Account

1&2Q ’04

3&4Q ‘04

2005

Avon

• One-page layouts:
  • Valentine Sleep Shirt  w/scrunchie (January-February)
  • Knit Pajamas (2Q)
  • Reader’s Digest Movie projection Books (2Q)
  • Swim program (April-May)

• One page layouts:
  • Publishing Nick Jr. Story Readers (3Q)
  • Rainwear Set (3Q)
  • Snowpants & Outerwear (4Q)
  • Blankets (4Q)

Barnes & Noble

• Movie program pending

Books A Million

• Part of 12ft dedicated Nick section with signage at 160 BAM stores

• Part of 12ft dedicated Nick section with signage at 160 BAM stores
• Movie feature in November (Tentative)

Blockbuster

• One panel column featuring plush, toy, NASCAR die-cast car (January)

Borders

• Part of Nick themed Summer Reading Camps at 300 stores (June – August)
• Part of Nick dedicated Amphitheatre space (June – August)

• Will feature Spongebob movie in pylon

Claire’s

• Exclusive Designs

Factory Card & Party Outlets

• Featured in 8ft dedicated Nick section in 200 stores

• Featured in 8ft dedicated Nick section in 200 stores

Hot Topic

• SpongeBob/Metallica T-shirt –ongoing support

JC Penney

• Featured in Nick Zone shops

• Featured in Nick Zone shops

Justice

• Featured wall in  35 stores

Kmart

• 15ft Nick Feature Toy Area

• 10ft Nick Feature Toy Area

Lowe’s NASCAR Program

• Nick Paints program-ongoing

• Nick Paints program-ongoing

Party City

• Part of 12ft Nick dedicated section

• Part of 12ft Nick dedicated section

May Company

•   “Tween Initiative” (Back-to-School)
• T-shirts and electronic items featured on dedicated rack and tower

Target

• Premiere movie partner Details (TBD)

Toys ‘R Us

• Boutique at TRU Times Square (November ‘04)

Wal-Mart

• Inclusion of products mention for Toy and Video (March); Kellogg’s KCA cookies and Cheezits Retailtainment Event
• Participation in Wal-Mart Casting Smiles event (annual kids fishing event) with Kellogg's and Zebco (June)

• Inclusion in Nick brands (Back-to-School) multi-partner event (Pending)
• Included in 50 store test for Nick dedicated space in Toy Dept. (August)

• Incremental support around Movie DVD/Video Release Spring '05

Drug/Grocery Channels (specific account strategies to come)

• Part of Nick Jr. (Back-to School) prepacked pallet (July)
• Movie specific display (October)