"Dora's Fairytale" Products and TV Special

Nick Consumer Products will launch a whole new line of consumer products Fall 2004 themed to “Dora’s Fairytale” supported with TV, print and online advertising. Products include activity, apparel, accessories, gift, home furnishings, home video (Paramount VHS/DVD supported by TV and print advertising), interactive, packaged goods, publishing, social expression and toys (Fisher-Price feature doll supported by TV advertising).

These consumer products will link up to a special double episode next October, “Dora’s Fairytale,” where Dora and Boots enter a whole new world -- Fairytale Land.

Fairytale Land is filled with beloved fairytale characters, magical creatures, and a mean witch who casts a spell on Boots. Dora must become a true princess to save Boots from the witch’s spell, overcoming many obstacles and challenges on her way.  In this fairytale, the princess is the hero – she doesn’t need to be saved; she’s the one doing the saving.

Dora the Explorer Update

• Dora the Explorer continues to be the #1 preschool show on commercial TV
• Dora is also #1 at retail in many categories including apparel, footwear, books, party program, preschool bandages and more
• “Meet Diego” TV special that aired 10/20 and introduced Dora’s 8-year-old cousin, Diego, ranked in the Top 10 of all Nick Jr. specials ever.  Limited Diego products launch now followed by additional products launching 2004-05.

For more information on Dora the Explorer, please refer to the Dora section of the site or contact your Nickelodeon representative.

In 2004, Blue’s Clues adds a brand new interactive segment -- Blue’s Room.  Blue’s Room is the ultimate learning playdate for preschoolers with all new characters and icons that kids will recognize and love…and for the first time ever, preschoolers will hear Blue talk – directly to them! 

Preschoolers will also get to play with Blue in a whole new way when all new Blue’s Room consumer products launch Back-to-School 2004.

Blue’s Room Marketing Support and Launch Plans

First Half 2004: Connect Kids with Blue’s Room

• February: Introduce Blue’s Room on-air with Blue’s Clues tentpole event, “Blue Talks in the Legend of the Blue Puppy”
  • Major consumer advertising campaign
  • On-air sponsors
  • Packaged goods on-pack promotion
• Build awareness for Blue’s Room using integrated Nickelodeon resources
  • On-air interstitials
  • Online & Magazine content
  • Aggressive PR campaign

Second Half 2004: Introduce a new range of consumer products (see “Marketing and Product Activity” section)

• Primetime TV special (24 minute Blue’s Room episode)
• On-air and on-pack sweepstakes featured on 500,000 consumer products packages
  • Grand prize: win a “Blue’s Clues” decorated room and life-sized talking Blue doll
• New Blue’s Clues packaging with “Blue’s Room” burst
• “Blue’s Room” VHS/DVD (Aug 24)
• Nick Consumer Products TV, print and onlineadvertising (August)

For more information on Blue’s Room, please refer to the Blue's Clues section of this site or contact your Nickelodeon representative.

The #1 show on all Kids TV is set for a big year in 2004 with major TV events and specials, on-air and on-pack sweepstakes, national QSR promotion, advertising and all new consumer products:

• Primetime TV event “The Fairly OddParents Big Superhero Wish” (February 16)
  • National QSR
  • On-air and on-pack sweepstakes
  • Featured on cover of Nick Magazine; custom FOP pub
  • Nick Consumer Products TV, print and online advertising
• TV special “Timmy/Jimmy Power Hour” cross-over with Jimmy Neutron (May/TBD)
  • Timmy Turner and Jimmy Neutron enter each other’s world
• Primetime TV special “Channel Chasers” 90 minutes (July)
  • On-air promotion
  • Tune-in ad in Nick Magazine
  • Celebrity voice: Alec Baldwin as the future Timmy
• On-air and On-pack Sweepstakes (July-August)
  • Grand prize: home entertainment center including big screen TV, DVD player and library of The Fairly OddParents video
  • Promoted on-air and on Nick.com
  • Featured on 500,000 consumer products packages
• All new consumer products at mass including apparel, accessories, gift, home furnishings, packaged goods, publishing, social expression, stationery, toys (Back-to-School)
• Nick Consumer Products TV, print and online advertising (July-August)

For more information on The Fairly OddParents, please refer to The Fairly OddParents section of this site or contact your Nickelodeon representative.

SpongeBob SquarePants Stays on Top

Top-rated SpongeBob SquarePants is still #1 at retail with no signs of slowing down.  Generating $2 Billion at retail since it launched Holiday 2000, SpongeBob continues to be #1 across many categories including:

• Adult sleepwear and Young Mens
• Barbie Loves SpongeBob is the most successful co-branded Barbie in history
• Kraft Mac & Cheese
• Johnson & Johnson bandages
• Bedding
• Character licensed car accessories
• Licensed stationery program at major retailer
• Top home video and videogame franchise

(See “Success Stories” for more details)

2004 Plans

In 2004, there will be new SpongeBob episodes and TV special, new consumer products supported by advertising, and of course, the biggest news of the year – The SpongeBob Movie opens in theaters nationwide November 19, 2004! 

• Dedicated movie website (Jan)
• New episodes air (Jan, April, Oct)
• TV special “B.C.” (March)
• Nick Consumer Products TV, print, online advertising (March)
• In-theater promotion (begins June)
• Movie-based products launch including toys, interactive, publishing, apparel and accessories
• Nick Consumer Products TV, print, online advertising (Summer/Fall)
• Nick Magazine custom pub to Movie (Nov)
• Feature Film (November 19)
  • Major promotional partners include hotel, QSR, travel, packaged goods, auto
  • On-air sweepstakes
  • Backed by $100 million in marketing support by Viacom

New Product Categories and Design Styles

Nick Consumer Products will further expand SpongeBob into all new categories to continue to grow our business.  New categories include electronics, animation cells, licensed checks, Tupperware, garden and pet accessories, and high-end items. 

New SpongeBob design styles will also be executed across consumer products.

For more information on SpongeBob SquarePants product categories or new design styles, please contact your Nickelodeon representative or email us using the “Contact Us” link on the upper right corner of this site.

The unfortunate tales of mystery and mayhem surrounding the ill-fated Baudelaire children are regretfully coming to theaters December 17, 2004.  Based on Lemony Snicket’s best-selling children’s book series, A Series of Unfortunate Events chronicles the lives of the Baudelaire children (14-year-old Violet, 12-year-old Klaus and baby sister Sunny) who are abruptly orphaned and immediately fall prey to the villainous Count Olaf who conspires to steal their family fortune.

Book Success

• More than 13 million copies sold to date
• All titles have ranked on NY Times Children’s Bestseller list
• Latest book in series, The Slippery Slope, is #2 on NY Times chapter book list and outsold the previous series book (The Carnivorous Carnival) by 41% in its first week of release

Top Hollywood Cast and Talent

Major Hollywood talent includes:

• Jim Carrey as Count Olaf
• Meryl Streep as Aunt Josephine
• Jude Law as Lemony Snicket
• Philip Seymour Hoffman as Uncle Monty
• Liam Aiken as Klaus (Road to Perdition)
• Emily Browning as Violet (Darkness Falls)
• Brad Silberling, Director (Casper, City of Angels, Moonlight Mile)
• Walter Parkes and Laurie MacDonald, Producers (Gladiator, Catch Me if You Can, Men in Black I and II, The Ring)
• Rich Heinrichs, Production Designer (Sleepy Hollow, Fargo, Bedazzled, The Hulk)
• Colleen Atwood, Costume Designer (2003 Academy Award Winner, Chicago)
• Co-produced by Paramount Pictures and DreamWorks

Consumer Products

Nick Consumer Products will launch products in key categories Fall 2004 including toys and videogames; gift, apparel and stationery are TBD.

For more information on A Series of Unfortunate Events, please contact your Nickelodeon representative or email us using the “Contact Us” link on the upper right corner of this site.

HAPPY HOLIDAYS!