Improved formula New Vinyl. The remarkable clear vinyl liquid that protects and beautifies almost everything made of vinyl, leather and rubber, challenged the competition and won. New Vinyl gives longer lasting beauty and protection to tires, upholstery, dashboards and weather stripping, motorcycle and bicycle seats, expensive leather and vinyl furniture, gives a luxurious look to leather jackets, shoes, boots, purses and luggage. So get New Vinyl for longer lasting protection. There is no other formula like it. Satisfaction guaranteed. All your money back.