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The
"Strat-a-Glance" below gives you an overview of
the property, consumer product strategy, key product launches,
on-air initiatives and more.
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Overview
Jimmy
Neutron is an ordinary boy with extraordinary genius who creates
gadgets to improve his life but takes short cuts on his inventions
and chaos ensues. The Adventures of Jimmy Neutron is a show
that delivers comic adventures, inventions and friendships.
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| Positioning
Jimmy
Neutron consumer products allow kids to experience the heroism
of super brain power and creativity through Jimmy’s
homemade inventions and gadgets, with a retro-techno sensibility.
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Target
Primary:
Boys 4–12
Secondary:
Girls 4–12
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| CP Strategy - Key Plans
2004
- Introduce
new products in select categories
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| Key Product Plans
2004
“ATTACK
OF THE TWONKIES” (Oct/TBD)
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Home Video:
Paramount VHS/DVD; print advt (November 16)
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Interactive:
THQ Playstation 2, X-Box
OTHER
RELEASES:
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Consumer Electronics:
Video Now discs
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Home Video:
Paramount VHS/DVDs – 3 titles (Feb, May, Sept)
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Interactive:
Fisher-Price E-Clips game
- Packaged
Goods: Puffs Tissues, Pasta Soup (Fall)
- Publishing:
Random House, Simon & Schuster, Chronicle, ToykoPop
titles (Spring & Fall)
2005
- Re-launch
limited products (TBD)
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| Key
Initiatives and On-air Events
2004
- TV
special “Timmy/Jimmy Power Hour” cross-over
movie with The Fairly OddParents (May)
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Paramount VHS/DVD (April)
- Series
strips and airs every day of week (May)
- TV
movie “You Bet Your Life Form” (July)
- Jimmy
Neutron: Boy Genius theatrical movie airs on Nick (Sept)
- TV
special “Attack of the Twonkies” (Nov)
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| Ratings & Q-score
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| Show Facts
- Show
launch: September 2002
- Strip
date: September 2004
- Total
episodes: 60
- TV
schedule: Airs 6x a week: Fri at 9:am; Sat at 7pm; Sat-Sun at 11am; 11:30am
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| Last
updated 3/17/04.
Please
note, all information is subject to change.
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