Overview

Dora is the #1 preschool show that encourages preschoolers to help Dora solve puzzles, overcome obstacles and learn a few Spanish words along the way!

 

Positioning

Primarily girl-targeted preschool property emphasizing adventure, overcoming obstacles and bilingual component.

Merchandisable Elements

Dora is ranked either #1 or #2 in most licensed product categories and has generated over $3 billion in retail sales since launch. The show’s Latin influence and culture translates with all consumers, in particular the Hispanic audience.

Merchadisable elements include:

  • Adventure/Rescue/Exploration
  • Spanish Language
  • Hispanic Culture
  • Active Participation
  • Friends Helping Friends
  • Curriculum-based

Based on the success of Dora's Fairlytale Adventure and Dora's Dance to the Rescue, consumer products will continue to be driven by event promotions through 2006. In the Fall, Dora's World Adventure will launch on-air and will drive themed consumer products.

CP Target

  • Primary: Girls 2-7
  • Secondary: Parents, Boys 2-7

Show Facts

  • Show launch: August 2000
  • Total episodes: 102
    • 7 new episodes air 2006
  • TV schedule: Airs 16x a week: Mon – Fri @ 9am, 11am & 12:30pm; Sat on CBS

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