All Grown UpBLUE’S CLUES Priority Products

 

LOB

 

3&4Q ‘03

1&2Q ‘04

3&4Q ‘04

Activity Toys

 

3&4Q ‘03

 

·         Flying Colors’ line of Educational/Blue U themed activities including the Handy Dandy Blue U Notebook; (TV advertiseding)

1&2Q ‘04

 

·        Flying Colors “Blue’s Room” Handy Dandy Notebook

·        Flying Colors “Blue’s Room”

            Talking Trace and Doodle

            Box                1&2Q ‘04

             

            Handy Dandy Notebook

3&4Q ‘04

 

·         Flying Colors “Blue’s Room” Handy Dandy Notebook, Talking Trace and Doodle Box to roll out in new refreshed packaging

·         “Blue’s Room” Activities including:  Doodle Board, Handy Dandy Journal Notebook, Imagination Tracer

3&4Q ‘04

 

·            Flying Colors “Blue’s Room” activities (TBD)

3&4Q ‘04

 

Launch Activities (Fall)

Apparel and Accessories

 

3&4Q ‘03

·         Blue U-themed apparel and accessories tied to school event

·         Signature school accessory (TBD)

 

3&4Q ‘04

 

·        “Blue’s Room” themed product plans (TBD)

3&4Q ‘04

 

Platform/launch apparel and accessories with exclusive retail partner (Fall)

Consumer Electronics

 

3&4Q ‘03

 

·            Video Now Personal Video Disc

 

 

3&4Q ‘04

 

·        “Blue’s Room” Alarm Clock Radio  (TBD)

 

·            Blue’s Clues karaoke machine (TBD)

·            Blue’s Clues cartridges for interactive DVD product (TBD)

 

Gift

Home Furnishings

3&4Q ‘03

·         Enesco Ccollectibles- wwaterball themed (bBack-to-sSchool) (September)

·         High-end Blue pPlush (TBD)

·         Colibri Jewelry Boxes (TBD)

·         Pure and Simple Mmodular Ccharms (TBD)

1&2Q ‘04

·         Munchkin infant care & feeding items

·         Enesco expanded gift items (TBD)

3&4Q ‘04

 

·         “Blue’s Room” themed products (clocks, jewelry box, plush)

 

Home Furnishings

Home Video

3&4Q ‘03

·         Dan River "Blue U" bedding

·         Franco flannel bedding

·         Munchkin bottles and sippy cups

·         Brewster wallpaper and wall borders

·         Delta ready-to-assemble furniture

·         Spin Master and Hedstrom bean bag, plush, and foam furniture

·            3&4Q ‘03

All Grown Up home video and DVD release; print advertising (August)

1&2Q 2004

 

3&4Q ‘04

 

·         “Blue’s Room” limited products with Baby Boom(Cuddle Pillow)3&4Q 2004

Home Video

 

3&4Q ‘03

·         "Blue Takes You to  School" VHS/DVD; print advertising (August 26)

·         "Blue's First Holiday" VHS/DVD; print advertising (September 30)

3&4Q ‘03

·            "Blue Takes You to  School" VHS/DVD;  print advertising (August 26)

·            "Blue's First Holiday" VHS/DVD; print advertising (September 30)

 

1&2Q ‘04

·         "Classic Clues" VHS/DVD title (Two Never before seen Steve episodes); print advertising (January 27)

·         “Blue Talks” VHS/ DVD; print advertising (May 25)

1&2Q ‘04

·            "Classic Clues" title VHS/DVD (January 27)  (Never before seen Steve episodes)

·            “Blue Talks” VHS/ DVD (May 25) – print advertising

 

3&4Q ‘04

·        “Blue’s Room” title; print advertising (August 24)

·        “Bluestock” VHS/DVD (September/October)

3&4Q ‘04

·             

·            Blue’s Room title (August)- print advertising

·            “Bluestock” VHS/DVD (September)

 

Interactive

 

3&4Q ‘03

 

·         Infogrames “Blue Takes You to School” CD-ROM; print advertising (August)

 

3&4Q ’04

 

·         THQ “Blue’s Room” CD-ROM

·         Fisher-Price DVD Interactive game

Packaged Goods

 

 

1&2Q ‘04

·         Bounty Paper Towels

·            Diapers and Wipes1&2Q ‘04

·         Bounty paper towels and napkins

3&4Q ’04

 

·         Bounty Paper Towels

·         Diapers and Wipes

·         Colgate Oral Care

Publishing

 

3&4Q ‘03

 

·         Simon & Schuster tie-in to "Blue Takes You to School" -and "Blue's First 100 Days of School" hardcover storybook and  8x8 picture book

·         Random House/ Golden Book school "Blue Takes You to School" themed title tie-in cColoring and aActivity book

·         Sweepstakes Participation: Simon & Schuster, Learning Horizons, Random House/Golden Books

·         Simon & Schuster storybook tied to "Blue's Holiday"

·         Random House/ Golden cColoring & aActivity books

·         Chronicle Nick Jr. trade program including Blue

·         Giddy-Up bookmark, “Surprisze Ink” books and Color N’ Carry

·         Fisher-P Price launch Blue Power Touch reader; TV Aadvertiseding

Publications International Storyreader launch

1&2Q ‘04

 

·         New Simon & Schuster books

·         New Random House/Golden Books coloring and activity books

·         New Publications International Ssoundbooks &and Storyreader launch

·            Giddy-Up titles

·         New Learning Horizons workbooks, banners and reward stickers

·         Blue is part of the Nick Jr. book program from Chronicle – new titles include “Let’s Go: A Travel Deck” and “All About Me”

 

3&4Q ’04

 

·          2Two new Simon & Schuster “Blue Talks” tie-in titles including a soundchip  book and board book

·         “Blue’s Nursery Rhyme” board book set from S&SSimon & Schuster

·         New Holiday titles from S&SSimon & Schuster

·         New Random House C&Aoloring and Activity books

·         New Soundbooks from PILPublications International

·         New Nick Jr. Chroniclile titles include a $24.95 shape themed Bblock Bbox filled with 16 board books

Social Expression

 

3&4Q ‘03

 

·        American Greetings holiday product including gift wrap, cards, and ornaments

 

3&4Q ‘04

 

·         American Greetings and Kurt Adler “Blue’s Room” holiday ornaments

Stationery and Bags

3&4Q ‘03

 

·         Flying Colors launches preschool appropriate Blue U school supplies including portfolios &and Jjumbo writing pencils

1&2Q ‘04

 

·         Global Design Concepts re-launches backpack program themed to “Blue’s Room”

·         Flying Colors “Blue’s Room” stationery (TBD)

 

3&4Q ‘04

 

 

·         Backpacks and Stationery relaunch “Blue’s Room” themed

 

Toys and Sporting Goods

 

3&4Q ‘03

·         Hasbro Blue’s Clues Memory Game

·         Disguise Deluxe Blue Costume

3&4Q ‘03

Hasbro Blues Clues Memory

Disguise Deluxe Blue Costume

 

3&4Q ‘04

 

·         Fisher-Price "Blue's Room" line of toys, including feature items; TV advertising (Fall)

·         Hasbro Game ”Blue’s Room”

·         Playhut “Blue’s Room” Playtent

Disguise Costumes and Accessories3&4Q ‘04

 

·            Fisher-Price "Blue's Room" line of toys, including feature items; TV Advertising (Fall)

·            Hasbro Game ”Blue’s Room”

·            Playhut “Blue’s Room” Playtent

·         Disguise Costumes and Accessories

NICK CONSUMER PRODUCTS ADVERTISING

3&4Q ‘03

Nick Consumer Products promotional overlay for "Blue Takes You to School" (August)

Nick Consumer Products TV, print and online advertising (August 18-September 7)  

 

3&4Q ‘04

·         Nick Consumer Products TV, print and online advertising supporting “Blue's Room” products (August)

 

RETAIL

 

3&4Q ‘03

·         Borders: Feature in Amphitheater section
- Nick Days                                        - 45 Store Openings
- Summer Reading Club

·         JCPenney:  Blue’s Clues featured in Nick Zone Shops (Holiday ’03-‘04)

·         Kay-Bee Toys: Dedicated Nickelodeon Boutique

·         Kmart: Nick feature Toy Area (15 ft August – December)

·         Lowe's: Nick Paints program

·         Party City: Dedicated Nickelodeon feature space

·         Wal-Mart: Cross-merchandising opportunity with toddler apparel, book, vision centers, bakery (TBD)

·         Tween Apparel Initiative: Nick to work with key trend tween retailers and catalogues to encourage placement of iconic Blue U items (TBD)

·         Carlton Card Shops: 16ft. dedicated Nick signage and window signage at over 400 Carlton stores

·         Books A Million: 12ft dedicated Nick section with signage at 160 stores

·         Factory Card & Party Outlets: 8ft Nick dedicated section in 200 stores

 

3&4Q ‘03

·            Borders: Feature in Amphitheater section
- Nick Days – 45 Store Openings
- Summer Reading Club

·            JCPenney:  Blue’s Clues featured in Nick Zone Shops (Holiday ’03-‘04)

·            Kay-Bee Toys: dedicated Nickelodeon Boutique

·            Kmart: Nick Feature Toy Area (15 ft August – December)

·            Lowe's: Nick Paints program

·            Party City: Dedicated Nickelodeon feature space

·            Wal-Mart: Cross-merchandising opportunity with toddler apparel, book, vision centers, bakery (TBD)

·            Tween Apparel Initiative: Nick to work with Key trend tween retailers and catalogues to encourage placement of iconic Blue U items (TBD)

·            Carlton Card Shops: featured in 16ft. dedicated Nick signage. Blue also featured in window signage at over 400 Carlton stores

·            Books A Million: Blue will be a featured property in 12ft dedicated Nick section with signage at 160 BAM stores

 

1&2Q ’04

 

·        JC Penney:  Blue’s Clues featured in Nick Zone Shops (Holiday ’03-’04)

·        Wal-Mart:  Blue’s Clues will be a part of the June Nick Jr. Fiesta in Wal-Mart’s Infant and Toddler Department

·        Books A Million: 12ft dedicated Nick section with signage at 160 stores

·        Factory Card & Party Outlets: 8ft Nick dedicated section in 200 stores

·        Kmart:  Nick feature Toy Area 15 feet (Spring)

·        Lowe's: Nick Paints program

 

1&2Q ’04

 

·            JC Penney:  Blue’s Clues featured in Nick Zone Shops (Holiday ’03-’04)

 

3&4Q ‘04

·         Books A Million: 12ft dedicated Nick section with signage at 160 stores

·         Factory Card & Party Outlets: 8ft Nick dedicated section in 200 stores

·         JC Penney:  Blue’s Clues featured in Nick Zone Shops (Holiday ’03-’04)

·         Kmart:  Nick Feature Toy Area 15 feet (Spring)

·         Lowe's: Nick Paints program

 

SUCCESS STORIES

(to be used externally)

 

Overall:

·         Has generated more than $2.7 BILLION at retail since 1998!

 

Activity:

·         Over 20 MM “Handy Dandy Notebooks” sold since its launch in June of 1998

 

Apparel & Accessories:

·         Blue’s Clues “Steve Shirt” has sold nearly 1 MM units

·         The “Joe Shirt” is a top-selling item at major retailers

 

·            Blue’s Clues “Steve Shirt” has sold nearly 1 MM units

·            The “Joe Shirt” is a top-selling item at major retailers

 

Consumer Electronics:

 

Gift:

 

Home Furnishings:

 

Home Video:

·         More than 17 MM home videos sold

·         “Blue’s Clues ABC’s and 123’s” has sold in over 3 MM units to date

·         Every Blue's Clues video debuted in the top 5 on the Children's Top 100 Videos Chart

·         Ten Blue's Clues video titles have broken the million-unit mark

 

Interactive:

·         #2 preschool entertainment licensed CD-ROM brand

·         “Blue's Clues Preschool” has been in NPD's Top 10 educational video game chart every week since launch (NPD: 2/23/03)

·         More than 2.8 MM CD-ROM’s sold

 

Packaged Goods:

·         Kraft Confections Blue’s Clues Fruit Snacks have remained in the Top 5 licensed fruit snacks since their launch in 1999  

·         Johnson & Johnson Blue's Clues Band-AIDaids are the #4 licensed bandage

 

Publishing:

·         Approx.imately 35 0 MM books sold to date including numerous New York Times, Publisher’s Weekly and USA Today bestsellers

 

 

Social Expression:

 

Stationery & Bags:

 

Toys & Sporting Goods:

 

 

AWARDS/NOMINATIONS:

 

2003

·         Daytime Emmy Award Nominations
- “Outstanding Preschool Children’s Series”
- “Outstanding Directing In A Children's Series”
- “Outstanding Writing In A Children's Series”

·         Parents’ Choice Award
- Learning Horizons “First Words: In My House” Lift the Flap Flashcards: Parents’ Choice Approved Award 

 

 

2002

·         Peabody Award
- Recognizes distinguished achievement and public service by a media organization

·         Daytime Emmy Award
- Nominated for 3 Emmys: "Outstanding Preschool Children's Series," "Outstanding Writing in a Children's Series" and "Outstanding Direction in a Children's Series"

·         Prix Jeunesse Award
- Finalist: honors quality programming that furthers the physical, mental and social development of young people

·         Oppenheim Toy Portfolio Platinum Award (hHighest Oppenheim hHonor!)
- Fisher-Price "Big Hugs Blue"

·         Best New Baby Product -- National Association of Chain Drug Stores
- PTS Labs Pediatric Electrolytes

·         Parents Choice Award
- Blue's Clues -- Recommended (Summer and Winter)

2001

·            Parenting Magazine "Software Magic Award"
- "Blue's Reading Time Activities" -- awards seek to recognize those titles that deliver on both entertainment and learning "in a blaze of brilliant sights and exuberant sounds"

·          

·         GLAD (Greater Los Angeles Council on Deafness) Award
- Deaf Awareness in the Media Award

·         Television Critics Association Awards
- Outstanding Achievement in Children's Programming -- Nomination

·         Parents' Choice Awards
- “Blue's Big Musical Movie” -- (Home Video) Recommended Award

·         KIDS FIRST! Coalition of Quality Children's Media Award
- “Blue's Big Musical Movie” -- Best Children's Film, Video or DVD of the Year (Kids 2-6)

2000

·         Prix Jeunesse Award
- Blue's Clues "Art Appreciation" -- Most Outstanding Non-Fiction Children's Television Program (up to 6-years-old)

·         Daytime Emmy Award (Nominations)
- “Outstanding Preschool Children's Series”
- “Outstanding Writing in a Children's Series”
- “Outstanding Directing in a Children's Series”
- “Outstanding Performer in a Children's Series” (Steve Burns)

·         Parents' Choice Awards
- Blue's Clues (Series, ages 2-5) -- Recommended
- "Treasure Hunt" (Home Video) -- Silver
- "ABC's and 123's" (Home Video) -- Silver
- "Goodnight Blue" (Home Video) -- Recommended
- "Stop, Look and Listen" (Home Video) -- Recommended
- "Blue's Safari" (Home Video) -- Recommended
- "Magenta Comes Over" (Home Video) -- Recommended
- "Blue's Discoveries" (Home Video) -- Recommended
- "Blue's Big Pajama Party" (Home Video) -- Recommended

·         Annecy Animation Festival
- Best Television Series -- Nomination

·         Education Software Review Awards (EDDIES)
- "Blue's 123 Time Activities for Early Elementary Math" (CD-ROM)
- "Blue's Reading Time Activities for Early Learning Language Arts" (CD-ROM)

·         Best Children's Educational Software Awards (BESSIES)
- "Blue's Reading Time Activities for Early Learning Language Arts" (CD-ROM)

·         Oppenheim Toy Portfolio Gold Award
- "Blue's Bubble Face & No-spill Mini Tumblers" by Little Kids, Inc.

·         The National Parenting Center Seal of Approval
- "Blue's Clues Bubble Blowers" by Little Kids, Inc.

·         BDA Award
- Blue's Clues Style Guide, Print/Bound Piece -- Gold

1999

·         Parents' Choice Awards
- "ABC's and 123's" (Home Video)
- "Blue's Big Treasure Hunt" (Home Video)
- "Blue's ABC Time Activities" (CD-ROM) -- Gold
- "Blue's 123 Time Activities" (CD-ROM) -- Gold

·         Daytime Emmy Award (Nominations)
- “Outstanding Preschool Children's Series”
- “Outstanding Writing in a Children's Series”
- “Outstanding Directing in a Children's Series”

·         Television and Critics Association (TCA) Award
- Outstanding Achievement in Children's Programming

·         Earnie Award (highest award in apparel industry)
- Best Entertainment/Character License

·         Sears Innovation Award
- Recognizes creativity in product design and marketing

·         Family Fun Award
- "Singing Steve and Blue" from Eden

·         Best Children's Educational Software Awards (BESSIES)
- "Blue's 123 Time Activities for Early Elementary Math" (CD-ROM)

·         LIMA Awards
- Licensee of the Year, SoftgoodsSoft goods (Kids Headquarters)
- Retail Outlet (Blue's Clues and Pokemon - Sears)

·         Blue's Clues -- #4 Children's Artist of the Year Billboard
- Nickelodeon Video was named the #2 kid's video label

1998

·         Parents' Choice Award
- "Story Time" (Home Video) -- Recommended
- "Arts and Crafts" (Home Video) -- Recommended
- "Blue's ABC Time Activities" (CD-ROM) -- Gold
- "Blue's Birthday Adventure" (CD-ROM) -- Silver

·         Prix Jeunesse Award
- Non-Fiction (up to 6-years-old) -- Honorable Mention

·         Television and Critics Association (TCA) Award
- Outstanding Achievement in Children's Programming

·         Daytime Emmy Award (Nominations)
- “Outstanding Preschool Children's Series”
- “Outstanding Writing in a Children's Series”
- “Outstanding Directing in a Children's Series”

1997

·         Parents Choice Award
- Gold Award

·         Promax Award
- Blue's Clues Launch -- Silver

·         CTAM Award
- Blue's Clues Media Kit -- Silver

·         Daytime Emmy Award (Nominations)
- “Outstanding Preschool Children's Series”

 

 

 

 

 

Please note, all information is subject to change.

Last updated 911/1011/03.