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Overview
LazyTown
is a funny, fresh show that blends movement, music, comedy and great
storytelling in a colorful, fast-paced upside-down world. Stephanie
comes to LazyTown from the outside world and meets a zany mix of
kids and grownups, including the world’s laziest super-villain,
Robbie Rotten.
Fortunately
for Stephanie, LazyTown is also home to Sportacus, an athletic super-hero
who jumps, leaps and flips his way across LazyTown while helping
Stephanie navigate between healthy lifestyle choices and easy but
unhealthy ones. LazyTown may have the laziest name on Earth, but
it’s jam-packed with action, energy and a powerful message
that tells all kids they have the will to succeed.
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| Positioning
“A
new gravity-defying, action-packed pop musical”
Tagline: “Get
Your Move on with LazyTown”
- A “cartoon
come to life” that uses humor & visually dynamic stories
to encourage kids to discover the fun of being physically active
& healthy
- LazyTown
is entertaining first and educational second. The overarching
philosophy of LazyTown is to inspire kids to live healthier lives
through fitness, choices in diet, improved self-respect, etc.
It will teach, not preach, making “learning” fun and
exciting, a natural and seamless outgrowth of the story.
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Key
Characters
- Sportacus
– the energetic, magnetic hero (sugar is his kryptonite)
- Stephanie
– a sweet, optimistic girl, a wide-eyed visionary an aspiring
dancer, sees life as a great adventure
- Robbie Rotten
– Sportacus’ sworn nemesis and the world’s laziest
super-villain, wants to keep the town’s lazy lifestyle
- Pixel, Trixie,
Stingy, Ziggy: Stephanie’s friends (4 puppets/characters)
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Key
Attributes
- Visually
Exciting
- Unique
production style; 3-D backgrounds
- Broad
physical comedy
- Gravity-defying
athletic stunts
- Aspirational
Characters
- Healthy,
Active Lifestyle
- Filled
with movement and activity/music & dance
- Tackles
fitness and nutrition in a fun way
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Activities/Signature
Elements
- Movement
- Singing
and dancing -- 2 songs featured each episode: a musical song reflecting
the episode’s events and a celebration song (“Bing
bang dig a rig a dong”)
- Healthy
lifestyle
- Environment:
colorful, toon-like town
- Mixed media:
3-D animation, live action, traditional puppets on green screen
- Traditional
sports within stories
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CP
Target
Age: Boys and
Girls 3-7
Gender:
- Girl or
Boy targeted in certain categories:
- Toys,
Apparel and Accessories, Stationery and Party, Home Furnishings
- Gender-neutral
in other categories:
- Home
Video, Interactive, Books, Packaged Goods
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| Show
Facts
- Show launch: August 2004
- Total episodes: 53
- TV schedule: Airs 11x a week: Mon – Fri @ 11:30am and 1:30pm; Sat on CBS
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| Please
note:
The material on this site is confidential;
no portion hereof may be disseminated or shared in any way to any
other third party without the express prior written approval of
Nickelodeon Consumer Products. |
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