Account

1&2Q ’04

3&4Q ’04

2005

Avon

• One page layout:
  • "Blue’s Room" blanket sleeper featured (4Q)

Books A Million

• 12ft dedicated Nick section with signage at 160 BAM stores

• 12ft dedicated Nick section with signage at 160 BAM stores

Borders

• Part of Nick themed Summer Reading Camps at 300 stores (June – August)
• Part of Nick dedicated Amphitheatre space (June – August)

JC Penney

• Featured in Nick Zone Shops

• Featured in Nick Zone Shops

Kmart

• 15ft Nick feature Toy Area

• 10ft Nick feature Toy Area

Lowe's

• Nick Paints program-ongoing

• Nick Paints program-ongoing

Payless

• Promotion- front of store with Free Standing Insert (February)

Toys R Us

• Blue Talks/Dora FairyTale  Boutique at Times Square shop with promotional event (September 15 thru October 15) (TBD)
• TRU chainwide event (TBD)

Wal-Mart

• P&G Pallet and promotional program to support Luvs specialty pack launch (June)

• Will be included in 50 store test for Nick dedicated space in Toy Dept. (August)
• Inclusion in Nick brands (Back-to-School) multi-partner event (pending)

• Featured property for Infant/Toddler  Fall Baby Days (TBD)

Drug/Grocery Channels (specific account strategies to come)

• Part of Nick Jr. back to school prepacked pallet (July)