Since the beginning of time, man has searched the Earth for evidence of its past.
But while some have looked for clues to the mystery, one man has found the way to bring
the mystery back to life.
I own an island off the coast of Costa Rica, and I've spent the last five years setting
up a kind of biological preserve.
Here, on this private island, science has defied evolution.
Where do you get a hundred million year old dinosaur blood?
Genetics has mastered creation.
We've made living biological attractions so astounding that they'll capture the imagination
of the entire planet.
But extinction is a thing of the past.
Welcome to Jurassic Park.
What have they got in there, King Kong?
None of these attractions are ready yet, of course, but the park will open with the basic
tour you're about to take.
Hey, look at this!
You see something?
Dinosaurs and man.
Two species separated by 65 million years of evolution have just been suddenly separated.
Can I touch it?
Sure.
How can we possibly have the slightest idea?
Do you feel that?
What to expect.
This is a failing all-over park.
That's nice.
Phones are out, too.
Let it go.
Universal Pictures presents...
Hey, hey, Ian, freeze!
I can't get Jurassic Park back online.
An adventure 65 million years in the making.
Oh, no.
This is just a delay.
That's all it is.
All major theme parks have delays.
When they opened Disneyland in 1956, nothing worked.
But, John, if the Pirates of the Caribbean breaks down, the pirates don't eat the tourists.
You sure we're safe?
Yes.
Unless they figure out how to open doors.
Jurassic Park.
It won three Academy Awards.
It had the biggest opening day ever.
The biggest three-day weekend ever.
The biggest seven-day gross ever.
And no other film in history has reached 100 million, 200 million, and $300 million faster
than Jurassic Park.
Jurassic Park has earned an astounding $900 million at the worldwide box office, making
it the number one film of all time.
On October 4, 1994, Steven Spielberg's Entertainment Powerhouse, that made worldwide box office
history, opens its gates for everyone to own.
Coming to home video, priced at just $24.98, and there will be no pay-per-view prior to
February 1, 1995.
The biggest movie of all time will become the biggest video event in history, as MCA
Universal Home Video launches one of the video industry's most comprehensive marketing campaigns
ever.
A seven-month marketing blitz that starts this July and continues through the holidays
and into 1995.
It all begins with a pre-sale campaign like no other.
Retailers will receive a unique merchandising kit that includes a three-sided sign-up center
announcing the video release of Jurassic Park and two exciting consumer offers.
One panel features an impressive consumer gift with reservation offer.
Retailers can receive a special edition Dinosaur of Jurassic Park print suitable for framing,
free when they reserve a copy of Jurassic Park.
These beautifully reproduced prints are based on the original conceptual drawings created
by the Stan Winston Studio and are exclusive to the pre-selling of the Jurassic Park video
cassette.
Another panel announces the exotic Escape to Kauai Jurassic Park sweepstakes to consumers.
They can enter the sweepstakes by completing an entry form located on the sign-up center.
Fifteen grand prize winners will receive an all-expense paid trip for four to the island
of Kauai for four nights and five days.
This unforgettable vacation includes airfare, hotel accommodations, ground transportation,
a helicopter tour of Kauai, plus a special themed welcome dinner and a Jurassic Park
survival kit.
Total grand prize package is valued at an estimated $8,000.
Jurassic Park survival kits will also be awarded to 100 first prize winners.
The kits are packed full of official Jurassic Park merchandise including the Ocean of America
Jurassic Park video game, Kenner Jurassic Park toys, Jurassic Park Sega Genesis, Sega
CD and Game Gear video games as well as the Tiger Electronics Jurassic Park handheld game,
a Jurassic Park cap, sweatshirt, jacket and wristwatch.
The Jurassic Park survival kit is worth over $300.
The pre-sell merchandising kit also includes an oversized video box with two danglers plus
six two-sided 12x12 cards, retail buttons, two static cling window decals and three one-sheet
posters.
Advertising support begins big and early as well starting with a radio and national print
campaign promoting the gift with reservation offer and the Escape to Kauai Jurassic Park
sweepstakes.
This extensive pre-sell campaign will create over two billion Jurassic Park pre-sell consumer
impressions and that's only the beginning.
We'll team up with MTV and Beach MTV to bring viewers the outrageous Jurassic Park Call
of the Wild contest.
Three times a week contestants will go head to head in a fierce competition to win their
own Jurassic Park survival kits including one of the first home video release copies
of Jurassic Park.
And viewers at home can compete to win a trip for two to Kauai by dialing MCA Universal
Home Video's special Jurassic Park hotline.
Beach MTV segments with the Jurassic Park promotion will be taped for the first time
ever in Jurassic Park Stomping Ground Hawaii and will air three times a week for four weeks
beginning July 25th.
Next comes an extensive cross promotional program with Jell-O ready to eat snacks.
This massive promotion features a five dollar consumer mail-in rebate offer with the purchase
of the Jurassic Park video and six proofs of purchase from Jell-O ready to eat gelatin
and pudding snacks.
It begins September 15th, 1994 and runs through January 31st, 1995.
Jell-O is supporting this mail-in rebate offer with a multi-million dollar advertising campaign
promoting the Jurassic Park video, the mail-in rebate offer and a jiggler cutter offer.
The promotion will include national television and print advertising, on-pack communication
on 15 million packages of ready to eat snacks, in-pack communication via dry package dessert,
act media shelf talkers in over 10,000 grocery accounts and in-store support utilizing dynamic
point of purchase displays that provide a free poster with qualified purchases.
This promotional campaign including Jell-O's national advertising support will provide
a total of over 616 million consumer impressions.
Next in our Jurassic Park campaign we're hatching something really exciting.
MCA Universal Home Video will connect with CompuServe for our first ever online promotion.
CompuServe, the leading worldwide provider of computer-based information with nearly
1.9 million members will feature an online trivia promotion with prizes that will run
from August through September.
Plus, three full-page color magazine ads will run in CompuServe magazine during that same
period.
And the promotions continue in October with an on-air sweepstakes on the sci-fi channel
that will reach 24 million households.
Tiger Electronics, Ocean of America and Kenner, exclusive licensees of Jurassic Park merchandise
will also join in on this historic home video marketing campaign promoting the video cassette
with tags on their network, cable and spot TV commercials running from October 1994 through
January 1995.
And the excitement continues beginning in mid-November through mid-December McDonald's
joins MCA Universal Home Video in launching a dino-sized promotion that will send consumers
stampeding into the stores of video dealers nationwide.
Customers may purchase any of the following titles, An American Tale, Fival Goes West,
Back to the Future, Field of Dreams and The Land Before Time with a qualifying purchase
at participating McDonald's.
Inside each of these video cassettes is an insert containing a mail-in rebate form for
$2.50 with the purchase of Jurassic Park at video retail outlets.
To qualify, consumers must send in the completed rebate form from one of the four titles purchased
at McDonald's.
Plus, the proof of purchase tab from Jurassic Park.
The inserts offer additional mail-in rebates worth up to $15 off MCA Universal Home Video
titles purchased at video outlets.
This represents more than $130 of retail revenue for video dealers.
In addition, McDonald's is supporting this promotion with a multi-million dollar media
campaign and point of sale program, including local in-store marketing events.
Approximately 19 million consumers will visit McDonald's each day during this promotion.
Consumer impressions from the McDonald's promotion alone will total nearly 1.2 billion.
MCA Universal Home Video will back the release of Jurassic Park on video cassette with a
massive national print and television advertising campaign.
Television advertising includes network TV, spot TV in the top 50 video scan markets and
cable TV.
Plus, a national Hispanic television campaign.
It starts in July with a national radio campaign and cable television spots throughout August
promoting the pre-sell program.
Then, a pre-street date national television blitz will begin one week prior to the nationally
advertised availability date and continue for several weeks.
November holiday media support will begin on the Wednesday prior to Thanksgiving and
continue throughout the holiday weekend.
Our December holiday campaign is every bit as big, commencing two weeks following the
Thanksgiving weekend.
Our post-holiday support will continue into the first few weeks of January 1995.
But that's not all.
The Jell-O advertising campaign will include network and spot TV advertising tags as well
as national freestanding inserts in Sunday newspapers in October.
Total insert circulation, 50 million.
Plus, McDonald's advertising campaign in November and December will communicate a 250-mail-in
rebate offer on the purchase of a Jurassic Park video cassette at video retail outlets.
It all adds up to a remarkable $35 million in television advertising alone with a combined
2.7 billion consumer impressions generated by the ad campaign.
To guarantee we'll leave our mark with consumers every step of the way, there'll be plenty
of point of purchase materials.
Retailers will have the opportunity to create the Jurassic Park environment in their stores
as we provide them with an extensive array of merchandisers and point of purchase materials,
including a 48-unit counter merchandiser, a 48-unit floor merchandiser, a 96-unit floor
merchandiser with motorized gates, and a 168-unit floor merchandiser with motorized gates and
lights.
768 and 1,152-unit pallet backs are also available.
And the campaign continues.
Point of sale items include a pop-up standee featuring dinosaurs from the movie, one shoe
posters and half-sheet posters.
And static claims.
All together, the Jurassic Park marketing and advertising campaign will total 8.3 billion
consumer impressions, reaching 98% of consumers an average of 25.2 times.
The adventure that was 65 million years in the making becomes the home video backed by
over $65 million in advertising and marketing support.
Get ready for Steven Spielberg's Jurassic Park, coming to home video October 4, 1994.
Once Jurassic Park hits the streets, there's just no stopping it from MCA Universal Home
Video and Amblin Entertainment.