All Grown UpROCKET POWER  Priority Products

 

LOB

 

3&4Q ‘03

1&2Q ‘04

3&4Q ‘04

Activity Toys

 

 

 

3&4Q ‘04

 

Launch Activities (Fall)

Apparel and Accessories

 

3&4Q ‘03

·         Limited product development in boys sizes (4-20) tT-shirts and sunglasses

 

3&4Q ‘04

 

Platform/launch apparel and accessories with exclusive retail partner (Fall)

Consumer Electronics

 

3&4Q ‘033&4Q ‘03

 

·            Video Now Personal Video Disc

 

 

·         Video Now Personal Video Disc

 

 

Gift

Home Furnishings

 

 

 

Home Furnishings

Home Video

·            3&4Q ‘03

All Grown Up home video and DVD release; print advertising (August)

1&2Q 2004

 

3&4Q 2004

Home Video

 

 

 

3&4Q ‘04

 

·         Paramount “Island of Menhune” TV movie           VHS /DVD; print advertising (July)

Interactive

 

3&4Q ‘03

·         THQ "Rocket Power: Zero Gravity" Game Boy Advance; print advertiseding

 

 

Packaged Goods

 

3&4Q ‘03

·         Color-aA-cCookie novelty cookie kits

·         Eastside Entrees: Shelf Stabilized flavored milk line for lunch programs (SpongeBob SquarePants, The Wild Thornberrys, Jimmy Neutron, Rocket Power) 

 

 

Publishing

 

3&4Q ‘03

 

·        Simon & Schuster titles including new gatefold map novelty format

·        New titles from Random House

·        Featured in Scholastic’s Nick Zone continuity program

1&2Q ‘04

New titles from Simon & Schuster and Random House

3&4Q ‘04

New titles from Simon & Schuster and Random House

Social Expression

 

 

 

 

Stationery and Bags

 

 

 

 

Toys and Sporting Goods

 

 

1&2Q ‘04

 

·         Variflex Sskateboard and bbodyboards

 

NICK CONSUMER PRODUCTS ADVERTISING

 

 

 

RETAIL

 

3&4Q '03

·        Payless: Nick Ffeatured Aarea

·        Kay-Bee tToys: dDedicated Nickelodeon Boutique

·        Borders: Feature in Amphitheater section
- Nick Days
- 45 Store Openings
- Summer Reading Club

·        Waldenbooks: Featured in Nick section

 

 

SUCCESS STORIES

(to be used externally)

 

Activity:

 

Apparel & Accessories:

 

Consumer Electronics:

 

Gift:

 

Home Furnishings:

 

Home Video:

 

Interactive:

·         Nearly 1.5 MM Rocket Power video games sold

·         Nickelodeon’s #2 interactive property in terms of revenue

 

Packaged Goods:

 

Publishing:

·         Nearly 200,000 Simon  and& Schuster books sold

 

Social Expression:

 

Toys & Sporting Goods:

 

Variflex skateboards and sporting goods are top-sellers at all major accounts

 

 

 

 

 

 

Please note, all information is subject to change.

Last updated 911/1011/03.