The information below contains brand and product successes. Please do NOT use for press purposes or put in writing without the approval of the appropriate Nickelodeon Consumer Products representative.

Overall

  • Has generated $3 BILLION at retail since 1997!

Home Video

  • More than 21 MM Rugrats home videos sold

Interactive

  • First licensed video games to sell more than $100 MM!
  • THQ Rugrats “Search for Reptar” is the #2 licensed kids Playstation game ever!
  • Sony praised Rugrats video games as “the product that established Playstation with kids” (1999 Platinum Award for THQ Rugrats “Search for Reptar” Playstation video game)

Packaged Goods

  • Rugrats has proven to be a stable and successful licensed property in the Packaged Goods world as evidenced in several key categories:
  • #3 selling licensed children's vitamins (Wyeth Whitehall-Robins)
  • Rugrats has been an important part of Kraft's Macaroni 'n Cheese portfolio, remaining a top licensed SKUs since its launch in 1997
  • Rugrats is a key seasonal property -- candy sales continue to see year on year increase

Publishing

  • More than 20 million books sold including Publisher’s Weekly, USA Today and New York Times bestsellers

Social Expression

  • Rugrats social expression program has generated more than $200 MM at retail since its launch in 1994

AWARDS/NOMINATIONS

2003

  • Daytime Emmy Award Nominations
    • “Outstanding Children's Animated Program”

2002

  • Emmy Award
    • Outstanding Children's Program, "All Growed Up" - Nomination

2001

  • Television Critics Association Award (Nomination)
    • Outstanding Achievement in Children's Programming

2000

  • Parents' Choice Awards
    • "I Think I Like You" (Home Video) -- Approved
    • "Make Room For Dil" (Home Video) -- Approved
    • "Runaway Reptar" (Home Video) -- Approved

1999

  • Sony Platinum Award
    • Rugrats Playstation Title
  • Parents' Choice Awards
    • "In Search of Mighty Reptar" (Home Video)

1998

  • LIMA Award
    • License of the Year
  • Parents' Choice Awards
    • "Angelica Knows Best" (Home Video) -- Approved
    • "Mommy Mania" (Home Video) -- Approved
    • "Dr. Tommy Pickles" (Home Video) -- Approved

1997

  • Parent's Choice Award
    • "Mother's Day Special" (Home Video) -- Silver
  • CableACE Award
    • Writing in a Children's Special for "Mother's Day Special"

1996

  • Prix Jeunesse Award (Nomination)

1995

  • Datime Emmy Award
    • Outstanding Achievement in Animation
  • Coalition for Quality Children's Video/Kids First! Award
    • "The Santa Experience" (Home Video)

1994

  • Datime Emmy Award
    • Outstanding Animated Program
  • Parents' Choice Awards
    • "The Santa Experience" (Home Video) -- Silver
  • Coalition for Quality Children's Video/Kids First! Award
    • "Tales From the Crib" (Home Video)

1993

  • CableACE Award
    • Outstanding Animated Series
  • Parents' Choice Award
    • "Tales From the Crib" (Home Video) -- Gold
  • ITA Certification
    • "Tales From the Crib" (Home Video) -- Gold
    • "A Baby's Gotta Do What A Baby's Gotta Do" (Home Video) -- Gold

1992

  • Datime Emmy Award
    • Outstanding Animated Program

Last updated 3/9/04.