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The "Strat-a-Glance"
below gives you an overview of the property, consumer product
strategy, key product launches, on-air initiatives and more.
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Overview
Rocket
Power is a big hit among kids who love the cool cast of characters
and their extreme sports lifestyle.
Rocket
Power, another breakout hit from Klasky Csupo, the creators
of Rugrats and The Wild Thornberrys, features four adventurous,
loyal friends who are into extreme sports, extreme fun and
extreme friendship.
Rocket
Power taps into what's important to kids today.
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| Positioning
Rocket
Power consumer products are the only ones that couple kids’
love of “extreme sports” with their favorite ensemble
cast of kids “like them”
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Target
Primary:
Boys 4–10
Secondary:
Girls 4–10
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CP
Strategy - Key Plans
- Continue
to support Rocket Power in key performing categories
- Leverage
new TV specials in ‘04 to help support CP business
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Key
Product Plans
2004
- Home
Video: Paramount “Island of the Menehune”
VHS/DVD; print advt (July)
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Sporting Goods:
Variflex skateboards, mini-boards (Spring)
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| Key
Initiatives and On-air Events
2004
- TV
special "Island of the Menehune" (July)
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QSR promotion
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On-air sweepstakes
Ratings
and Q-score
- 19.1
MM monthly viewers1
- #7
Q-score among Kids 6-112
1) Nielsen
Cume Data: 11/03
2) Marketing Evaluations, Inc: 5/03
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Show Facts
- Show launch: August 1999
- Strip date: September 2001
- Total episodes: 72
- TV schedule: Airs 14x a week:
Mon-Fri at 7:30am and 4pm,; Sat-Sun at 7am, 7:30am
Last
updated 3/17/04.
Please
note, all information is subject to change. |