Overview

Comedy Central’s hit show, Reno 911!, is a hilarious spoof of reality cop shows like Cops and America’s Most Wanted. The show centers on the antics of tv’s most dysfunctional police department.

Positioning

Reno 911! consumer products capture the outrageous and hilarious appeal of Reno 911!, pushing the boundaries of political correctness to their limits. Products will feature the comic irreverence of TV's most unorthodox police force.

CP Target

• Primary: M 18-34
• Secondary: M 18-49
• Tertiary: F 18-34

Show Facts

• Show Launch: June 2003
• Total episodes: 55
  • 14 new episodes air in 2006
• TV schedule: Premiere episodes air Tuesdays @ 10pm

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