Overview

The legend of Avatar takes place in a lost age, when the world was divided into four nations: Earth, Air, Water and Fire. After years of harmony, the Fire Nation is now threatening to engulf the entire world. Only the Avatar, the spirit of all 4 nations embodied in human form, can save the world. Though he’s been lost for 100 years, the 24th Avatar has finally returned, reincarnated as a 12-year-old Airbender named Aang.

Positioning

An animated epic saga that follows twelve-year-old Aang, a reluctant hero who must restore balance to his war-torn world. In this action/comedy he must learn to master the art of Bending – the physical manipulation of water, earth, fire, and air.

By combining a unique method of fighting (“bending”), movie-quality visuals, an engaging narrative storyline and a “team to identify with” (four nations), Avatar brings the strongest elements of boys action properties into one breakthrough anime brand.

Series Premiere Date

February 21, 2005

Key Characters
  • Aang (the Avatar, an air bender)
  • Kya
  • Sokka
  • Zuko

Key Attributes

  • Epic storytelling -- strong, layered back-story and rich character development similar to Pokemon and Yu-Gi-Oh
  • Unique style of magic – “Kung Fu as magic”
  • Heavy gaming appeal
  • TV series will have a story arc that moves forward with each season of episodes
  • Avatar’s storyline plays out over the course of a trilogy:
    • Book 1: Water [Winter- follows characters’ journey from South Pole to North Pole]
    • Book 2: Earth [Spring- journey to the Earth Kingdom]
    • Book 3: Fire [Summer- Infiltration of the Fire Nation to save the world]

Merchandisable Elements

  • Heavy gaming appeal with epic storytelling -- strong, layered back-story and rich character development similar to Pokemon and Yu-Gi-Oh
  • Bending moves
  • Props
    • Recurring tools as seen on the show
    • Animal figures to go with character
  • Asian Influence
    • Character text and designs

CP Target

Primary: Boys 6-11

Show Facts

  • Show launch: February 2005
  • Total episodes: 40
    • 20 new episodes air 2006 (beginning April)
  • TV schedule: Airs 3x a week; Fri @ 8pm, Sat–Sun @ 11am

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