Account

1&2Q ’04

3&4Q ‘04

2005

Avon

• Knit pajamas (April)

Books A Million

• 12ft dedicated Nick section with signage at 160 BAM stores

• 12ft dedicated Nick section with signage at 160 BAM stores

Borders

• Part of Nick themed Summer Reading Camps at 300 stores (June – August)
• Part of Nick dedicated Amphitheatre space (June – August)

Kohl’s

• Apparel Test (Spring)

Party City

• Part of 12ft Nick dedicated section (June ‘04)

Payless

• Footwear Test (February)

May Company

• Foley’s Apparel Test (Spring)

• “Tween Initiative” (Back-to-School)
• T-shirts featured on dedicated rack

Toys ‘R Us

• Boutique at TRU Times Square (July ‘04)

Wal-Mart

• Inclusion in Nick brands (Back-to-School) multi-partner event (pending)
• Included in 50 store test for Nick Dedicated space in Toy Dept. (August)

Drug/Grocery Channels (specific account strategies to come)

• Part of Nick Jr. (Back-to-School) prepacked pallet (July)