| |
1&2Q
‘04 |
3&4Q
‘04 |
2005 |
| TV
Events and Marketing Support |
- Primetime
TV event "The Fairly OddParents Big Superhero Wish"
(Feb 16)
- Burger
King promo
- On-air
sweepstakes
- Packaged
Goods promotions
- Custom
publication
- TV
special "Timmy/ Jimmy Power Hour" cross-over
episode with Jimmy Neutron (May)
|
- Primetime
TV movie "Channel Chasers" (July 24)
- On-air
sweepstakes
- Tune-in
advertising
- All
new consumer products
- Consumer
Products advertising
|
- Primetime
TV musical event "School's Oot" (Fall/TBD)
|
| Nick
Consumer Products Advertising |
1&2Q
‘04
- TV
and print advertising (March-April)
|
3&4Q
‘04
- TV
and print advertising (July-August)
- TV
and print advertising
(October)
|
|
| Activity
Toys |
|
3&4Q
‘04
- Flying
Colors expands activity line with new product formats
including: Fairy Flyer, and mold-a-fairy kit
|
|
| Apparel
and Accessories |
1&2Q
‘04
- Launch
girls apparel exclusively at Kids ‘R Us
- Expand
apparel and accessory program to all tiers of distribution
including mid-tier and mass
|
|
|
| Consumer
Electronics |
1&2Q
‘04
- Video Now Black &
White Personal Video disc SKUs – “Secret Origins of Denzel
Crocker” and ”Engine Blocked/Mighty Mom & Dyno Dad”
|
3&4Q
‘04
- Mousepads from Fellowes
- Personal Digital Assistants
from Columbia
- Color Personal Video
Disc SKUs – “Hard Copy/Parent Hoods” and “Miss Dimmsdale/Mind
Over Magic”
|
|
| Gift
|
1&2Q
‘04
- Enesco
collectibles at Target (waterball, bank, frame)
|
3&4Q
‘04
- Gift line from MZ Berger
(gumball machine, jewelry boxes and clocks)
|
|
| Home
Furnishings |
1&2Q
‘04
- Comprehensive
launch of beach, bath and bedding from Franco MFG.(all
retailers)
|
|
|
| Home
Video |
1&2Q
‘04
- Paramount
“Superhero Spectacle” VHS/DVD; TV and print advertising (February)
- Paramount ”Jimmy Timmy
Power Hour” special VHS/DVD; TV and print advertising (May)
|
3
&4Q ‘04
- Paramount “Channel Chasers”
VHS/DVD; print advertising
(July)
- Paramount Title TBD
(October)
|
|
| Interactive |
|
3&4Q
‘04
- THQ GameCube, X-Box
and Playstation 2
- THQ
GameBoy Advance
|
|
| Packaged
Goods |
1&2Q
‘04
-
Aquafina regional water test, print
advertising
- Kraft
Macaroni & Cheese; TV advertising
-
Kraft Fruit Snacks; TV advertising
-
Kraft CheeseNips
-
Johnson & Johnson Bandages
-
Frankford novelty candy
-
MZ Berger bath line; print advertising
-
Good Humor face pop
|
3&4Q
‘04
-
Puffs Tissue
-
Colgate Oral Care
|
|
| Publishing |
1&2Q
‘04
- New Simon &
Schuster books including Mother’s day tie-in (January)
- TokyoPop
graphic novel (February)
- Giddy-Up
Surprize Ink book & bookmark (February)
- Random
House/Golden Books coloring & activity books (May)
- Walter
Foster How-To-Draw Fairly Odd Parents book
|
3&4Q
‘04
- Scholastic@Home
Book Continuity program re-launch
- New
Simon & Schuster titles including Christmas, Thanksgiving
and Halloween titles
- New
Random House coloring & activity books
- New TokyoPop Graphic Novel
- Fisher-Price “Squawkers”
Power Touch title; TV advertising
- Leapfrog LeapPad
- Chronicle
Nick Book program: New titles include a Nick Cookbook,
Nick Game book and Build Your Own TV Remote Book &
Kit
|
|
| Social
Expression |
1&2Q
‘04
- Expanded
American Greetings social expressions product
|
3&4Q ‘04
- Launch
of American Greetings party program at Mass (TBD)
|
|
| Stationery
and Bags |
1&2Q
‘04
- Global
Design Concepts launches bags at Mass
|
3&4Q ‘04
- Stationery
program launches at Mass (Back-to-School) Global Design
Concepts expand bag offering for (Back-to-School)
|
|
| Toys
and Sporting Goods |
1&2Q
‘04
- Flying Colors
expanded line of toys including magnetic figures, reversing
plush, Flop Swop Fairies (fairy set with swappable
parts), and talking reversing plush; TV
advertising
- Hasbro
board game and puzzles
|
3&4Q
‘04
- Disguise
Halloween costume and accessories (Cosmo,
Wanda & Crimson Chin)
|
|
