The information below contains brand and product successes. Please do NOT use for press purposes or put in writing without the approval of the appropriate Nickelodeon Consumer Products representative.

Overall

• Has generated more than $1.1 Billion at retail since its launch in 2001!

Apparel & Accessories

• Dora finishes the year as the #1 girl's preschool property in character footwear reported by major retail accounts such as Wal-Mart, Payless, Mervyns and Kohls
• #1 girl’s outerwear jacket at Wal-Mart this holiday with sell-thrus reaching 27%, doubling the average of other products in same classification
• #1 girl’s sportswear property at Wal-Mart, Kmart, and Target for BTS and holiday in the company of Princess, Pooh, and My Little Pony
• #1 fashion T-shirt for BTS toddler and girls 4-6x programs at mid / mass, turning 7% above the average, outperforming Tweety, Scooby, Powerpuff Girls, and SpongeBob

Gift

• #1 dinnerware at mid-tier retailers, out-selling Disney Princess
• #1 toddler chair at Toys 'R Us

Home Furnishings

• Borders Unlimited will launch room Décor at Loews in 3rd Qtr '04
• Patio Furniture has launched at TRU and other major retailers
• Dora continues to be a top seller in the bedding category at all retailers
• Fairytale cuddle pillow (TBD)
  

Home Video

• Dora continues to be a strong video franchise – having shipped more than 8 million units since its launch in 2001
• “Dora's Pirate Adventure” spent 2 weeks at #1 on Videoscan's Children's Overall VHS Chart;
  In the Overall VHS rankings, the title spent one week at #1 and 3 weeks in the top 5
• All Dora releases in 2003 ranked on VideoScan’s top 100 Children’s Overall DVD chart

Interactive

• #1 preschool entertainment licensed CD-ROM

Packaged Goods

• #1 new product introduction in 2003 for Good Humor face pop
• #1 preschool Johnson & Johnson bandage

Publishing

• Best-selling children’s licensed book series since its launch Spring 2002
• More than 9 million Dora books sold to date
• 2 Decoder Workbooks from Learning Horizons received 2003 iParenting Media Award
• 2 sets of Flap Cards from Learning Horizons received 2003 Parents' Choice Approved Award
• In February 2004, “Dora Loves Boots” became Simon & Schuster’s first-ever #1 best-selling children’s paperback

Social Expression

• #1 preschool party program for American Greetings; performing excellently for all ancillary party partners
• Dora has surpassed Barbie in the cake decorating category

Stationery and Bags

• Global Designs Concepts has sold over 1.4 MM “Backpacks” backpacks since its launch Holiday ‘01
• In 2003, Global Design Concepts was nominated for the LIMA Soft Goods Licensee of the Year and was recognized as Toys ‘R Us’ vendor of the year
• The Tic Tac Toe Dora backpack is the #1 selling item in Target’s luggage department

• “We Did It! Dancing Dora” is one of the best-selling items ever for Fisher-Price
• Fisher Price’s “Magical Friends Singing Dora” and Mattel’s “Dora Electronic Talking Bingo” were named one of the top pre-school toys of 2003 by The Today Show
• “Dora’s Play Park Adventure Game” is Mattel Games’ #1 selling preschool game over $9.99
• Parents and Ser Padres Magazine selected “Cowgirl Dora” as one of the best toys of the year for children ages 1-3
  

AWARDS/NOMINATIONS

2003

• iParenting Media Award
  • Learning Horizons Decoder Workbooks (2)
• Daytime Emmy Award (Nominations)
  • “Outstanding Children's Animated Program”
  • “Outstanding Achievement in Music Direction and Composition”
  • “Outstanding Achievement in Sound Mixing -- Live Action and Animation”
• Parents' Choice Award
  • “Dora's Backpack Adventure” home video: Parents’ Choice Approved Award
• Parents’ Choice Award
  • Learning Horizons “Picture Words: Things Outside” Lift the Flap Flashcards: Parents’ Choice Approved Award

2002

• Imagen Award
  • "Best Children's Programming" (animation)
• Prix Jeunesse Award
  • Finalist: award honors quality programming that furthers the physical, mental and social development of young people
• Daytime Emmy Award
  • Nominated for 2 Emmys: "Oustanding Children's Animated Program" and "Outstanding Achievement in Music Direction and Composition"
• Alma Award (Nomination)
  • "Outstanding Children's Television Programming"
• Family Fun Toy of the Year Award
  • Fisher-Price "We Did It! Dancing Dora"
  • Mattel's "Dora the Explorer" game Play Park Adventure Game"
• Parents Choice Award
  • Great American Puzzle's "Dora the Explorer Stack and Play Blocks"
  • Dora the Explorer: Recommended (Summer and Winter)
• Kids First Coalition
  • "Wish on a Star," "To the Rescue," and "Swing into Action" Kids First! endorsement
• PlayDate Retailer Survey
  • Best Selling Toy Overall: Fisher-Price "We Did It! Dancing Dora"
  • Best Selling PC Game: Infogrames Dora the Explorer titles

2001

• Television Critics Association
  • "Outstanding Achievement in Children's Programming"
• Parent's Choice Award (Silver Honor):
  • Dora the Explorer: Swing into Action home video
  • Dora the Explorer: To the Rescue home video
  • Dora the Explorer: Wish on A Star home video
• Kids First Award:
  • Dora the Explorer: Swing into Action home video
  • Dora the Explorer: To the Rescue home video
  • Dora the Explorer: Wish on A Star home video

Last updated 3/7/04.