Overview

Holly Hobbie & Friends features Holly Hobbie, the great-granddaughter of the beloved bonneted girl. •Inspired by the values, warmth and simplicity of the original Holly Hobbie, Holly Hobbie & Friends is a new entertainment and merchandising property brought to life for today's young girls by American Greetings and Nickelodeon.

This property is fun for girls and mom-approved. Holly Hobbie & Friends combines hip and contemporary girl characters with universal themes of love, friends, family, and home.

Holly Hobbie & Friends will launch in Spring 2006 with a DVD as well as a TV special on Nickelodeon. A second DVD will follow in Fall 2006.

Positioning

• •Holly Hobbie & Friends is a contemporary evolution of the classic brand that celebrates the key milestones and experiences in a young girl’s world.

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• Holly Hobbie & Friends will reflect themes that are important and relevant to today’s girl - themes like friendship, dreams, music, and  aspirations. 
• Holly Hobbie is a girl’s best friend, someone who you want to share your favorite times with.
• As opposed to Holly’s competitive set, Holly Hobbie conveys wholesome, positive and kid-relevant themes.

Merchandisable Elements

• Fun, humorous images of Holly Hobbie
• Supporting characters – best friends Amy and Carrie, parents, siblings, extended family, and animals
• Town of Clover
• Aunt Jessie’s Café
• Key Phrases: ‘It’s a girl thing!’, ‘I’ve got an idea…’, ‘Sweet’, ‘Dream BIG!’, ‘Just doin’ my thing!’

CP Target

Primary : Girls 4-9

Secondary: Moms and Grandmothers

Holly Hobbie products will resonate best with 25-44 year old women who remember the Holly Hobbie brand from their own childhood. Moms and gift-givers will introduce the brand to their children.

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