The summaries of recent Nickelodeon retail meetings are detailed below specific to Rugrats (click on the different logos/images above to see what was discussed for other properties). For further information, please contact your Nickelodeon Retail Marketing representative (refer to the Who's Who section).
Date Retailer Attendees Summary and Next Steps

2/18/04

Wal*Mart

Wal*Mart:

  • Rick Cloud, Sporting Goods Buyer

Nickelodeon:

  • Michelle McLaughlin, Director Retail Development
  • Paul Sauer, Variflex Sales

Summary:

  • Kids Sporting Goods is loosing space in department because of a downtrend in kids buying
  • Industry hit heavily is Skates and Skateboards loosing space to paint ball which is productive for Wal-Mart
  • Buyer is only keeping 2-3 license skus beyond his private label. He has confirmed that he is taking Spiderman, Hulk and most likely SpongeBob as the third item

2/2/04 Wal*Mart

Wal*Mart:

  • Phil Fielding, Activity Buyer

Nickelodeon:

  • Michele McLaughlin, Director, Retail Development

 

Summary:

  • Phil is happy with the overall Nick brands performance.

Next Steps:

  • Regrouped with Jakks on meeting. Touch base in 3 weeks regarding 50 store test of Nick dedicated space.

Last updated 3/8/04.