A cheese riddle. Excuse me, Giorgio. What do you get when you add mozzarella to an ordinary tomato? Something to sing about. That's right. Cheese makes it taste better. So don't forget the cheese. The pain was awful. I heard all over. The doctor said nothing was broken. He gave me a different medicine. It's in these little yellow pills. Neupren got rid of that pain. Nowhere else it works great on my tough headaches. Neupren. It's not aspirin, not Tylenol. It's ibuprofen. Two Neupren stop headaches better than extra strength Tylenol. And Neupren's gentler on my stomach than aspirin. Neupren. Little. Yellow. Different. Better. It even worked on my worst pain. The dentist, so we can't show you his face in a TV commercial, but we can show you his toothbrush. The new Oral-B Ultra. New head, new bristles, new handle. New Ultra from Oral-B. Oral-B. The toothbrush more dentists use. L.A. law star and pregnant girlfriend set November wedding. Enquire Within. We've got what you want. The way that you want it. Enquire Within. Fergie in tears as she and Andy clash over new baby. Enquire Within. Old flame threatens Spielberg marriage. Nineteen million people. Read us for a tip or a grin. Cause we've got what you want. The way that you want it. Enquire Within. Dianetics by L. Ron Hubbard. Buy your copy at B. Dalton's, Walden Books, or wherever paperbacks are sold. A fresh look at today's problems. Fair Chip. Fair Chip. Flimsy Chip. Flimsy Chip. Thunder Crunch. Sir. Take no Flimsy Chip. Introducing Thunder Crunch. A crunch so revolutionary. Thunder Crunch. You'll never go back to Flimsy again. Cure its side effects. New Thunder Crunch Potato Chips. Also in Mesquite Barbecue. They're cool, dude. And jalapeno. They're so hot. Thunder Crunch. Going once, going twice, sold. It's time for another William A. Eli and Sons Consignment Auction. The auction starts at 10 a.m. this Saturday with the cars, pickups, boats, and other vehicles going at 1230 p.m. There's plenty of parking and if it rains, no problem, you're undercover. William A. Eli and Sons Auctioneers are open daily to accept your consignment. Take the five-star highway to the Steel Street exit. Go south to 112th and turn left to 2042 S. 112th Street. To buy or sell, it's William A. Eli and Sons Auctioneers this Saturday. The book first Olympics, Athens 1896. We'll return after this. An update on cherry flavored sodas coming up next. The Wall Street Journal Consumer Update with William Bruce. News from the editors of the Wall Street Journal. A lot of people who don't think they need a hearing aid may already have one. Up two streets, take a right. He said up two streets and take a right. They bring their hearing aid with them everywhere. What did he say? He said he doesn't want to leave or he has to. Now there's a hearing aid for people reluctant to wear one. It's called Miracle Ear. If you can hear people talk but can't understand all the words, if you have nerve deafness, Miracle Ear could help. And Miracle Ear is tiny, practically unnoticeable. Call 1-800-235-5500 for a free booklet about better hearing, what steps to take next, and how to get a free hearing test. Italian Thousand Island or Vinaigrette? She said Italian Thousand Island or Vinaigrette. Call Miracle Ear, 1-800-235-5500. The phone call, information, and hearing test are free. Call now. When you're losing your hearing, the worst thing to do is nothing. What did he say? Good evening everyone. Consumers aren't so sweet on cherry soft drinks anymore. When they came out a few years ago, cherry flavored drinks were a big hit. But market share has dropped since hitting a peak last year. Some experts say nostalgia attracted some people to the drinks at first, those who grew up with fountain cherry Coke. But they don't think the drinks have many long-term fans. Still the companies refuse to admit cherry sodas have completely fizzled. PepsiCo, which makes slice, is even test marketing wild cherry Pepsi. So it isn't likely that cherry sodas will disappear, although it may get tougher to find them on the grocery shelf. For the Wall Street Journal, I'm Bill Bruce. Thanks for joining us and good night. Beep, beep, ding, dong, surprise, they're here. I need a cake, what to do? The microwave cake from you know who. Seven minutes is all it takes. When did you bake that cake? Good looking and moist. Pillsbury. Like a cake should be. Yum, yum, hee, hee. The microwave cake for anything. Thank you, thank you. Love it from the oven. Hee, hee. Greg Smith is street hog. You know where to find me. Wednesdays at 9 on U.S. TV. The new Mike Hammer, Wednesdays at 10 on USA. I'll be there. The first Olympics, Athens 1896, return, starring Louis Jordan. The first Olympics, Athens 1896, will return after this. Is this cool or what? I'll show you cool. Levi, you babes. Speaking of you babes, feast your eyes on me. Jordan, Palmetto, LA Gear. Yo, I'm talking. Scope out the Cutler, Hugo Boys, the Groovy Prices. Ah, man. Anyway, like I was saying, if you want to look cool, tune in here. Baby Penny. Or you'll be tuned out. I don't hide my real feelings, do you? I express them. Show them what I'm really made of. Even the way I wear my hair shows how I feel. Either up or long and natural. But I always want it healthy looking. So I use Clarol Condition. Condition products are good for my hair. Protein enriched shampoos and treatments, alcohol free styling mousses, even hair sprays that won't dull or dry out my hair. Good healthy looking hair says a lot about someone. Condition hair care. Come on, show them what you're really made of. Do I love picnics with everything from pepperoni to macaroni, chicken thighs to apple pies. All kept fresh in easy to use Ziploc sandwich bags. Ziploc sandwich bags are perfect for protecting all kinds of food. Oh, and another thing. Ziploc bags are sprinkle proof. Ziploc, we've got the lock on food protection. A cheese riddle. Mom, what do you get when you grate and melt cheddar cheese over a plain baked potato? Oh, booze and eyes. That's right, mom. Cheese does make it taste even better. So don't forget the cheese. And that concludes today's lesson in Italian. Shiloh ends, seaside and Lincoln City. Two of the finest year-round oceanfront resorts on the Oregon coast. Outstanding food and beverages. For business and for pleasure and all those special occasions, Shiloh ends. For big cities and small towns too. That's for quality shining through. Ford Taurus was chosen the best sedan value by road and track and the best car value by car and driver. Now get $500 cash back and save $1,100 on Taurus. Or get $400 cash back and save over $2,200 on the all-new Ford Tempo. Now at your local Northwest Ford dealer. Moving in the Northwest over and over that border. T96 returns, darling, and to the Landsbury. This USA premiere event is brought to you by Snuggle Fabric Softener. Snuggly softness that's really less expensive. And by Florida Orange Growers. Look for Florida's seal of approval. Shhh. Cindy's sleeping. And snuggly softness. Because Cindy's mom knows only Snuggle Fabric Softener gets everything that touches Cindy. Soft as me. And a cuddle of fresh too. Liquid or sheets, only Snuggle gets your wash. As soft as me. Soft enough for even Cindy. It's Florida quality orange juice and it's everywhere. It's for when you're feeling hot and not so hot. It's on the road and off the beaten path. It wakes you up and it tastes like a dream. Orange juice, there's nothing like it in the world. 100% pure Florida quality. I was betrayed by the cute one. I thought we had something going, but it didn't last long enough. Well now I've got a new roommate. This one's more than just cute. This roommate will be around a long time. Meet his roommate. Renews it roommate air freshener. With more freshening liquid so it freshens air longer than magic mushroom. This roommate's more than just cute. This roommate really lasts. Renews it roommate, the air freshener that freshens air longer. Dianetics by L. Ron Hubbard. Buy your copy at B. Dalton's, Walden Books or wherever paperbacks are sold. A fresh look at today's problems. A cheese riddle. Hey mom, what do you get when you add melted cheddar cheese to ordinary broccoli? Oo's and ah's. Yes, cheese makes it taste better. So don't forget the cheese. I'm even jazzier in my B.V.D.'s. Hey, I drive even faster in my B.V.D.'s. I'm more intimidating in my B.V.D.'s. B.V.D. brand underwear. Whatever you do, that extra comfort helps you do it better. I became a C.V. Hartthrob in my B.V.D.'s. America's Do It Better. Do it in your B.V.D.'s. At my age, I've done just about everything in my B.V.D.'s. They're aiming for America. The Swedes, the Germans, the French, the Czechs. America's arm to fight back. In the 1988 U.S. Open, starting Monday, 12 Eastern on USA. And now, the conclusion of the first Olympics, Athens 1896. The New Yorker. It's been called the best magazine in the world. Probably the best magazine that ever was. Now get 52 weekly issues off the New Yorker for just $25.95. Save $65 off the $91 cover price. Call 1-800-USA-1000. You're watching USA. The USA.