TV events, marketing support and product launches are listed below along with any TV, print or online advertising support. To view our TV advertising, please refer to the Video section of this site.
 

1&2Q ‘04

3&4Q ‘04
1&2Q ‘05
TV Events and Marketing Support

1&2Q ‘04

  • Primetime TV event"Blue Talks in the Legend of the Blue Puppy" (February)
    • Consumer advertising
    • On-air sponsors
    • Online and Magazine support
  • Blue's Clues custom publication (March)
  • New episodes with "Blue's Room" segments air

3&4Q ‘04

  • TV special "Bluestock" (May)
  • TV special full-length "Blue's Room" (August)
    • All new consumer products themed to "Blue's Room"
    • On-air and on-pack sweepstakes
    • CP advertising

 
1&2Q'05
  • 4 new Blue's Room full-length specials
  • Blue's Clues Live Tour themed to Blue's Room

NICK CONSUMER PRODUCTS ADVERTISING

  

3&4Q ‘04

  • TV, and print advertising supporting “Blue's Room” products (August)
  • TV and print supporting "Blue's Room" (October)
 

Activity Toys

1&2Q ‘04

  • Flying Colors “Blue’s Room” Handy Dandy Notebook

3&4Q ‘04

  • Flying Colors new “Blue’s Room” items including Doodle Boards, the Trace & Doodle Box, etc.
  • Flying Colors expands Handy Dandy Notebook offering w/ Handy Dandy Journal (Summer) and a Moona/clock notebook (Fall)
  • Flying Colors new activity category – Plug & Play TV activities
 

Accessories including Pet, Watches and Car

    
 

Apparel and Fashion Accessories

  

3&4Q ‘04

  • “Blue’s Room” themed product plans (TBD)
  • MZ Berger “Blue’s Room” watches available (Back-to-School)
 

Consumer Electronics

    
 

Gift

1&2Q ‘04

  • Munchkin infant care & feeding items

3&4Q ‘04

  • Enesco expanded gift items (TBD)
  • New TY BC Beanie Baby
1&2Q ‘05
  • “Blue’s Room” themed products (clocks, jewelry box, plush)

Home Furnishings

 

1&2Q ‘05
  • “Blue’s Room” limited products with Baby Boom (Cuddle Pillow)

Home Video

1&2Q ‘04

  • "Classic Clues" VHS/DVD title (Two Never before seen Steve episodes); print advertising (January 27)
  • “Blue Talks” VHS/ DVD; print and TV advertising (May 25)

3&4Q ‘04

  •   “Blue’s Room Snacktime Playdate” VHS/ DVD; print advertising (August 10)
  • “Bluestock” VHS/DVD; print advertising (September 28)
  • Blue’s Clues DVD box set; print advertising (August 26) TBD
 

Interactive

  

3&4Q ’04

  • THQ “Blue’s Room” CD-ROM
  • Fisher-Price DVD Interactive game
 

Packaged Goods

1&2Q ‘04

  • Bounty Paper Towels; print advertising (June)

3&4Q ’04

  • Diapers and Wipes; TV advertising (June)
  • Colgate Oral Care
  • Johnson &Johnson Band-Aid "Blue’s Room" refresh
  • Mac 'N Cheese "Blue’s Room" refresh
 

Publishing

1&2Q ‘04

  • New Simon & Schuster books
  • New Random House/Golden Books coloring and activity books
  • New Publications International Soundbooks and Storyreader
  • New Learning Horizons workbooks, banners and reward stickers
  • Nick Jr. book program from Chronicle – new titles include “Let’s Go: A Travel Deck” and “All About Me”

3&4Q ’04

  • Two new Simon & Schuster “Blue Talks” tie-in titles including a soundchip book and board book
  • “Blue’s Nursery Rhyme” board book set from Simon & Schuster
  • New Holiday titles from Simon & Schuster
  • New Random House coloring and activity books
  • New Soundbooks from Publications International
  • New Nick Jr. Chronicle titles include a $24.95 shape themed block box filled with 16 board books
 

Social Expression

  

3&4Q ‘04

  • American Greetings and Kurt Adler “Blue’s Room” holiday ornaments (4Q)
1&2Q ’05
  • Blue’s Room party program (TBD)

Stationery and Bags

  

3&4Q ‘04

  • Global Design Concepts “Blue’s Room” themed backpacks
 

Toys and Sporting Goods

  

3&4Q ‘04

  • Fisher-Price "Blue's Room" line of toys, including feature item, “Sing & Boogie Blue” (item includes exclusive Blue’s Room video) (Fall)
  • Hasbro Game ”Blue’s Room”
  • Playhut “Blue’s Room” Playtents
  • Disguise Costumes and Accessories
 

Last updated 4/5/04.

Please note, all information is subject to change.