Overview

Danny Fenton is your average 14-year-old boy, except for his paranormal, scientist parents who are dedicated to hunting ghosts and the high tech lab in his house. Danny just started 9th grade with his best friends, Tucker and Sam, and is trying to figure out how to fit in with the high school crowd.

Danny’s life takes an unexpected turn when one of his dad’s experiments blows up in his face and scrambles Danny’s DNA. Danny Fenton becomes “Danny Phantom,” half-ghost with paranormal powers who is now responsible for capturing the ghosts and monsters that roam the Earth.

Positioning

Nick’s first kid superhero with a Ghostbusters feel.

An action/comedy about a regular kid with super “ghost” powers who manages to balance the everyday life of an ordinary kid with the not-so-everyday life of an extraordinary superhero.

Key Characters

Danny Fenton/Phantom, “Jazz” Fenton, Tucker, Samantha

Merchandisable Elements

• Great characters and villains – recurring ghosts
• Ghostly gadgets
• Vehicles
• Slick retro action style

CP Target

• Boys 4-8

Show Facts

• Show launch: April 2004
• Total episodes: 60
  • 14 new episodes air 2006 (beginning January)
• TV schedule: Airs 8x a week: Mon – Fri @ 6:30pm; Fri @ 8:30pm; Sat – Sun @ 10:30am

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