Overview

SpongeBob is a breakout hit with preschool, kids, college students AND adults -- a true pop phenomenon!

SpongeBob products are top sellers in all categories and across both kid and adult demos including apparel, home video, party goods, video games and packaged goods.

Positioning

SpongeBob SquarePants continues to be the #1 entertainment choice for kids of all ages. It’s the most watched cartoon in history and has been a #1 show for the past 5 years. In consumer products, SpongeBob offers a unique combination of outrageous humor and lovability – SpongeBob makes people laugh and makes people happy. With continued new content on-air and continued new fans discovering SpongeBob every day, the interest and demand for SpongeBob remain strong, particularly among our core kid (4-8) audience.

Key Essence: Humor, unbridled enthusiasm, friendship

CP Target

• Primary: Kids 6-12
• Secondary: College and adults

Show Facts

• Show launch: July 1999
• Strip date: July 2001
• Total episodes: 80
• 10 new episodes air 2006 (beginning January)
• TV schedule: Airs 19x per week: Mon–Fri @ 8:30am, 5pm & 8pm; Sat–Sun at 9am; Fri @ 7pm; Sat @ 7:30pm

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