Overview

Dora is the #1 preschool show that encourages preschoolers to help Dora solve puzzles, overcome obstacles and learn a few Spanish words along the way!

And Dora has more adventures on the way in 2004 including the continuation of "Star Catching," "Diego," and on-air events like “Super Silly Fiesta,” and “Dora's Fairytale Adventure.”

Positioning

Primarily girl-targeted preschool property emphasizing adventure, overcoming obstacles and bilingual component.

CP Target

Primary: Girls 2-7
Secondary: Parents, Boys 2-7

Show Facts

• Show launch: August 2000
• Total episodes: 100
• TV schedule: Airs 15x a week: Mon-Fri at 10am, 11am, 1:30pm on Nick Jr.; weekends on CBS