Sears

• Meg Ostrom, DMM
• Marilyn Miller, Manager

Nickelodeon:

• Bob Traub, VP, Retail Development
• Deena Boykin, Director, Retail Development

Next Steps:

• Meg will follow up with her buyers to ensure that they are supporting Dora for Holiday and she’ll consider a Blue’s Room exclusive for Spring ’05
• Licensees need to work with apparel buyers to get Dory Fairytale products in for Holiday

Wal*Mart:

• Nick Licensed Sales Reps for Wal-Mart

Nickelodeon:

• Robert Traub, VP Retail Development
• Michelle McLaughlin, Director Retail Development
• Jori Meyer, Coordinator Retail Development
• Jennifer Kosann, Packaged Goods Manager
  Hal Snik, VP Apparel & Stationary
  Steve Youngwood, VP Media Products

Summary:

• This first annual meeting was scheduled to help educate our Nick Licensed Wal-Mart Sales Reps on the latest Nick info. We are in the process of gathering feedback from the meeting, but overall results are very positive.

Next Steps:

• We are gathering feedback from the sales reps that attended the meeting. We will also follow-up with the presentation shortly.

JC Penny:

• Bob Baublits

Nickelodeon:

• Bob Traub, VP, Retail Development
• Deena Boykin, Director, Retail Development

Summary:

• Bob was very supportive of the Nick Zone shops. Moving forward we will host strategy meetings with the JCP buyers to ensure that we are making the appropriate merchandising decisions on what merchandise is going to flow through the Nick Zone shops. We also will be looking at other opportunities to ensure that the Nick Zone are making a point of difference for the customer.

Next Steps:

• Nick to set up a meeting to with all buyers to implement strategic conversations on the direction of the Nick Zone Shops.
• Nick to present Nick at Retail Research Study.
• Licensees need to ensure that they are working with buyers on new merchandise for Dora, SpongeBob and Blue’s Clues

3/3/04

Wal*Mart

Wal*Mart:

• Dana Jordan, Infant Apparel Buyer

Nickelodeon:

• Michelle McLaughlin, Director Retail Development
• Maureen Taxter, Sr. VP, Retail Development
• Kym Hickey, Director Apparel
• Kathy Ryan, Kids Headquarters Sales
• Frech Shechter, Kids Headquarters, Sales
• Stacey Wunsch, Director Marketing

Summary:

• Dana is very supportive of Dora and Blue and suggested adding a SpongeBob item to them to the line.
• Also mentioned a potential Nick dedicated peg with signage in the 50 stores testing the toy dedicated space.
• Lastly, sugguested we have a screening of the SpongeBob movie for buyers.

Next Steps:

• Providing Dana with a list of incremental support for Dora, SpongeBob  and Blue's Clues in the Fall as well as the lit of the 50 store test.
• Pushing to get a screening of the SpongeBob movie asap or at least in time to effect Spring '05 Video Release buying season.
• Proving Dana with signage  for the place at the Nick Peg.

3/2/04

Wal*Mart

Wal*Mart:

• Wendy Defrief, Asst Buyer Accessories D33

Nickelodeon:

• Michelle McLaughlin, Director Retail Development

Summary:

• Presented all properties and Assisantt Buyer stated buying Dora would be a struggle for her and her buyers.
• Michele Lupo, as all most license categories were Ellen Peoples responsibility. She did say that they hadn’t planned on taking SpongeBob and in light of the movie and other department support not buying SpongeBob would be a missed opportunity.

Next Steps:

• Send licensee list.
• Incremental placement and promotion list for SpongeBob, Fairly OddParents and Dora.
• Keep assistant buyer in the loop on when we get a meeting to review our research study with her DMMs.

3/2/04

Kohl’s

Kohl's:

• Mike Johnson
• Scott Ternes

Nickelodeon:

• Bob Traub, VP Retail
• Deena Boykin, Director Retail
• Michelle Wong, Coordinator, Retail
• Kym Hickey, Director Licensing

Summary:

• #3 property on selling floor.
• 40% growth last year in toy.
• Pitched GWP opportunity; however GWP’s haven’t been successfully executed at Kohl’s – prefers to see promotional dollars allocated to circular advertising (24MM circulation).
  

Next Steps:

• Nick Apparel working with licensees and retailer to recommend optimal category proportions for merchandising mix.

2/23/04

Federated

Federated:

• Cathy Rano
• Jeff Glick

Nickelodeon:

• Deena Boykin, Director Retail
• Bob Traub, VP Retail
• Kym Hickey, Director Apparel
• Hal Snik, VP Apparel & Stationery
• Leigh Anne Brodsky, EVP Consumer Products

Summary:

• Presented updates on Blue’s Room, Dora, All Grown Up and Fairly OddParents.

Next Steps:

• Scheduling follow up meeting Mid-March to finalize Holiday placement.

2/10/04

JCPenney

JCPenny:

• Bob
• Brenda
• Mike Remsen
• Danny Kim

Nickelodeon:

• Deena Boykin, Director Retail
• Hal Snick, VP Apparel & Stationery
• Kym Hickey, Director Apparel

Summary:

• Due to the success of Dora the Nick Zone shops will primarily feature Dora apparel & accessories for Back-to-School '04. 
• Dora section will feature apparel, sleepwear and accessories. 
• Apparel for Boys 4-7 will move back into the Boys department.

Next Steps:

• Developed Dora signage for Nick Zone Shops. 
• Develop Dora Sweepstakes promotion for September 2004. 
• Work with Accessories buyers on holiday gift program.