| LOB |
1&2Q
‘04 |
3&4Q
‘04 |
1&2Q
‘05 |
| TV
Events and Marketing Support |
1&2Q
‘04
- Primetime
TV event "The Fairly OddParents Big Superhero Wish"
(February 16)
- Burger
King promo
-
On-air sweepstakes
- Packaged
Goods promotions
-
Custom publication
- TV
special "Timmy/ Jimmy Power Hour" cross-over episode
with Jimmy Neutron (May)
|
3&4Q
‘04
- Primetime
TV movie "Channel Chasers" (July 24)
-
On-air sweepstakes
- Tune-in
advertising
- New
consumer products
- Consumer
Products advertising
|
-
Primetime TV musical "School's Out" (June)
|
| Nick
Consumer Products Advertising |
1&2Q
‘04
-
TV, and print advertising
supporting mid-tier apparel launch (March-April)
|
3&4Q
‘04
- TV
and print advertising supporting
full mass launch (July-August)
- TV
and print advertising (October)
|
|
| Activity
Toys |
|
|
|
| Apparel
and Accessories |
1&2Q
‘04
- Girls
apparel exclusively at Kids ‘R Us
- Expand
apparel and accessory program to all tiers of distribution
including mid-tier and mass
|
|
|
| Consumer
Electronics |
1&2Q
‘04
- Video Now Black
& White Personal Video disc SKUs – “Secret Origins of
Denzel Crocker” and "Engine
Blocked/Mighty Mom & Dyno
Dad”
|
3&4Q
‘04
- Mousepads
from Fellowes
- Personal
Digital Assistants from Columbia
- Color
Personal Video Disc SKUs – “Hard Copy/Parent Hoods” and
“Miss Dimmsdale/Mind Over Magic”
|
|
| Gift
|
1&2Q
‘04
- Enesco
collectibles at Target (waterball, bank, frame) through end of 2004
|
3&4Q
‘04
- Gift
line from MZ Berger (gumball machine, jewelry boxes and
clocks)
- Figures
from Palisades at specialty level
|
|
| Home
Furnishings |
1&2Q
‘04
- Comprehensive launch
of beach, and bedding from Franco MFG @ Kohl’s & Wal-Mart
|
|
|
| Home
Video |
1&2Q
‘04
- Paramount
“Superhero Spectacle” VHS/DVD; TV and print advertising (February)
- Paramount
”Jimmy Timmy Power Hour” special VHS/DVD; TV
and print advertising (May)
|
3
&4Q ‘04
- Paramount “Channel
Chasers” VHS/DVD; print advertising (July)
- Paramount Title
TBD (October)
|
|
| Interactive |
|
3&4Q
‘04
- THQ GameCube, X-Box
and Playstation 2
- THQ GameBoy Advance
|
|
| Packaged
Goods |
1&2Q
‘04
- Aquafina
regional water test; print advertising
- Kraft
Macaroni & Cheese (January); TV advertising
-
Kraft Fruit Snacks (January);
TV advertising
- Kraft
CheeseNips (January)
- Johnson
& Johnson Bandages (February)
- Frankford
novelty candy; TV, print,
and on-line advertising
- MZ Berger bath line; print
advertising
- Good
Humor face pop (February)
|
3&4Q
‘04
- Puffs
Tissue; print advertising (June)
- Colgate
Oral Care (July)
|
|
| Publishing |
1&2Q
‘04
- New
Simon & Schuster books including Mother’s day tie-in
(January)
- TokyoPop graphic
novel (February)
- Giddy-Up Surprize
Ink book & bookmark (February)
- Random
House/Golden Books coloring & activity books (May)
- Walter Foster How-To-Draw
Fairly Odd Parents book
|
3&4Q
‘04
- Scholastic@Home
Book Continuity program
- New Simon &
Schuster titles including Christmas, Thanksgiving and Halloween
titles
- New
Random House coloring & activity books
- New TokyoPop Graphic
Novel
- Fisher-Price
“Squawkers” Power Touch title; TV
advertising
- Leapfrog
LeapPad
- Chronicle
Nick Book program: New titles include a Nick Cookbook, Nick
Game book and Build Your Own TV Remote Book & Kit
|
|
| Social
Expression/Pet |
|
3&4Q
‘04
- American
Greetings party program at Mass (3Q)
- TetraFin’s fishbowl starter kit; print
advertising
|
|
| Stationery
and Bags |
1&2Q
‘04
- Global
Design Concepts launches bags & backpacks at Mass
|
3&4Q
‘04
- Stationery
program launches at Mass (Back-to-School)
|
|
| Toys
and Sporting Goods |
1&2Q
‘04
- Flying
Colors expanded line of toys including magnetic figures,
reversing plush, Flop Swop Fairies (fairy set with swappable
parts), and talking reversing plush; TV advertising
- Hasbro board game
and puzzles
|
3&4Q
‘04
- Disguise
Halloween costume and accessories (Cosmo, Wanda & Crimson Chin)
|
|
