The information below contains brand and product successes. Please do NOT use for press purposes or put in writing without the approval of the appropriate Nickelodeon Consumer Products representative.

Overall

  • Has generated more than $2.7 BILLION at retail since 1998!

Activity

  • Over 25 MM “Handy Dandy Notebooks” sold since its launch in June of 1998

Apparel & accessories

  • Blue’s Clues “Steve Shirt” has sold nearly 1 MM units
  • The “Joe Shirt” is a top-selling item at major retailers

Home Video

  • “Blue’s Clues ABC’s and 123’s” has sold in over 3 MM units
  • “Shapes and Colors” released in June, ranking on VideoScan’s top 100 Children’s Overall DVD chart for 2003
  • The most recent release “Classic Clues” featured 2 never-before-seen Steve episodes. For the week of 2/8, it ranked #5 on Videoscan’s Overall Children’s Video chart

Interactive

  • #2 preschool entertainment licensed CD-ROM (by units sold); #4 by dollar volume (NPD: 2002 year-end data)
  • “Blue's Clues Preschool” has been in NPD's Top 10 educational video game chart every week since launch (NPD: 2/23/03)
  • More than 2.8 MM CD-ROM’s sold

Packaged Goods

  • Kraft Confections Blue’s Clues Fruit Snacks have remained in the Top 5 licensed fruit snacks since their launch in 1999

Publishing

  • 35 MM books sold to date including numerous New York Times, Publisher’s Weekly and USA Today bestsellers

AWARDS/NOMINATIONS:

2003

  • iParenting Media Award
    • Learning Horizons Decoder Workbooks (2)
  • Parents' Choice Approved Award
    • Learning Horizons Flap Cards (2 sets)
  • Daytime Emmy Award Nominations
    • “Outstanding Preschool Children’s Series”
    • “Outstanding Directing In A Children's Series”
    • “Outstanding Writing In A Children's Series”
  • Parents’ Choice Award
    • Learning Horizons “First Words: In My House” Lift the Flap Flashcards: Parents’ Choice Approved Award

2002

  • Peabody Award
    • Recognizes distinguished achievement and public service by a media organization
  • Daytime Emmy Award
    • Nominated for 3 Emmys: "Outstanding Preschool Children's Series," "Oustanding Writing in a Children's Series" and "Outstanding Direction in a Children's Series"
  • Prix Jeunesse Award
    • Finalist: honors quality programming that furthers the physical, mental and social development of young people
  • Oppenheim Toy Portfolio Platinum Award (highest Oppenheim honor!)
    • Fisher-Price "Big Hugs Blue"
  • Best New Baby Product -- National Association of Chain Drug Stores
    • PTS Labs Pediatric Electrolytes
  • Parents Choice Award
    • Blue's Clues -- Recommended (Summer and Winter)

2001

  • Parenting Magazine "Software Magic Award"
    • "Blue's Reading Time Activities" -- awards seek to recognize those titles that deliver on both entertainment and learning "in a blaze of brilliant sights and exuberant sounds"
  • GLAD (Greater Los Angeles Council on Deafness) Award
    • Deaf Awareness in the Media Award
  • Television Critics Association Awards
    • Outstanding Achievement in Children's Programming -- Nomination
  • Parents' Choice Awards
    • Blue's Big Musical Movie -- (Home Video) Recommended Award
  • KIDS FIRST! Coalition of Quality Children's Media Award
    • Blue's Big Musical Movie -- Best Children's Film, Video or DVD of the Year (Kids 2-6)

2000

  • Prix Jeunesse Award
    • Blue's Clues "Art Appreciation" -- Most Outstanding Non-Fiction Children's Television Program (up to 6-years-old)
  • Daytime Emmy Award (Nominations)
    • Outstanding Preschool Children's Series
    • Outstanding Writing in a Children's Series
    • Outstanding Directing in a Children's Series
    • Outstanding Performer in a Children's Series (Steve Burns)
  • Parents' Choice Awards
    • Blue's Clues (Series, ages 2-5) -- Recommended
    • "Treasure Hunt" (Home Video) -- Silver
    • "ABC's and 123's" (Home Video) -- Silver
    • "Goodnight Blue" (Home Video) -- Recommended
    • "Stop, Look and Listen" (Home Video) -- Recommended
    • "Blue's Safari" (Home Video) -- Recommended
    • "Magenta Comes Over" (Home Video) -- Recommended
    • "Blue's Discoveries" (Home Video) -- Recommended
    • "Blue's Big Pajama Party" (Home Video) -- Recommended
  • Annecy Animation Festival
    • Best Television Series -- Nomination
  • Education Software Review Awards (EDDIES)
    • "Blue's 123 Time Activities for Early Elementary Math" (CD-ROM)
    • "Blue's Reading Time Activities for Early Learning Language Arts" (CD-ROM)
  • Best Children's Educational Software Awards (BESSIES)
    • "Blue's Reading Time Activities for Early Learning Language Arts" (CD-ROM)
  • Oppenheim Toy Portfolio Gold Award
    • "Blue's Bubble Face & No-spill Mini Tumblers" by Little Kids, Inc.
  • The National Parenting Center Seal of Approval
    • "Blue's Clues Bubble Blowers" by Little Kids, Inc.
  • BDA Award
    • Blue's Clues Style Guide, Print/Bound Piece -- Gold

1999

  • Parents' Choice Awards
    • "ABC's and 123's" (Home Video)
    • "Blue's Big Treasure Hunt" (Home Video)
    • "Blue's ABC Time Activities" (CD-ROM) -- Gold
    • "Blue's 123 Time Activities" (CD-ROM) -- Gold
  • Daytime Emmy Award (Nominations)
    • Outstanding Preschool Children's Series
    • Outstanding Writing in a Children's Series
    • Outstanding Directing in a Children's Series
  • Television and Critics Association (TCA) Award
    • Outstanding Achievement in Children's Programming
  • Earnie Award (highest award in apparel industry)
    • Best Entertainment/Character License
  • Sears Innovation Award
    • Recognizes creativity in product design and marketing
  • Family Fun Award
    • "Singing Steve and Blue" from Eden
  • Best Children's Educational Software Awards (BESSIES)
    • "Blue's 123 Time Activities for Early Elementary Math" (CD-ROM)
  • LIMA Awards
    • Licensee of the Year, Softgoods (Kids Headquarters)
    • Retail Outlet (Blue's Clues and Pokemon - Sears)
  • Blue's Clues -- #4 Children's Artist of the Year Billboard
    • Nickelodeon Video was named the #2 kid's video label

1998

  • Parents' Choice Award
    • "Story Time" (Home Video) -- Recommended
    • "Arts and Crafts" (Home Video) -- Recommended
    • "Blue's ABC Time Activities" (CD-ROM) -- Gold
    • "Blue's Birthday Adventure" (CD-ROM) -- Silver
  • Prix Jeunesse Award
    • Non-Fiction (up to 6-years-old) -- Honorable Mention
  • Television and Critics Association (TCA) Award
    • Outstanding Achievement in Children's Programming
  • Daytime Emmy Award (Nominations)
    • Outstanding Preschool Children's Series
    • Outstanding Writing in a Children's Series
    • Outstanding Directing in a Children's Series

1997

  • Parents Choice Award
    • Gold Award
  • Promax Award
    • Blue's Clues Launch -- Silver
  • CTAM Award
    • Blue's Clues Media Kit -- Silver
  • Daytime Emmy Award (Nominations)
    • Outstanding Preschool Children's Series

Last updated 3/7/04.