Welcome to Apple Computer's Power Macintosh Training for Resetless.
Ladies and gentlemen, please welcome President and Chief Executive Officer, Apple Computer, Michael Spindler.
Good morning to everyone here today in this room and to the thousands, tens of thousands connected via video link around the world.
And welcome to the future.
Power PC chip, who cares?
Power PC is a RISC technology and Pentium, for example, is a CISC technology.
It really represents spending fewer transistors, but focusing them on making instructions go very, very fast.
Power PC is a very efficient use of a lot of transistors.
The Power PC chip is a technology. Why do I care about technology?
It represents a chance that comes along in the industry about once every ten years.
And that was a chance to deliver a whole new level of performance to the PC user.
There's going to be a lot of people out there that buy it for the raw speed.
Yeah, it makes my machine go faster as a supercharger. So what?
See, the real point is that a user doesn't care about the technology in the machine.
What they care about is getting the work done, having fun, having a good experience.
What our customers want to do is be able to use the computer more as something that extends themselves and lets them get more done during their workday.
The customer is going to do things a whole new way.
I'd like it to show me dramatic visualization so I can truly understand what is happening.
You're not going to be looking at dead documents anymore. You've been able to pick up an object in a catalog and rotate it and look at it.
You'll be able to play a movie or a training film right in a document.
What we're doing with our architecture is trying to make all of these new kinds of information, multimedia information, video, sound, things like simulations,
just an everyday part of life.
For the first time, I can truly interact with a rich perceptual experience.
The Power Mac, what's it going to bring?
The beginning of a new era in personal computing.
The Rambo of personal computing.
Or maybe it's the Ferrari. Maybe it's a Rambo in a Ferrari.
Truth is I don't know, but I know one thing. I can hardly wait.
Hello, reseller team. I'm Steve Bannerman, product line manager in Apple USA.
Soon after the introduction of the Power Macintosh, we were pleased and proud to find ourselves with one of the hottest product lines in the business.
Customers quickly responded to the exceptional performance, to the cross-platform compatibility, to the rich set of software solutions,
and to the aggressive pricing of these breakthrough risk-based products, which are transforming the personal computer industry.
In fact, only 10 months after introduction, we shipped our one millionth unit, a full two months ahead of schedule.
This is a tremendous growth opportunity for Apple and for our resellers.
Clearly, our success in the marketplace depends on you.
No matter what we build, we live and die by your success with the customer.
So I would like to thank you in advance for the time you're giving us to learn more about Apple Power Macintosh products and customer solutions.
Our goal is simply to give you the tools you need to put Power Macs in the hands of your customers, to sell them wisely so they stay sold,
and to explain to your customers clearly why when they buy a Power Macintosh computer, they're buying the future of desktop computing.
The key to the future is in the PowerPC RISC chip, a RISC-based microprocessor developed jointly by Apple, IBM, and Motorola.
RISC is the acronym for Reduced Instruction Set Computing.
RISC technology has been favored by scientists and engineers for some years because of its inherent capability for speed and number crunching.
But until the PowerPC chip came along, RISC technology was simply too expensive to put on a desktop computer.
Now, with the new design in the PowerPC chip, RISC technology has become affordable for everyone.
Of course, many people still believe that Intel's Pentium chip is the ultimate microprocessor, and for a short time, that may have been true.
The Pentium chip was certainly one of the fastest and the best of its day, but its day is nearing an end
because the Pentium chip is based on a two-decade-old technology called SISC, or Complex Instruction Set Computing,
and its performance is leveling off as Intel pushes the inherent limits of the design.
That's why the industry is moving over to the RISC architecture and why Apple is moving with it.
The Power Macintosh is the first Apple product to include RISC architecture,
but before long, the entire Macintosh product line will include the PowerPC chip.
And since the PowerPC chip is at the beginning of its development cycle,
customers who buy Macintosh products today can expect years of growth ahead without disruption.
How fast is a PowerPC on a Macintosh?
Well, at introduction, the first of these new microprocessors were already faster than comparable Pentium chips across the line.
Nine months later, they were speed-pumped, resulting in a top-of-the-line Power Mac model faster than any Pentium-based PC ever made.
Over the next couple of years, your customers will see speed and performance increases that until recently were almost unthinkable.
You may be wondering how much more your customers will have to pay for this new, higher performance.
Well, how about nothing?
Do you think they'll appreciate getting more power and more performance for less money?
So, you can tell them what Michael Spindler, Apple's President and CEO, said on March 14, 1994.
Welcome to the future with a breakthrough price-performance standard from Apple Computer, the Power Macintosh.
Power Macintosh is here. The future is better than you expected.
Now let me give you a quick overview of our current Power Macintosh product line.
This is the Power Mac 6100, the most affordable member of the Power Macintosh line.
It's based on the original Power PC601 chip, but the current generation runs at the exceptional speed of 66 MHz,
a performance increase of up to 30 percent over previous 6100 models.
It was built to hit price points that people thought Apple couldn't meet while offering such high performance.
In fact, this CPU starts at about $1,700.
The mid-range version is the 7100.
It has greater expandability and performance and was designed as an ideal general purpose business computer.
And the current Power Macintosh 7100 runs 40 percent faster than the original 7100.
It has the speed, expandability and networking required for desktop publishing, complex spreadsheets and databases,
and it runs at 80 MHz, previously the top speed of our top-of-the-line 8100.
The Power Macintosh 8100 is built for the power user and continues to set new Macintosh speed and performance standards.
The current 8100 is 30 percent faster than the original model.
The 8100 now runs at the breathtaking speeds of either 100 or 110 MHz.
Power Macintosh 8100s feature more storage and more expandability than our other models
and are built for customers who need the highest level of performance for design or publishing,
for engineering or scientific analysis, or for multimedia authoring.
And in AV configurations, your customers also get advanced video capabilities.
And finally, Apple has a breakthrough solution for those customers that like what the Power Macintosh has to offer,
but also need to run DOS and Windows applications on a regular basis.
It's the Power Macintosh 6100 DOS Compatible.
The 6100 DOS Compatible gives your customers the best of both worlds.
With a 66 MHz Power PC processor and an Intel 486 DX266 processor, each working independently and simultaneously.
It's like having two computers in one.
Taken together, these Power Macintosh computers serve a very broad range of customers,
with more power, more speed, at less cost than ever before.
So stay with us. We think you'll agree that Power Macintosh is an opportunity that can't be missed.
In the rest of this video, you'll get a closer look at the competitive advantages built into every Power Macintosh.
At how Power Macintosh performance stacks up against the competition.
At the unique and outstanding compatibility features.
And an in-depth explanation of the built-in technologies and features of the Power Macintosh product line.
We're counting on you. Together, we can make the Power Macintosh the great success story of the 90s.
The future.
Where billion dollar space stations orbit high above the Earth.
You'd rather have a risk-powered Macintosh for under two grand, wouldn't you?
Power Macintosh is here.
And the future is better than you expected.
In this segment, we will overview some of the outstanding advantages of Power Macintosh computers,
including risk technology, the Power PC microprocessor with results of independent performance tests,
and the Power Macintosh operating system.
You will see competitive demonstrations of the speed and performance of Power Macintosh computers.
We'll also review AV and multimedia technologies, the range of applications, and the network connectivity of Power Macintosh products.
If your customers are primarily interested in performance, one of the best Power Macintosh stories is the Power PC risk microprocessor.
In the 1980s, the performance advantage of risk technology made a lot of sense for higher performance systems such as workstations and servers.
But for personal computers, it was simply too expensive because of the costs of the additional memory and advanced compilers needed to make it work efficiently.
Today, because memory is much less expensive and advanced compilers are common,
risk technology has become affordable for mainstream personal computers.
As a result, the industry is moving to risk, and Apple has moved out ahead with a Power PC chip.
A 1995 study by Ingram Laboratories, an independent testing firm, shows that Power PC-equipped Power Macs outperform comparable Pentium-equipped PCs by 31 to 45 percent.
To get the systems tested as close as possible to parity, all were configured by Ingram Labs with similar memory, factory-installed hard disks, and graphics adapters.
Operating systems were System 7.5 on the Power Macintosh computers and MS-DOS 6.2 with Windows 3.1 on the x86-based PC.
Ingram used typical business application software in the test, including spreadsheet, word processor, integrated package, database, scientific, drawing, painting, page layout, business graphics, and CAD applications.
Ingram Labs results showed that the Apple Power Macintosh 8100 110 with a 110 MHz Power PC processor was 45 percent faster overall than the fastest Pentium-based PC tested.
The Power Macintosh 8100 100, running at 100 MHz, was 39 percent faster overall than the 100 MHz Pentium-based system.
The Power Macintosh 7100 80, running at 80 MHz, was 31 percent faster than a 90 MHz Pentium-based PC and 19 percent faster than the 100 MHz Pentium-based system.
And the Power Macintosh 6100 66 outperformed the 66 MHz Pentium-based PC by 38 percent.
On overall application level performance, the Power Macintosh computers Ingram tested showed a relatively small performance advantage in office applications, 1 to 9 percent,
primarily because at the time of the study, several of the applications tested had not yet been optimized for the Power PC chip.
The Power Macintosh did show exceptionally strong performance on graphics and publishing applications.
As a group, these applications were 89 to 94 percent faster on a Power Mac than on a similar clock speed Pentium-based PC.
And scientific and engineering applications demonstrated the floating-point processor superiority of the Power PC chip in Power Macintosh computers,
with performance that exceeded Pentium-based PCs by as much as 49 percent.
But RISC technology alone does not fully account for the wide disparity in performance between Power Macs and Pentium-based PCs.
The efficiency and integration of the operating system is another critical factor.
In Macintosh computers, the hardware and system software, including the graphical user interface, are built from the ground up to work together,
and the application software has to meet rigid integration standards.
This is in contrast to the PC world, where, for example, Microsoft makes one system software, DOS,
and a separate graphical user interface, Windows, which is overlaid on top of DOS rather than integrated with it.
The hardware is made by many different companies, and the application software developers have to try to compensate for inherent limitations in integration.
With Macintosh, the higher level of integration results in greater efficiency, increased speed, and higher overall performance.
This tremendous performance advantage of Macintosh products, and especially of the Power Macintosh line, is best illustrated with demonstrations of real applications.
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