All Grown Up Priority Products

. ~~All Grown Up~~DORA THE EXPLORER Priority Products

LOB

3&4Q ‘03

1&2Q ‘04

3&4Q ‘04

Activity Toys

3&4Q ‘03

· ~~Activity-~~Flying Colors “Star Catching” themed activities including Light Up Tracer Desk

1&2Q ‘04

· Flying Colors “Super Silly Fiesta” Notebook 1~~&2Q ‘04~~

· ~~Flying Colors line of Super Silly Activities (TBD)~~

3&4Q ‘04

· Flying Colors Fairytale themed activities including: Jumbo Stamping Adventures, Adventure Maze Stationery Desk

~~3&4Q ‘04~~

~~Launch~~ ~~Activities (Fall)~~

Apparel and Accessories

3&4Q ‘03

· Apparel featuring "Star Catching" theme

· "Backpack" backpack

· Signature "Star Catching" Bag with new "Star Catching" pocket and accessory line

· “Star Catching” themed watches

1&2Q ‘04

· Apparel featuring "Super Silly Fiesta" theme

· Introduce limited Diego product

3&4Q ‘04

· Dora Fairytale themed apparel, sleepwear, and accessories

~~3&4Q ‘04~~

~~Platform/launch apparel and accessories with exclusive retail partner (Fall)~~

Consumer Electronics

3&4Q ‘03

· “Dora the Explorer Wildlife Rescue” cartridge for Leapster handheld ~~ELA~~Electronic Learning Assistance platform Leapfrog

~~3&4Q ‘03~~

· ~~Video Now Personal Video Disc~~

1&2Q ‘04

· 35MM and disposable camera launch (TBD)

3&4Q ‘04

· Karaoke Machine

· Mini Boombox w/Cassette

· Purse Cassette Player

~~3&4Q ‘04~~

· ~~Dora the Explorer Cartridge for E-Clips Interactive Learning System~~

· ~~New consumer electronics from Emerson including karaoke machines and clock radios~~

Gift

~~Home Furnishings~~

3&4Q ‘03

· Gund "Teach Me" finger puppets and zipper pulls (July)

· Gund tween assortment, Diego plush, "Star Catching" adventure set (December)

· Enesco collectibles, frame, ornaments, waterglobe, bank (September)

· Pure and Simple Solutions modular charm bracelets

Launch of Tupperware~~3&4Q ‘03~~

· ~~Gund "Teach Me" finger puppets and zipper pulls (July)~~

· ~~Gund Tween assortment, plush Diego, "Star Catching" adventure set (December)~~

· ~~Enesco collectibles, frame, ornaments, waterglobe, bank (September)~~

· ~~Pure and Simple Solutions modular charm bracelets (TBD)~~

1&2Q ‘04

· Launch Dora storage with Rubbermaid

· Dora “Star Catching” melamine from ZAK

3&4Q ‘04

· Dora Talking Cookie Jar from (Fun-D-Mental)

· Kurt Adler seasonal program

· Gund refresh with Fairytale Dora line

Home Furnishings

~~Home Video~~

3&4Q ‘03

· Franco "Star Catching" flannel bedding

· Delta ready-to-assemble furniture

· Spin Master bean bag, plush and foam furniture

· Brewster wallpaper and wall borders

· Baby Boom home decor

· ~~3&4Q ‘03~~

~~All Grown Up home video and DVD release; print advertising (August)~~

1&2Q ‘04

· Comprehensive beach bath and bedding launch with Franco MFG

· Launch all home “Star Catching” products

~~1&2Q ‘04~~

· ~~Enesco expanded gift items (TBD)~~

~~1&2Q 2004~~

3&4Q ‘04

· Franco refresh with Fairytale Dora bedding program~~3&4Q 2004~~

Home Video

3&4Q ‘03

· Paramount “Rhymes and Riddles” VHS/DVD print advertising (August 26);

· ~~Paramount “Rhymes and Riddles” VHS/DVD (August 26~~)

· Paramount “ Meet Diego” VHS/DVD ~~(October 7)~~; print advertising(October 7)

1&2Q ‘04

· Paramount "Dora's Pirate Adventure" VHS/DVD; ~~(January 27)~~—tT~~elevision~~V and pprint aadvertising (January 27)

· ~~Paramount "Super Silly Fiesta" VHS/DVD (March 30)~~-~~television and print advertising~~Paramount “Dora’s Egg Hunt” VHS/DVD; print advertising (March 2)

· Paramount “Super Silly Fiesta” VHS/DVD (June 1)

3&4Q ‘04

· Paramount “Dora’s ~~Sports~~Christmas” (TBD) VHS/ DVD ~~(June 1)~~(September 28)

· Paramount “Dora’s Fairytale” VHS/DVD; ~~(October 5)~~- tT~~elevision~~V and print advertising (October 5)

Interactive

3&4Q ‘03

· ~~Infogrames CD-ROM~~Atari “Animal Adventures” CD-ROM;; print advertising

· Take 2 Entertainment “Barnyard Buddies” PlayStation 1 game

· NewKidCo “Super Spies” GameBoy Advance

· Leapfrog Dora Leapster game

3&4Q ‘04

· Atari “Dora’s Fairytale Adventure” CD-ROM

· Fisher-Price DVD Interactive game

· Fisher-Price E-Clips game

Packaged Goods

~~3&4Q ‘03~~

· ~~Pull-ups (TBD)~~

1&2Q ‘04

· Bounty Paper Towels

· Puffs Tissues~~1&2Q ‘04~~

· ~~Bounty paper towels and napkins (TBD)~~

3&4Q ‘04

· Bounty Paper Towels

· Puffs Tissues

· Training Pants

· Pasta Soup

Publishing

3&4Q ‘03

· Backlist Simon & Schuster storybook tied to "A Present for SSanta"

· Random House/ Golden Books title tied to "A Present for Santa"

· ~~Simon & Schuster Halloween and Christmas books~~

· ~~Chronicle Nick Jr. series featuring Dora~~

· ~~Random House/ Golden Books coloring & activity books~~

· ~~Fisher-Price Interactive Power Touch storybook "Dora's River Adventure"~~

· ~~Giddy-Up Surprize Ink book~~

· ~~Publications International soundbook and a Storyreader launch title~~

· ~~Walter Foster “How to Draw~~ ~~Dora” book~~

· Simon & Schuster Halloween and Christmas books

· Chronicle Nick Jr. series ~~Random House/ Golden Books coloring & activity books~~

· Fisher-Price Interactive Power Touch storybook "Dora's River Adventure"; TV Aadvertiseding

· Giddy-Up Surprize Ink book

· Publications International soundbook ~~and a Storyreader launch title~~

· Walter Foster “How to Draw Dora”

1&2Q ‘04

· “Super Silly Fiesta" tie-in titles from Random House and Simon & Schuster

· Giddy-Up Surprize Ink book

· New Publications International soundbooks

· New Learning Horizon Educational Wipe-Off Workbooks, Banners and Reward Stickers

· LeapFrog Imagination Desk; TV advertising

· " Let’s Catch Stars” title from Simon & Schuster

· New titles in Chronicle Nick Jr. Program

· "~~Super Silly Fiesta" tie-in titles from Random House and~~ S~~imon & Schuster~~

· ~~Giddy-Up Surprize Ink book~~

· ~~New~~ ~~Publications International Soundbook~~s

· ~~New~~ ~~Learning Horizon Workbooks, Flashcards &Educational~~ ~~Wipe-Off Workbooks, banners and reward stickers~~

· ~~LeapFrog Imagination Desk~~ ~~(TV Adverts~~i~~ed)~~

· ~~Let’s Catch Stars title from S&S~~

~~Dora featured in new titles in Chroncile Nick Jr. Program~~

3&4Q ’04

· Simon & Schuster “Fairy Ttale Adventure” storybook and “Dora’s Favorite Fairy Tale Treasury”

· Tie-in Circus storybook from ~~S&S~~Simon & Schuster

· “Dora Goes to School” storybook from Simon & Schusters

· ~~Dora~~ Fisher-Price Power Touch Reader; (TV Aadvertsiiseding)

· New PIublications InternationalL Ssoundbooks

· New titles in Chronicle Nick Jr. program include a shape-themed $24.95 Bblock Bbox and board book set~~title~~

Social Expression

3&4Q ‘03

· American Greetings holiday seasonal program including greeting cards, gift wrap and "Star Catching" ornaments

1&2Q ‘04

· Launch of second Dora Party program featuring Diego (June)

Stationery and Bags

3&4Q ‘03

· Flying Colors preschool appropriate stationery including jumbo pencils & portfolios

· Global Design Concepts refreshes line with “Dora Star Catching” themed bags including the signature “Backpack” with new star pouch

1&2Q ‘04

· Global Design Concepts refreshes bag line with “Super Silly Fiesta” theme

3&4Q ‘04

· Global Design Concepts refreshes bags with new Fairytale themed line

Toys and Sporting Goods

3&4Q ‘03

· Fisher-Price "Cowgirl Dora"

· Fisher-Price "Magical Friends Singing Dora"; TV advertising

· Mattel Games Electronic Talking Bingo Game; TV advertising

· Disguise “Dora Star Catching” costume

· Sport Fun Gardening Line & Accessories and Jr. Sporting goods including work-out mat

· ~~3&4Q ‘03~~

~~Fisher-Price "Cowgirl Dora"~~

~~Fisher-Price "Magical Friends Singing Dora"; TV advertised~~

~~Mattel Games Electronic Talking Bingo Game; TV advertised~~

~~Disguise Dora Star Catching Costume~~

~~Sport Fun Gardening Line & Accessories and Jr. Sporting goods including work out mat~~

1&2Q ‘04

· Fisher-Price “Buenos Noches Dora”

· Fisher-Price “My Talking Friend Diego”

· Lego Construction Playsets; TV advertising

· ~~1&2Q ‘04~~

· ~~Fisher-Price Electronic Learning Aids and feature items~~

· ~~Lego Construction Playset~~

3&4Q ‘04

· Fisher-Price “Fairytale Dora” ; TV advertising

· Fisher-Price Dora Doll House; TV advertising

· Fisher-Price “Fashion Adventure Dora”

Disguise Fairytale costume and accessories~~3&4Q ‘04~~

· ~~Fisher-Price toys and feature item; TV advertised (Fall)~~

NICK CONSUMER PRODUCTS ADVERTISING

~~3&4Q ‘03~~

~~TV, print, online advertising~~ ~~(October 6-26)~~

1&1&2Q ‘04

· TV, print, online advertising supporting “Super Silly Fiesta” (April/TBD)

· ~~1&2Q ‘04~~

·~~TV, print, online~~ ~~advertising~~ ~~supporting “Super Silly Fiesta” (April/TBD)~~

3&4Q ‘04

· TV, print, online advertising (Fall/TBD)

~~3&4Q ‘04~~

· ~~TV, print, online~~ ~~advertising~~ ~~(Fall/TBD)~~

RETAIL

3&4Q ‘03

· Avon: 1-page layout featuring Dora velour dress (Holiday), 6-page Nick spread featuring Dora and SpongeBob, (Back-to-School) apparel featured in Q3 campaign

· Mervyn's: aDORAble Dora feature area with ongoing promotion Dora Live Tour Sponsorship

· JCPenney: Nick Zone shops (Holiday ’03-04); Dora featured in Holiday Gift Guide

· Borders: Featured section including signage and shelf talkers

· Books A Million: Featured in permanent Nick section of 169 stores

· Kay-Bee Toys: Dedicated Nickelodeon Boutique

· Kmart: Nick feature toy area, 15 ft (Aug – Dec)

· Zany Brainy: Nick or Nick Jr. feature area (pending)(TBD)

· TRU: Featured in annual holiday parade

· Party City: Featured in 8ft. Nick Party Zone section

· Factory Card & Party Outlet: Featured in permanent 8 ft section in 200 stores

· Party City: Dedicated Nickelodeon Feature Space

· Toys ‘R Us: "Star Catching" chain-wide event (Oct 18, 12pm-2pm)
- 689 doors
- store advertising
- prize give-away

· Waldenbooks: Featured in Nick section

· Target: aDORAble apparel & accessories (TBD); “Star Catching” promo (TBD)

· Wal-Mart: Bakery 4-way (TBD)

· Carlton: Dedicated area

· CVS: Multi-property endcap

· Walgreens: (Back-to-School) endcap

· Lowes: paint/home program

· ~~3&4Q ‘03~~

· ~~Avon: 1-page layout featuring Dora Valor dress (Holiday), 6-page Nick spread featuring Dora and SpongeBob SquarePants and Dora (Back-to-School)~~ – ~~apparel featured in Q3 campaign~~

· ~~Mervyn's: aDORAble Dora feature area with ongoing promotion -Dora Live Tour Sponsorship~~

· ~~JCPenney: Dora featured in Nick Zone shops (Holiday ’03-04); Dora featured in Holiday Gift Guide~~

· ~~Borders:~~ ~~featured section including signage and shelf talkers~~

· ~~Kay-Bee Toys: dedicated Nickelodeon Boutique~~

· ~~Kmart: Nick feature toy area, 15 ft (Aug – Dec)~~

· ~~Zany Brainy: Nick or Nick Jr feature area (pending)TBD)~~

· ~~Party City: Dedicated Nickelodeon Feature Space~~

· ~~Toys ‘R Us:~~ "Star Catching" chain-wide event (Oct 18, 12pm-2pm)
- 689 doors
- store advertising
- prize give-away

· ~~Waldenbooks: Featured in Nick section~~

· ~~Target: Adorable apparel & accessories (TBD); Star Catching promo (TBD)~~

· ~~Wal-Mart: Bakery 4-way (TBD)~~

· ~~Carlton: dedicated area~~

· ~~CVS: Multi-property endcap~~

· ~~Walgreens: BTS endcap~~

~~Lowes: paint/home program~~

1&2Q ‘04

· Avon: 1-page layout for each of the following: Dora shirt with hearts (Feb), Dora swim (April), Dora terry wrap (May), Dora knit dress (May)

· Kmart: Merchandise and signage featured on Girls Apparel 4-way in all stores; Nick feature Toy Area 15 ft (Spring)

· JC Penney: Nick Zone shops (Holiday ’03-04)

· Wal-Mart: Dora will be a part of the June Nick Jr. Fiesta in Wal-Mart’s Infant and Toddler Department

· Books A Million: Featured in permanent Nick section of 169 stores

· Factory Card & Party Outlet: Featured in permanent 8 ft section in 200 stores

· Lowes: Nick Paints ~~1&2Q ‘04~~

· ~~Avon: 1-page layout for each of the following- Dora Shirt with Hearts (Feb), Dora Swim (Campaign 8), Dora Terry Wrap (Campaign 9), Dora knit dress (Campaign 9)~~

· ~~Kmart: Dora merchandise and signage featured on Girls Apparel back wall in all stores~~

· ~~JC Penney: Dora featured in Nick Zone shops (Holiday ’03-04)~~

3&4Q ‘04

· Books A Million: Featured in permanent Nick section of 169 stores

· Factory Card & Party Outlet: Featured in permanent 8 ft section in 200 stores

· TRU: Doll Super Saturday chainwide event (pending)

· Avon: Swim promotion featured Nick Jr. Story Reader Books

SUCCESS STORIES

(to be used externally)

Overall:

· Has generated $1 Billion at retail!

Activity:

“”

Apparel & Accessories:

· #1 Top-selling girls preschool character apparel & footwear license out-selling Barbie, Princesses and Pooh

· #1 in sleepwear, accessories backpacks, sunglasses and underwear at major retailers far exceeding plans

Consumer Electronics:

Gift:

· #1 dinnerware at mid-tier retailers, out-selling Disney Princess

· #1 toddler chair at TRU

Home Furnishings:

Dora continues to be a top seller in the bedding category at all retailers

· ~~#1 dinnerware at mid-tier retailers, out-selling Disney Princess and Bob the Builder~~

· ~~Dora beach towels in top 5 selling licensed towels~~

Home Video & Audio:

· #2 best-selling children’s series franchise

· 2.7 MM home videos sold

Interactive:

· ~~February~~ ~~, 2o~~#1 preschool entertainment licensed CD-ROM

Packaged Goods:

· #1 new Pproduct introduction in 2003 for Good Humor face pop

· #1 preschool Johnson & Johnson bandage

Publishing:

· Best- selling children’s licensed book series since its launch Spring 2002

· More than 89~~4.5~~ million Dora books sold since March 2002 including New York NY Times,, USA Today and Publisher’s Weekly ~~and USA Today bestsellers~~

Social Expression:

· #1 preschool party program for American Greetings; performing excellently for all ancillary party partners

· For the first time ever, Barbie was surpassed in the cake decorating category by another girl property…

Stationery & Bags:

· Global Designs Concepts has sold over 1.3 MM “Backpacks” backpacks since its launch in Holiday 2001

· Dora is one of the strongest selling licensed girls backpack properties beating such formidable competition as Strawberry Shortcake, Barbie, Disney Princesses, Bratz, Care Bears and Sanrio

· This year, Global Designs Concepts has been nominated for the LIMA soft goods licensee of the year as well as being named Toys ‘R Us’ vendor of the year

Toys & Sporting Goods:

· “We Did It! Dancing Dora” is one of the best-selling items ever for Fisher-Price

· ~~USA Today named “We Did It! Dancing Dora” one of Holiday 2002 “Season’s Must-give Toys (12/2/02)~~

· “Dora’s Play Park Adventure Game” is Mattel Games’ #1 selling preschool game over $9.99

· Parents and Ser Padres Magazine selected “Cowgirl Dora” as one of the best toys of the year for children ages 1-3.

· ~~“We Did It! Dancing Dora” is one of the best-selling items ever for Fisher-Price~~

· ~~USA Today named “We Did It! Dancing Dora” one of Holiday 2002 “Season’s Must-give Toys (12/2/02)~~

· ~~“We Did It! Dancing Dora” had 80-90% sell-through at major toy retailers Holiday 2002~~

· ~~“Dora’s Play Park Adventure Gam~~e~~” is~~ ~~Mattel Games’ #1 selling preschool game over $9.99~~

AWARDS/NOMINATIONS:

2003

· “Cowgirl Dora” is one of the Best Toys of the Year per Ser Padres Magazine (Oct/Nov issue)

· Mujeres of the Year by Latina Magazine

- 10 Latinas who really shook things up in America over the previous 12 months (Dec/Jan issue)

· Daytime Emmy Award (Nominations)
- “Outstanding Children's Animated Program”
- “Outstanding Achievement in Music Direction and Composition”
- “Outstanding Achievement in Sound Mixing -- Live Action and Animation”

· Parents' Choice Award
- “Dora's Backpack Adventure” home video: Parents’ Choice Approved Award

· Parents’ Choice Award
- Learning Horizons “Picture Words: Things Outside” Lift the Flap Flashcards: Parents’ Choice Approved Award

2002

· Imagen Award
- "Best Children's Programming" (animation)

· Prix Jeunesse Award
- Finalist: award honors quality programming that furthers the physical, mental and social development of young people

· Daytime Emmy Award
- Nominated for 2 Emmys: "~~Oustanding~~Outstanding Children's Animated Program" and "Outstanding Achievement in Music Direction and Composition"

· Alma Award (Nomination)
- "Outstanding Children's Television Programming"

· Family Fun Toy of the Year Award
- Fisher-Price "We Did It! Dancing Dora"
- Mattel's "Dora the Explorer" game Play Park Adventure Game"

· Parents Choice Award
- Great American Puzzle's "Dora the Explorer Stack and Play Blocks"
- Dora the Explorer: Recommended (Summer and Winter)

· Kids First Coalition
- "Wish on a Star," "To the Rescue," and "Swing into Action" Kids First! endorsement

· PlayDate Retailer Survey
- Best Selling Toy Overall: Fisher-Price "We Did It! Dancing Dora"
- Best Selling PC Game: Infogrames Dora the Explorer titles

2001

· Television Critics Association
- "Outstanding Achievement in Children's Programming"

· Parent's Choice Award (Silver Honor):
- Dora the Explorer: “Swing into Action” home video
- Dora the Explorer: “To the Rescue” home video
- Dora the Explorer: “Wish on A Star” home video

· Kids First Award:
- Dora the Explorer: “Swing into Action” home video
- Dora the Explorer: “To the Rescue” home video
- Dora the Explorer: “Wish on A Star” home video

Please note e, all information is subject to change.

Last updated 911/1011/03.