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| The
"Strat-a-Glance" below gives you an overview of
the property, consumer product strategy, key product launches,
on-air initiatives and more.
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| Overview
What’s
every kid’s greatest fantasy? To have a pair of fairy
godparents to grant their every wish! 10-year-old Timmy Turner
has just that. Timmy has virtually no power over anything
in his world -- but thanks to his bumbling fairy godparents,
Cosmo and Wanda, life is always exciting. With their combined
magic, they wreak magical mayhem by granting Timmy extraordinary
wishes to overcome typical 10-year-old obstacles.
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| Positioning
Create products
with aspirational appeal that bring to life key show attributes
including quirky humor and magic with a focus on:
- The
OddParents (Cosmo & Wanda)
- “Wish
fulfillment”/good luck charms
- Tweenie,
novelty, fun and edgy
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| Target
- Boys
& Girls 6-11
- Select
categories will skew more girl, as approriate
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| CP
Strategy - Key Plans
2004
- Apparel
and accessories expand to mass market (beginning Spring)
-
CP product advertising (March/April)
- Books
and packaged goods launch (Spring)
- Comprehensive
CP program launches at mass in all key categories including
apparel, toys, home, packaged goods, gift, activity, books,
home video, social expression, interactive (Back-to-School)
-
CP product advertising supporting mass launch (July/August)
- CP
product advertising (October)
- CP
partner advertising will support FOP products (Holiday)
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| Key
Product Plans
2004
Spring
-
Apparel and Accessories:
mass launch
- Consumer
Electronics: Video Now discs
-
Gift:
Enesco collectibles
-
Home
Furnishings: bath, bedding and beach items
-
Home Video:
2 titles (Feb, May)
- Packaged
Goods: Kraft Mac & Cheese, Kraft Fruit Snacks (TV
advt); Johnson & Johnson bandages, Frankford candy;
MZ Berger bath products
-
Publishing:
Titles by Simon & Schuster, TokyoPop, Random House,
Giddy-Up and Walter Foster
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Social Expression:
American Greetings items
- Stationery
and Bags: Global Design Concepts bags
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Toys:
Flying Colors expanded line of toys, Hasbro board game and
puzzles
Fall
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Activity:
Flying Colors activities
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Consumer Electronics:
mousepads, PDAs
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Gift:
MZ Berger gift line
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Home Video:
2 titles (July, Oct)
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Interactive:
THQ GameCube, X-box, Playstation 2, GameBoy Advance
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Packaged Goods:
Colgate oral care, Puffs Tissues
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Publishing:
Titles by Simon & Schuster, TokyoPop, Random House,
LeapFrog, Chronicle, Scholastic, Fisher-Price
- Social
Expression: American Greetings party program
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Stationery and Bags:
Stationery program, Global Design Concepts bags
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Toys:
Disguise costume
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| Key
Initiatives and On-air Events
2004
- Tentpole
“The Fairly OddParents Big Superhero Wish” primetime
event (Feb 16)
-
National QSR
-
On-air sweepstakes
-
Packaged Goods promotions
-
Featured on cover of Nick Magazine; custom FOP pub
- TV
special “Timmy/Jimmy Power Hour” cross-over
with Jimmy Neutron (May/TBD)
- Primetime
TV movie (90 minutes) “Channel Chasers” (July
24)
-
On-air sweepstakes: win home entertainment center
-
Tune-in ad in Nick Magazine
-
Celebrity voice: Alec Baldwin as the future Timmy
2005
- Tentpole
musical primetime event “School’s Out”(Fall/TBD)
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| CP
Advertising/Marketing
2004
- CP
TV and print advertising (March-April)
- CP
TV and print advertising (July-August)
- CP
TV and print advertising (October)
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| Ratings
& Q-score
- #2
show among kids 2-111
- #1
among kids 6-11
- #2
among girls 2-11
-
#9 among tweens 9-14
- 51.9
MM monthly viewers2
- #3
Q-score among kids 6-11 (#7 among tweens 9-14!)3
1) Nielsen:
9/29/03-12/28/03
2) Nielsen Cume Data: 11/03
3) Marketing Evaluations, Inc: 5/03
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| Show
Facts
- Show
launch: August 2001
- Total
episodes: 69
- TV
schedule: Airs 19x a week: Mon-Fri at 7am, 4pm and 8pm;
Sat and Sun at 10am, 10:30am
Last
updated 3/17/04.
Please
note, all information is subject to change. |
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