Overview

Growing Up Changes Everything…

The most familiar babies on TV are now pre-teens… “All Grown Up” is about a tight knit band of friends (between ages 8 and 13) who face the same issues kids their age face every day: dealing with parents, peer pressure, seeking independence, grappling with identity, climbing the social ladder, and surviving Jr. High School.

Positioning

  • Aspirational girl-targeted consumer products with a fashion apparel and accessories line
    based on characters kids have known and loved for years
  • Toy line based on small dolls/fashion/role play
  • Key point of difference: story-based/ strong emotional connection to characters

Key Merchandisable Elements

  • Features characters kids already have a connection with in a brand new way
  • Aspirational tween fashions

CP Target

  • Girls 3-8

Show Facts

  • Show launch: November 2003
  • Total episodes: 60 episodes picked up
    • 12 new episodes air in 2006
  • Strip date: April 2005
  • TV schedule: Airs 7x a week: Airs 5x a week: Mon – Fri @ 4:30pm

Please note:
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