Overview

The Backyardigans are a group of five young friends who get together daily to play in the backyard they share. Each day, their imaginations transform that backyard into a different fantastic, photo-realistic landscape, and they go off on a high-stakes quest full of song, dance, and adventure.

Positioning

A new preschool show that promotes active play by inspiring kids to get up and dance/sing AND to create their own imaginative adventures

“A Broadway show for preschoolers in every episode!”

Key Characters

Pablo, Tyrone, Uniqua, Austin, Tasha

Key Attributes

• Music
  • Variety of Genres
  • Quality of musical numbers is unrivaled on TV
• Dance
  • Alvin Ailey dancers/choreography translated into Backyardigans characters by amazing 3-D effects
• Adventure/New Locales
  • High-stakes adventures will keep viewers on the edge of their seats
  • Corresponding costumes & props accompany each adventure/locale
  • Rich, vibrant, photo-real backgrounds
    

Merchandisable Elements

• Lovable characters
• Fantasy adventure/role play
• New costumes fitting for each adventure
• Music (3 original songs and 1 public domain song that has been re-arranged to fit the episode’s musical genre)
• Recurring settings
  • High Seas
  • Forest/Jungle
  • Snowy tundra
  • Desert
  • Museum/Haunted House/Castle

CP Target

Boys and Girls 2-6

Show Facts

• Show launch: October 11, 2004
• Total episodes: 40
• 10 new episodes air 2006
• TV schedule: Airs 5x a week: Mon – Thur @ 10am; Sat @ 8am on CBS

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