Overall

• Has generated $2.5 BILLION at retail since its launch Holiday 2000!

Activity

• Happy Dog Toys award-winning “SpongeBob Aquarium” exceeded all expectations and broke new ground for Nickelodeon at pet distribution outlets

Apparel & Accessories

• #1 property in young men’s t-shirts at Wal-Mart for Back-to-School and Holiday '03
• #1 licensed apparel property for adults in sleepwear and T-shirts
• #1 selling adult tie at Wal-Mart
• Patrick T-shirt out selling Spongebob for the month of August at Wal-Mart and Target
• #1 selling character property at Hot Topic after 2 years
• One of the top selling licensees in Boys apparel and accessories
• More than 1 MM clocks sold at major retailers

Consumer Electronics

• #1 selling licensed mouse pad from Fellowes
• #1 selling CD case at Toys R Us – best selling SKU in the history of the category
• Ranked 1st of 7 properties in sales of one-time use cameras at Target outselling Hello Kitty, Disney Princess, and Bratz among others

Gift

• Checks launched in September with Checks in the Mail SpongeBob looks to be licensee’s top 2 licensed checks for the year
• The five SpongeBob items have outsold beyond Tupperware’s expectations since launching in the mini-catalog in August
• Most Tupperware items are successful if they sell 1,000 units
• SpongeBob items have sold upwards of 90,000 units since launching

Home Furnishings

• Bedding is being sold in full sizes in addition to twin (indicating that adults are buying SpongeBob bedding and not just kids)
• Borders Unlimited will launch room Décor at Loews for 3rd Qtr
• Patio furniture has launched at TRU and other major retailers
• Possible SB Dorm room dorm Franco (TBD)
• Bedding continues to be a top 3 seller at all key retailers
• 2 million cuddle pillows have sold to date
  

Home Video

• More than 3.5 MM home videos sold
• SpongeBob titles consistently rank in the Top 20 Overall Children’s Videoscan Charts

Interactive

• 3 MM video games sold
• THQ “SpongeBob Employee of the Month Operation Krabby Patty " CD-ROM was the top selling children's game title for the month of February
• A leader in licensed video game properties along side Harry Potter and Yu-Gi-Oh
• 4 titles on the Top 100 Best Seller List across all platforms in 2002 (666665 titles including PC)
• #2 best selling PSX title in 2002 (#34 best selling title among all video games on all platforms)
• #13 best selling GBA title in 2002 (launched September 2002)
• #7 and #14 best selling kids PC titles in 2002 (#22 best selling title overall - all genres)

Packaged Goods

• #1 licensed Macaroni and Cheese SKU in Kraft’s history outselling non-licensed Skus
• #1 licensed bandages from Johnson & Johnson
• #1 Good Humor face pop
• #1 CheeseNip SKU from Kraft
• #1 novelty beverage from Global Consumer Products
• #1 licensed bath products from MZ Berger
• #3 NEW item in Packaged Ice Cream category in 2003, and the #8 co-branded product overall (Breyers 1/2 gallon)

Publishing

• More than 10 million books sold to date!
• The Simon & Schuster SpongeBob Chapter Book series has been on the Publisher’s Weekly Children’s bestseller list since November ‘02
• Walter Foster has sold over 1 million copies of “How to Draw SpongeBob”

Social Expression

• #1 air freshener
• #1 party program for American Greetings

Stationery and Bags

• Trends has sold 1MM SpongeBob posters since its launch in March of 2002
• The 2003 Mead SpongeBob calendars generated over $1MM in sales at Wal-Mart
• Flying Colors SpongeBob stationery line is the #1 licensed stationery program at Wal-Mart and Office Max during Back-to-School 2003
  

Toys & Sporting Goods

• SpongeBob Board Game was Mattel’s #1 Board Game
• Barbie Loves SpongeBob was Mattel’s #2 mainline Barbie Doll in 2003 – Making it Mattel’s most successful co-branded Barbie in history!
  

AWARDS/NOMINATIONS

2003

• Primetime Emmy Award
  • Outstanding Animated Program (For Programming Less Than One Hour) - Nomination

2002

• Emmy Award
  • Outstanding Children's Program - Nomination
• Television Critics Association
  • Outstanding Achievement in Children's Programming - Nomination
• Pet Product News Editor’s Choice Award
  • Happy Dog’s SpongeBob Aquarium
• Sony’s Prestigious “Greatest Hits Program” for SpongeBob video games
• Kids First Coalition
  • "Nautical Nonsense" and "Sponge Buddies" DVD Kids First Endorsement

Last updated 3/7/04.