Overview

Blue’s Clues revolutionized preschool TV with its interactive, play to learn format. A TV and merchandise hit, Blue’s Clues has established itself as a leading preschool brand and will continue to delight preschoolers for years to come with new TV series characters and content and new consumer products offerings!

Blue’s Clues has a whole new interactive segment with Blue’s Room. For the first time ever, preschoolers will hear Blue talk – directly to them!

Positioning

The “New Classic” Preschool Property

CP Target

• Primary: Boys and Girls 2-5, and Moms
• Secondary: Tween girls, grandparents, gift-givers
  
  

Merchandisable Elements

• Blue’s Clues

  • Educational
  • Play-a-bility
  • Themes (multi-layered)
  • Tells a Story
  • Figuring out solution to a posed question
  • Games, art feel “motivated” and related to overall plot
• Blue’s Room
• Imagination
• Interpersonal
• Creativity
• Literacy

Show Facts

• Show launch: September 1996
• Total episodes: 141 Blue’s Clues; 16 Blue’s Room
• TV schedule: Airs 8x a week: Mon @ 11am; Tues – Thurs @ 9:30am and 11am; Sat @ 11:30am on CBS

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