Overview

• Classic children’s book by author, EB White, who also wrote Stuart Little
• Originally published in 1952, Charlotte’s Web became one of the best selling children’s paperbacks of all time
• 45 Million copies sold worldwide
• Translated into 23 languages

Postioning

The retelling of the timeless classic with an irreverent contemporary twist.

Movie and TV Series Premiere Date

• Movie Premiere: Holiday 2006
• DVD Theatrical Release: 2007 (date TBD)
• International Release Dates: TBD

Key Characters

Wilbur the Pig; Charlotte the Spider; Templeton the Rat; Fern (12 year old female lead)

Key Attributes

Classic book property; sweet, endearing, focused on the power of love & friendship

Merchandisable Elements

New illustrated style will be developed

Leverage key characters – Wilbur, Charlotte, Templeton

CP Target

Primary*: Toddler Girls; Girls 3-8

Secondary: Adults; Boys 2-6; Infant 0-2 (TBD)

*Except media products: gender neutral

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