Account

1&2Q ’04

3&4Q ‘04

2005

Avon

• 1-page layout for each of the following:
  • ¾ shirt with hearts (January-February)
  • Swim wear(April)
  • Terry wrap (May)
  • Nick Jr. Story Reader Books (2&3Q)

• Nick Jr. Story Reader Books (2&3Q)
• Fairytale Nightgown featured (3Q)
• Velour loungewear (4Q)
•  Fairytale Doll w/out growing hair (4Q)

Books A Million

• Featured in permanent Nick section of 169 BAM stores

• Featured in permanent Nick section of 169 BAM stores

Borders

• Part of Nick themed Summer Reading Camps at 300 stores (June – August)
• Part of Nick dedicated Amphitheatre space (June – August)

Factory Card & Party Outlet

• Featured in permanent 8ft section in 200 stores

• Featured in permanent 8ft section in 200 stores

JC Penney

• Featured in Nick Zone shops

• Featured in Nick Zone shops

Kay-Bee Toys

Kmart

• 15ft Nick feature Toy Area
• Girls 4-way Apparel fixture
• Stream of Excitement (April 11-24) promotion featuring merchandise in all categories, includes signage

• 10ft Nick feature Toy Area

Lowes

• Nick Paints program-ongoing

• Nick Paints program-ongoing

Party City

• Part of 12ft Nick dedicated section

• Part of 12ft Nick dedicated section

Target

• Backwall feature (Fall)

Toys ‘R Us

• One day demo event at 20 Geoffrey’s TRU stores (January ‘04) Event included 4-way product display and Dora themed activities
• Pre-Easter Savings Program (April ‘04) Includes advertising in Nick Jr. magazine

• Blue Talks/Dora FairyTale  Boutique at Times Square shop with promotional event (TBD) (September 15 thru October 15)
• TRU chainwide event (TBD)

Wal-Mart

• Working with P&G to maximize launch of Pampers “Feel-n-Learn” program with Dora Training Pant (June)

• Inclusion in Nick brands (Back-to-School) multi-partner event (pending)
• Included in 50 store test for Nick Dedicated space in Toy Dept. (August)
• Discussing using Dora as icon for Wal-Mart Hispanic Heritage Month Program (September)
• Incremental placement in Toy (October)

• Easter Retailtainment Event, Spring '05 (TBD)

Drug/Grocery Channels (specific account strategies to come)

• Part of Nick Jr. back to school prepacked pallet (July)