Blue Talks in

Blue talked for the first time ever last week in “Blue Talks in the Legend of the Blue Puppy!”

…and kids listened! Initial ratings in Nick Jr. have been strong (Monday, 2/9, airing received a very successful 9.42 rating among Kids 2-5). We will be closely monitoring ratings for new Blue’s Room episodes and will communicate further results shortly…

Blue’s Room Programming
All new Blue’s Clues episodes in 2004 will feature Blue’s Room segments. New episodes will air every Monday in Nick Jr. and repeat Wednesdays on Nick Jr. and weekends on CBS.

Look for a full-length Blue’s Room TV special on August 16 and all new Blue’s Room-themed consumer products this Fall including Fisher-Price’s feature doll, “Sing and Boogie Blue.” Products will be supported by:

• On-air and on-pack sweepstakes (2MM licensed products)
• “Blue’s Room” VHS/DVD; print advt (Aug 24)
• Nick Consumer Products TV and print advertising ($800K media value)

For more information on Blue’s Room, please contact your Nickelodeon representative or email us using the “Contact Us” link on the upper right corner of this site.

All Grown Up is Nick’s Newest Hit!

All Grown Up premiered on Nickelodeon November 29th and became the highest-rated TV series premiere on Nick ever with huge ratings among both boys and girls!

And the ratings keep getting better – it’s now the #3 show on Kids TV among Kids 2-11 and Kids 6-11!

All Grown Up will have its first primetime tentpole event August 28th supported by the following:

• Primetime special
• On-air sweepstakes
• QSR and packaged goods sponsors
• Content in Nick Magazine and on Nick.com

Nick Consumer Products will begin to launch limited items this Fall building to a comprehensive launch Fall 2005.

For more information on All Grown Up, please contact your Nickelodeon representative or email us using the “Contact Us” link on the upper right corner of this site.

"The Fairly OddParents Big SuperHero Wish”

The very first The Fairly OddParents tentpole event, “The Fairly OddParents Big Superhero Wish,” aired on February 16th at 8pm -- and earned the highest ratings for The Fairly OddParents AND its biggest audience EVER!

• 11.67 among Kids 6-11
• 10.20 among Kids 2-11
• 9.0 among Tweens 9-14
• 5 MM viewers

Additionally, the response to the on-air/on-pack sweepstakes was extremely high with the number of call attempts to the 800# well above the normal promotion!

This event was supported by major marketing initiatives including:

• National Burger King promotion
• On-air and on-pack sweepstakes
• Kraft multi-brand promotion on 35 MM packages
• Pringles on-pack promotion on 3 MM packages

Upcoming Initiatives

• Nick Consumer Products TV, print and online advertising (March 8-April 4)
• Primetime TV special “Channel Chasers” 90 minutes (July)
  • On-air promotion and tune-in advertising in Nick Magazine
  • Celebrity voice: Alec Baldwin as the future Timmy
  • On-air sweepstakes
• All new consumer products at mass including apparel, accessories, gift, home furnishings, packaged goods, publishing, social expression, stationery, toys (Back-to-School)
  • Nick Consumer Products TV, print and online advertising (July-August)

For more information on The Fairly OddParents products or marketing support, please contact your Nickelodeon representative or email us using the “Contact Us” link on the upper right corner of this site.

Proving that kids still can’t get enough SpongeBob SquarePants, the new SpongeBob special, “Plankton’s Revenge,” that aired on Monday, 1/19/04, (Martin Luther King’s Day) at 8pm was extremely successful becoming the 7th highest rated SpongeBob EVER among Kids 2-11!

Highlights include:

• Huge ratings across all kid demos generating 11.50 rating among Kids 2-11
• 5.7 million viewers

2004 SpongeBob Initiatives
There will be a full-year of marketing and promotional support for SpongeBob SquarePants building to the biggest news from Bikini Bottom yet – The SpongeBob Movie premieres nationwide November 19th!

• TV special “B.C.” (March)
• Nick Consumer Products TV, print, online advertising (March)
• New episode (April)
• Dedicated movie website launches (April)
• In-theater promotion (begins June)
• Nick Consumer Products TV, print, online advertising (Summer/Fall)
• New episode (October)
• Feature Film (November 19)
  • Promotional partners: Burger King, Kellogg’s, Mitsubishi, Cayman Islands
  • $100 MM in marketing support

Click the image below to read the great article that ran in Brandweek 2/9 regarding SpongeBob Movie promotional partners:

For more information on SpongeBob SquarePants, please contact your Nickelodeon representative or email us using the “Contact Us” link on the upper right corner of this site.

Dora “Fairytale” Products and TV Special

This Fall, Nick Consumer Products will launch a whole new line of consumer products themed to “Dora’s Fairytale Adventure” supported with TV, print and online advertising.

Products include activity, apparel, accessories, gift, home furnishings, home video (Paramount VHS/DVD supported by TV and print advertising), interactive, packaged goods, publishing, social expression and toys (Fisher-Price feature doll supported by TV advertising).

These consumer products will link up to a special double episode this October, “Dora’s Fairytale,” where Dora and Boots enter a whole new world -- Fairytale Land.

For more information on “Dora’s Fairytale Adventure” please contact your Nickelodeon representative or email us using the “Contact Us” link on the upper right corner of this site.

Currently shooting in Hollywood with a phenomenal set and an extremely talented cast, A Series of Unfortunate Events will bring Lemony Snicket’s best-selling children’s book series to life this December 17th.

A Series of Unfortunate Events chronicles the lives of the Baudelaire children (14-year-old Violet, 12-year-old Klaus and baby sister Sunny) who are abruptly orphaned and immediately fall prey to the villainous Count Olaf who conspires to steal their family fortune.

Book Success

• More than 15 million copies sold to date
• All titles have ranked on NY Times Children’s Bestseller list

New Additions to Star-studded Cast
New additions to cast:

• Catherine O’Hara as Justice Strauss (Best in Show, Beatlejuice, Home Alone)
• Cedric the Entertainer as the Constable (Barber Shop, Dr. Doolittle 2)

Other major Hollywood talent includes:

• Jim Carrey as Count Olaf
• Meryl Streep as Aunt Josephine
• Jude Law as Lemony Snicket
• Jennifer Coolidge as the White-faced Woman (American Pie, Legally Blonde)
• Liam Aiken as Klaus (Road to Perdition)
• Emily Browning as Violet (Darkness Falls)
• Timothy Spall as Mr. Poe (Harry Potter)
• Brad Silberling, Director (Casper, City of Angels, Moonlight Mile)
• Walter Parkes and Laurie MacDonald, Producers (Gladiator, Catch Me if You Can, Men in Black I and II, The Ring)
• Rich Heinrichs, Production Designer (Sleepy Hollow, Fargo, Bedazzled, The Hulk)
• Colleen Atwood, Costume Designer (2003 Academy Award Winner, Chicago)
• Co-produced by Paramount Pictures and DreamWorks Pictures in association with Nickelodeon Movies

Consumer Products
Nick Consumer Products will launch products in key categories Fall 2004 including toys and videogames; gift, apparel and stationery are TBD.

For more information on A Series of Unfortunate Events, please contact your Nickelodeon representative or email us using the “Contact Us” link on the upper right corner of this site.

Last updated 2/17/04.