not.
Listen, I'm really tired.
I'm going to sleep.
Okay?
Okay, bye.
This stupid faucet's dripping.
I'll get it.
Thanks, honey.
That's why I married you.
Tonight we see how many bacon ultimate cheeseburgers
can be eaten in an hour.
That's right, Bobby.
With eight pieces of bacon, they'll have their hands full.
Oh, Mike is stunned.
That's going to cost him valuable time.
Elroy has blissed out on the cheese.
And Tyrell just didn't come prepared.
So the record stands the most bacon ultimate cheeseburgers
eaten in an hour is still...
One.
Howdy.
I used to love your Philly cheesesteak.
The tender strips of steak, grilled onions and peppers,
smothered in melting cheese.
And memories.
I cried when you stopped making them.
I just remember, the Philly cheesesteaks are back.
No.
Yes, but only for a limited time.
We better hurry.
You want to record?
Sure.
Okay.
Let's go.
There's a little Italian place where people are going
for freshly prepared pasta.
Made to order in minutes.
It's called raviolis.
To find a raviolis in your town, just look for this guy.
Or this guy.
I like the pasta so much, I bought the company.
Raviolis, a little Italian place at Jack in the Box.
And in trading news today, gold was up a quarter,
silver was unchanged, and the sourdough bun market
was very active.
As the CEO of Jack in the Box personally cornered
the market on sourdough bread.
In a statement released by the company, Jack said that
huge quantities of sourdough are needed for his
Sourdough Club Burger.
A juicy burger stacked with bacon, lettuce and tomato
on three slices of crunchy, yummy sourdough bread.
That's quite a story.
Well what about a blimp, sir?
The Sourdough Jack Blimp.
Yeah, that's appetizing.
Look, our Sourdough Jack is the most unique burger out there.
No one else is combining crunchy grilled sourdough
with a big juicy cheeseburger.
This Sourdough Jack could be huge.
Huge.
So how do we spread the word?
How about a website?
Jack, I know some guys.
We could spread the word for you.
It wasn't my fault.
There was this deer.
Thanks. Thanks, guys. Appreciate it.
No problem.
You get hungry putting out fires?
Yeah.
I got a great burger for you.
The Sourdough Jack, two crunchy slices of grilled sourdough
with a big juicy cheeseburger and bacon.
Very unique.
I work for the guy who makes it.
Sourdough Jack, huh?
I'll give it a try.
Hey, wait.
See it as the car is totaled.
Could I ask you a favor?
Sure.
Yee-haw!
Mmm, sourdough.
I was just noticing your sourdough bread.
What about it?
You love it, right?
Yeah.
I mean, not every day.
No, not every day, of course not.
Occasionally.
Right, right.
That's what I meant.
Listen, if you like sourdough,
I know this place that makes an excellent cheeseburger,
the Sourdough Jack.
Two slices of grilled sourdough.
Very unique.
Sounds good.
Oh, I gotta get going.
Sure, sure.
It's hot.
Frozen yogurt.
I wouldn't do that if I were you.
I'll pick you out of a line-up and send you to the slammer.
You know what jail's like?
Not a Sourdough Jack in sight.
No golden, toasty sourdough slices,
no jumbo patties, no bacon, no cheese for you.
That's hard time, baby!
Any trouble there?
No, officer.
The young man's going to Jack in the Box.
Can you give him a lift?
I'm not allowed in the street.
Hey, check it out.
We got the Jumbo Jack footage.
It is so boss.
Jackson, is this your foxy lady?
No, Helen is...
I work here.
Right on.
Women's liver.
Show me this pig.
Whoa, mellow out.
Let's fire up the beta.
That Jumbo Jack is primo.
The fresh lettuce and tomato is blowing my mind.
Just 99 cents.
Now that's a happening burger.
Just a parallel park, a pool, even with a car.
Nervous?
Duh.
It's only my driving test.
Tell you what.
You pass, we'll go get a Sourdough Jack to celebrate.
Have you tried the Sourdough Jack?
Big Jumbo Patty with melted cheese and bacon,
stacked on warm, golden, crunchy sourdough bread.
My treat.
But you gotta pass.
Like there's not enough pressure on me already!
Stop messing with my mind!
I'm gonna have to mark off for that.
Welcome to the American Industrial
Group's historic summit.
We want to learn a lot about your communication,
satellite and science.
But we're most impressed with your burger,
fried fries and milk cheese.
Please give them a round of applause.
You've earned a golden patty.
Try these here,
With real teamfights she's got the information.
My house and reading it is better than McDonald's.
If you want to sign up tomorrow,
I'll tell you what to do on this encrypted
Today they made ourSourdough Jack from scratch!
But I'm hogging the stage.
Howard, come on up.
Tell us about your nuclear power plant.
All right, no big deal.
Jack, I want you in my next movie.
Picture this.
You're an undercover karate cop who doesn't play by the rules.
And you're teamed with a rookie, or a babe, or a chimp.
What do you think?
Picture this.
A delicious chicken sandwich.
It's spicy.
It's crispy.
I call it the Spicy Crispy Chicken Sandwich.
What do you think?
I love it.
Let's do lunch.
You are so fired.
I thought I fired you.
I couldn't stop.
We need to talk, Jack.
What's up, Santa?
It's your new burger, Jack's biggest burger.
Huge, isn't it?
Two quarter pound patties, three slices of cheese, tomato, lettuce, pickles.
It's my biggest burger.
I bought one.
One burger for 40 elves and they're so full we're already behind schedule.
Oh, yeah.
Your biggest burger could jeopardize Christmas.
That burger was never meant for elves.
Do I hear 90,000?
90,000.
I grew up on your tacos.
Thanks.
You know, right now you can get two tacos for just a buck 19.
90,000?
I'd kill for some tacos right now.
Jack's tacos rock!
Gordel!
I used to work the drive-thru.
One night at the bar.
Two!
One night I ate 50!
And we woke up with taco sauce on our foreheads.
So it's like 2 a.m.
Me and Fer are completely out of our minds.
Mr. Brad Haley?
Relax.
Did I win something?
My sources tell me you've been calling Jack in the box, Junk in the box.
So?
I take these things personally, Brad.
Get lost.
Sure. Just try my food, apologize, and I'll go.
Is it beating, clown?
Listen, punk, my employees have been working their buns off to make the best burgers, shakes, and fries around.
They're psychos!
Oh yeah, whoopin' good, Jack.
Ah!
Try a thick and frosty milkshake made with real ice cream.
Yummy, isn't it?
Very yummy.
Thanks.
Here, try a fry.
Better than Max, right?
Yeah.
Be honest with me, Brad.
What do you think of my burger?
Tasty!
Really?
You're not just saying that because I could snap your arm like a twig?
No, no, I shouldn't have discussed your food, man.
I'm sorry, Jack.
Well, I'm sorry about the grass stains.
Really?
No.
This message is for the heads of McDonald's and Burger King.
Guys, I don't want to tell you how to run your business, but here's a tip.
McDonald's, don't let your pre-assembled burgers sit in holding bins.
And Burger King, those microwaves you use to reheat whopper meat?
Lose them.
Now I know you're thinking, hey, Jack, how can we thank you for this helpful advice?
Forget it.
I'm getting more joy from this than you know.
In fact, I'm so excited, I'll be counting the days till you change your ways.
OK.
It's been seven days since I clued in McDonald's and Burger King about a great way to make burgers,
and neither one's called me to say they're making changes.
Maybe McDonald's doesn't mind pre-assembled burgers sitting around.
Maybe Burger King thinks reheating whopper meat in the microwave is OK.
They probably just lost my phone number.
Let's put it up.
OK, but remember, this is my private line,
so don't call unless you're the head of McDonald's or Burger King.
Thank you.
Well, it's day 13 and still no word from the...
Excuse me.
Hello?
Is this the head of McDonald's or Burger King?
No, but can I ask a question?
Sure, I'm not doing anything.
Does Burger King really use microwaves to reheat their whopper meat?
Or are you just saying that because you're all bitter because they got more restaurants?
No, they really do that.
I'm buying a Jumbo Jack.
Thank you.
Well, that's nice.
I sold a Jumbo Jack, and it only cost me $40,000 for airtime.
Has it really been 155 days since I challenged these guys to make a better burger?
They may never change their ways, but at least we'll always have the memories.
Is this the telephone psychic network?
Burger King uses a microwave to reheat their whopper meat.
Put it up.
Bring it on, chachas.
Whopper meat, whopper meat, whopper meat.
I could have been an astronaut.
Teamwork.
Commitment.
The desire to be the best.
That's what the three million men, women, and antenna balls of Jack in the Box are all about.
It's what drives us to make our classic Jumbo Jack.
We still think it's the best darn burger 99 cents plus tax can buy.
Come in for a Jumbo Jack and taste the teamwork.
Taste the teamwork.
So you like meat?
I like meat and I like cheese.
Me too.
Meat.
Watch the monitor.
This is the ultimate cheeseburger from Jack in the Box.
It's a big cheeseburger for purists.
Just meat and cheese.
I like the meat and cheese part.
But why a bun?
Buns not meat nor cheese.
Word.
You lose that bun, you got something.
Without the bun, your hands would be covered with meat and cheese.
Duh.
All right.
We'll look into that.
Me?
I'm a broker.
Wall Street, you know stocks, bonds, derivatives, options, commodities,
futures, pension funds, lending, Tokyo, Geneva, Abu Dhabi.
It's good.
I got nine million to freaking fly around.
How's you?
I make the ultimate cheeseburger.
Meat.
Cheese.
Cheese.
Meat.
Cheese.
Meat.
Cheese.
Cheese.
Meat.
Cheese.
That's it.
If you love big cheeseburgers, that's all you need.
My life.
Bloke's you have mail.
Hey, where's my ball?
Okay, first off, I want to welcome the new guys to Region 29.
Plus, let's hear it for Chuck who persuaded his 100th customer to try a sourdough jack.
We ordered that, Chuckie.
Stevo?
Okay, just a reminder from Jack, you may call these sourdough slices toasty but not crunchy.
The patty is juicy, cheese is melted, and the bacon count is four pieces.
Any questions?
Okay, let's be safe out there.
Watch out for cats.
Okay, Jack, this program depicts how our new hassle-free drive-through will work.
Okay, when the guest drives up, his car is waxed and the massage begins.
Then he orders from the new easy-to-read menu with the distortion-free speakers.
Then a supermodel tells him he's handsome.
Then his order is confirmed on the new order confirmation screen.
Then we shovel cash into his car.
What do you think?
That's a little more than we talked about.
The new hassle-free drive-through now with Jack in the Box.
Yeah, so you're a dog.
It's not like dogs are picky.
Do me a favor, tell your owner about the sourdough jack.
It's a juicy quarter pound patty covered with melting cheese and bacon
stacked on crunchy sourdough bread.
It's amazing.
All right, who's been eating beans?
Well gather around folks, because I got big news.
Burger War in Bakersfield, and I'm not gonna lose.
If you're tired of their burgers just sitting in a bin,
come to Jack in the Box, because we're making our best burgers ever.
Well that don't rhyme, but hey, we recorded it.
Just remember at Jack, we won't make your burger till you order it.
Oh for crying out loud Jack, forget 99 cent sandwiches.
We should be raising prices.
People ought to be able to get good food for 99 cents.
Like my crispy chicken sandwich with fresh lettuce and tomato.
It's delicious.
That's my point.
People will pay more than 99 cents for that.
Unclench Larry.
We'll decide just the usual way.
All right, bacon, yes.
You're right.
One, two, three.
Family man.
Business man.
A can-do man with a plan.
He's Jack, and he's not afraid to tackle the tough issues.
Education.
Environment.
Milkshakes.
I'm for them.
That's why my Classic Shake Combo has a big juicy Jumbo Jack,
fries better than McDonald's, and a thick milkshake made with real ice cream.
My opponent is a milkshake hating extremist, but not me.
I have a golden retriever.
Paid for by citizens who like Classic Shake Combos.
Welcome to Jack in the Box.
Two bacon ultimate cheeseburgers.
Is that all?
All?
Uh...
Uh...
Yeah.
No!
Your bacon ultimate cheeseburgers.
Hot.
Yes, we are.
We won't make it till you order it.
Our best bacon ultimate cheeseburger ever.
Now at Jack in the Box.
Like, uh, your, uh...
Bacon.
Say it.
Steady.
Ultimate cheeseburger.
Go!
Your bacon ultimate cheeseburger.
Hot.
Yes, we are.
We won't make it till you order it.
Our best bacon ultimate cheeseburger ever.
Now at Jack in the Box.
Your bacon ultimate cheeseburger.
Hot.
Your bacon ultimate cheeseburger ever.
Now at Jack in the Box.
Mr. Box, hang on to your hat cause sales of Jack's Spicy Chicken are about to take off.
Imagine, every sandwich comes with chicken jack.
Cock-a-doodle-profit.
Spicy Jack Flamenco Dancer.
Spicy Jack the Pirate.
Errrrr.
Look, people buy Jack's Spicy Chicken cause it's a real chicken breast fillet that has just the right amount of spice.
And it's topped with fresh lettuce and tomato.
It's called flaming jack.
Security.
I would say Spicy Crispy Chicken Sandwich is favorite for me.
Uh-huh.
But name is too long.
Too many words.
Well, my Spicy Crispy Chicken Sandwich is spicy and crispy and it is a chicken sandwich so...
But everybody sees it's crispy, it's a sandwich so these words must go.
Your name should be...
Jack's Spicy Chicken.
Jack's Spicy Chicken?
Does this get your name, no?
No.
I love that name.
So, I'm in the elevator and Jack gets in.
And I go, hey.
And he goes, hey.
So I go, Jack, you know your classic jumbo jack that's named after you with the fresh lettuce and tomato we sell for just 99 cents?
And he goes, yeah.
And I go, wake up.
You should jack up the price and rake in the dough.
And he goes, what's your name?
And I go, Benjamin Choulet.
And he goes, you're fired, Benjamin.
No.
You tell Benj.
Fired?
What?
Let go of me.
I think he knows.
Let's see, Todd.
You've been with us here, Jack in the Box 4.
One day.
And do you know why you were terminated?
I see Jack in the coffee room.
I say, hey, Jack, you know that taco deal, the two crispy tacos you've been selling for 99 cents?
He says, yeah.
I say, but what are you, stupid?
Raise a price on that sucker.
Mm-mm.
See, Jack's pretty committed to that 99 cent price.
It's in your handbook.
Don't touch that.