All Grown UpRUGRATS  Priority Products

 

LOB

 

3&4Q ‘03

1&2Q ‘04

3&4Q ‘04

Activity Toys

 

 

 

3&4Q ‘04

 

Launch Activities (Fall)

Apparel and Accessories

 

 

 

3&4Q ‘04

 

Platform/launch apparel and accessories with exclusive retail partner (Fall)

Consumer Electronics

 

3&4Q ‘033&4Q ‘03

 

·            Video Now Personal Video Disc

 

 

·         Video Now Personal Video Disc

 

 

Gift

Home Furnishings

3&4Q ‘03

·        Enesco Ccollectibles including water globes, frames, ornaments, plaques (September)

·        Pure and Simple Mmodular Ccharm bracelets (TBD)

1&2Q ‘04

·        Enesco Ccollectibles (TBD)

 

Home Furnishings

Home Video

3&4Q ‘03

 

·         Brewster wallpaper and wall borders

·         Lowe’s Ppaint line

·            3&4Q ‘03

All Grown Up home video and DVD release; print advertising (August)

1&2Q 2004

 

3&4Q 2004

Home Video

 

3&4Q ‘03

·        “Rugrats Go Wild” movie VHS/DVD; TV and print advertising (Novmeber 11December 16)

 

 

Interactive

 

3&4Q ‘03

·         THQ "Rocket Power: Zero Gravity" Gamee Boy Advance; print advertiseding

 

 

Packaged Goods

 

3&4Q ‘03

·         Rugrats Movie as promotional overlay on Centrum Vitamins and Global Consumer Products novelty beverage

·         MZ Berger bath line (TBD)

 

 

Publishing

 

3&4Q ‘03

 

·        Simon & Schuster Christmas, Thanksgiving, and Halloween titles

·        Random House/Golden Books Christmas, Thanksgiving, and Halloween titles

·        Featured in Scholastic’s Nick Zone continuity program

1&2Q ’04

 

·         Simon & Schuster S&S Easter  title

3&4Q ’04

 

Simon & Schuster Christmas and Halloween titles3&4Q ’04

 

·             Simon & Schuster S&S Christmas and Halloween titles

·          New coloring & activity books from Random House

Social Expression

 

3&4Q ‘03

 

·         Refreshed American Greetings Holiday program including greeting cards, gift wrap and ornaments

 

 

Stationery and Bags

 

 

 

 

Toys and Sporting Goods

 

 

 

 

NICK CONSUMER PRODUCTS ADVERTISING

 

 

 

RETAIL

 

3&4Q '03

Kay-Bee Toys: Rugrats Toy Exclusive3&4Q '03

·        Kay-Bee Toys Rugrats Toy Exclusive

1&2Q '03

·         Lowe’s:  Nick paints program

 

SUCCESS STORIES

(to be used externally)

 

Overall:

·            Has generated $3 BILLION at retail since 1997!

 

 

Activity:

 

Apparel & Accessories:

 

Consumer Electronics:

 

Gift:

 

Home Furnishings:

 

Home Video:

·         More than 21 MM Rugrats home videos sold

s

Interactive:

·         First licensed video games to sell more than $100 MM!

·            THQ Rugrats “Search for Reptar” is the #2 licensed kids Playstation game ever!

·          

·         Sony praised Rugrats video games as “the product that established Playstation with kids” (1999 Platinum Award for THQ Rugrats “Search for Reptar” Playstation video game)

 

Packaged Goods:

·         Rugrats has proven to be a stable and successful licensed property in the Packaged Goods world as evidenced in several key categories:

-         #3 selling licensed children's vitamins (Wyeth Whitehall-Robins)

-         Rugrats has been an important part of Kraft's Macaroni 'nN Cheese portfolio, remaining  a top licensed SKUs since its launch in 1997 

-         Rugrats is a key seasonal property -- candy sales continue to see year on year increases

 

Publishing:

·         More than 20 million Nearly 15 MM books sold including Publisher’s Weekly, USA Today and New York Times bestsellers

 

Social Expression:

·         Rugrats social expression program has generated more than $200 MM at retail since its launch 1994

 

Toys & Sporting Goods:

 

 

AWARDS/NOMINATIONS:

 

2003

·         Daytime Emmy Award Nominations
- “Outstanding Children's Animated Program”

2002

·         Emmy Award
- Outstanding Children's Program, "All Growed Up" - Nomination

 

2001

·         Television Critics Association Award (Nomination)
- Outstanding Achievement in Children's Programming

2000

·         Parents' Choice Awards
- "I Think I Like You" (Home Video) -- Approved
- "Make Room For Dil" (Home Video) -- Approved
- "Runaway Reptar" (Home Video) -- Approved

1999

·         Sony Platinum Award
- Rugrats Playstation Title

·         Parents' Choice Awards
- "In Search of Mighty Reptar" (Home Video)

1998

·         LIMA Award
- License of the Year

·         Parents' Choice Awards
- "Angelica Knows Best" (Home Video) -- Approved
- "Mommy Mania" (Home Video) -- Approved
- "Dr. Tommy Pickles" (Home Video) -- Approved

1997

·         Parent's Choice Award
- "Mother's Day Special" (Home Video) -- Silver

·         CableACE Award
- Writing in a Children's Special for "Mother's Day Special"

1996

·         Prix Jeunesse Award (Nomination)

1995

·         Datime Emmy Award
- Outstanding Achievement in Animation

·         Coalition for Quality Children's Video/Kids First! Award
- "The Santa Experience" (Home Video)

1994

·         Datime Emmy Award
- Outstanding Animated Program

·         Parents' Choice Awards
- "The Santa Experience" (Home Video) -- Silver

·         Coalition for Quality Children's Video/Kids First! Award
- "Tales From the Crib" (Home Video)

1993

·         CableACE Award
- “Outstanding Animated Series”

·         Parents' Choice Awards
- "Tales From the Crib" (Home Video) -- Gold

·         ITA Certification
- "Tales From the Crib" (Home Video) -- Gold
- "A Baby's Gotta Do What A Baby's Gotta Do" (Home Video) -- Gold

1992

·         Datime Emmy Award
- Outstanding Animated Program

 

 

 

 

 

Please note, all information is subject to change.

Last updated 911/1011/03.