|
|
3&4Q
‘03 |
1&2Q
‘04 |
3&4Q ‘04 |
| Nick
Consumer Products Advertising |
|
|
3&4Q
‘04
- Nick
Consumer Products TV, print
and online advertising supporting “Blue's Room” products (August)
|
| Activity
Toys |
3&4Q
‘03
- Flying
Colors line of Educational/Blue U themed activities including
the Handy Dandy Blue U Notebook; TV
advertising
|
1&2Q
‘04
- Flying
Colors “Blue’s Room” Handy Dandy Notebook
- Flying
Colors “Blue’s Room” Talking Trace and Doodle Box
|
3&4Q ‘04
- Flying
Colors “Blue’s Room” Handy Dandy Notebook, Talking Trace
and Doodle Box to roll out in new refreshed packaging
- “Blue’s
Room” Activities including: Doodle Board, Handy Dandy Journal
Notebook, Imagination Tracer
|
| Apparel
and Accessories |
3&4Q
‘03
- Blue
U-themed apparel and accessories tied to school event
- Signature school accessory
(TBD)
|
|
3&4Q
‘04
- “Blue’s
Room” themed product plans (TBD)
|
| Consumer
Electronics |
|
|
3&4Q
‘04
- “Blue’s
Room” Alarm Clock Radio (TBD)
|
| Gift
|
3&4Q
‘03
- Enesco
collectibles waterball themed (Back-to-School) (September)
- High-end
Blue Plush (TBD)
- Colibri
Jewelry Boxes (TBD)
-
Pure and Simple modular charms (TBD)
|
1&2Q
‘04
-
Munchkin infant care & feeding items
- Enesco
expanded gift items (TBD)
|
3&4Q
‘04
- “Blue’s Room” themed
products (clocks, jewelry box, plush)
|
| Home
Furnishings |
3&4Q
‘03
- Dan
River "Blue U" bedding
-
Franco flannel bedding
- Munchkin
bottles and sippy cups
- Brewster
wallpaper and wall borders
- Delta
ready-to-assemble furniture
- Spin
Master and Hedstrom bean bag, plush, and foam furniture
|
|
3&4Q
‘04
- “Blue’s
Room” limited products with Baby Boom(Cuddle Pillow)
|
| Home
Video |
3&4Q
‘03
- "Blue
Takes You to School" VHS/DVD; print advertising (August 26)
-
"Blue's First Holiday" VHS/DVD; print advertising (September 30)
|
1&2Q
‘04
-
"Classic Clues" VHS/DVD title (Two Never before
seen Steve episodes); print advertising (January
27)
-
“Blue Talks” VHS/ DVD; print advertising (May 25)
|
3&4Q
‘04
-
“Blue’s Room” title; print advertising
(August 24)
- “Bluestock”
VHS/DVD (September/October)
|
| Interactive |
3&4Q
‘03
- Infogrames
“Blue Takes You to School” CD-ROM; print
advertising (August)
|
|
3&4Q
’04
- THQ
“Blue’s Room” CD-ROM
- Fisher-Price DVD
Interactive game
|
| Packaged
Goods |
|
1&2Q
‘04
- Bounty
Paper Towels
- Diapers
and Wipes
|
3&4Q
’04
- Bounty
Paper Towels
- Diapers
and Wipes
- Colgate
Oral Care
|
| Publishing |
3&4Q
‘03
- Simon
& Schuster tie-in to "Blue Takes You to School"
and "Blue's First 100 Days of School" hardcover
storybook and 8x8 picture book
-
Random House/Golden Book school "Blue Takes You to
School" themed title tie-in Coloring and Activity book
- Sweepstakes
Participation: Simon & Schuster, Learning Horizons,
Random House/Golden Books
-
Simon & Schuster storybook tied to "Blue's Holiday"
- Random
House/Golden Coloring & Activity books
-
Chronicle Nick Jr. trade program
- Giddy-Up
bookmark, Surprize Ink books and
Color N’ Carry
- Fisher-Price
launch Blue Power Touch reader; TV advertising
|
1&2Q
‘04
- New
Simon & Schuster books
- New
Random House/Golden Books coloring and activity books
- New
Publications International Soundbooks and Storyreader launch
-
New Learning Horizons workbooks, banners and reward stickers
- Nick
Jr. book program from Chronicle – new titles include “Let’s
Go: A Travel Deck” and “All About Me”
|
3&4Q
’04
- Two
new Simon & Schuster “Blue Talks” tie-in titles including
a soundchip book and board book
- “Blue’s Nursery Rhyme”
board book set from Simon & Schuster
-
New Holiday titles from Simon & Schuster
- New
Random House Coloring and Activity books
- New Soundbooks
from Publications International
- New Nick Jr. Chronicle
titles include a $24.95 shape themed block box filled with
16 board books
|
| Social
Expression |
3&4Q
‘03
- American
Greetings holiday product including gift wrap, cards, and
ornaments
|
|
3&4Q
‘04
- American
Greetings and Kurt Adler “Blue’s Room” holiday ornaments
|
| Stationery
and Bags |
3&4Q
‘03
- Flying
Colors launches preschool appropriate Blue U school supplies
including portfolios and jumbo writing pencils
|
1&2Q
‘04
- Global
Design Concepts re-launches backpack program themed to “Blue’s
Room”
- Flying Colors
“Blue’s Room” stationery (TBD)
|
3&4Q
‘04
- Backpacks
and Stationery relaunch “Blue’s
Room” themed
|
| Toys
and Sporting Goods |
3&4Q
‘03
- Hasbro
Blue’s Clues Memory Game
- Disguise Deluxe Blue Costume
|
|
3&4Q
‘04
- Fisher-Price
"Blue's Room" line of toys, including feature
items; TV advertising (Fall)
-
Hasbro Game ”Blue’s Room”
- Playhut
“Blue’s Room” Playtent
- Disguise Costumes
and Accessories
|
