Product launches are listed below along with any TV, print or online advertising support. To view our TV advertising, please refer to the Video section of this site.
| 3&4Q ‘03 | 1&2Q ‘04 | 3&4Q ‘04
Nick Consumer Products Advertising |  |  | 3&4Q ‘04 Nick Consumer Products TV, print and online advertising supporting “Blue's Room” products (August)
Activity Toys | 3&4Q ‘03 Flying Colors line of Educational/Blue U themed activities including the Handy Dandy Blue U Notebook; TV advertising | 1&2Q ‘04 Flying Colors “Blue’s Room” Handy Dandy Notebook Flying Colors “Blue’s Room” Talking Trace and Doodle Box | 3&4Q ‘04 Flying Colors “Blue’s Room” Handy Dandy Notebook, Talking Trace and Doodle Box to roll out in new refreshed packaging “Blue’s Room” Activities including: Doodle Board, Handy Dandy Journal Notebook, Imagination Tracer
Apparel and Accessories | 3&4Q ‘03 Blue U-themed apparel and accessories tied to school event Signature school accessory (TBD) |  | 3&4Q ‘04 “Blue’s Room” themed product plans (TBD)
Consumer Electronics |  |  | 3&4Q ‘04 “Blue’s Room” Alarm Clock Radio (TBD)
Gift | 3&4Q ‘03 Enesco collectibles waterball themed (Back-to-School) (September) High-end Blue Plush (TBD) Colibri Jewelry Boxes (TBD) Pure and Simple modular charms (TBD) | 1&2Q ‘04 Munchkin infant care & feeding items Enesco expanded gift items (TBD) | 3&4Q ‘04 “Blue’s Room” themed products (clocks, jewelry box, plush)
Home Furnishings | 3&4Q ‘03 Dan River "Blue U" bedding Franco flannel bedding Munchkin bottles and sippy cups Brewster wallpaper and wall borders Delta ready-to-assemble furniture Spin Master and Hedstrom bean bag, plush, and foam furniture |  | 3&4Q ‘04 “Blue’s Room” limited products with Baby Boom(Cuddle Pillow)
Home Video | 3&4Q ‘03 "Blue Takes You to School" VHS/DVD; print advertising (August 26) "Blue's First Holiday" VHS/DVD; print advertising (September 30) | 1&2Q ‘04 "Classic Clues" VHS/DVD title (Two Never before seen Steve episodes); print advertising (January 27) “Blue Talks” VHS/ DVD; print advertising (May 25) | 3&4Q ‘04 “Blue’s Room” title; print advertising (August 24) “Bluestock” VHS/DVD (September/October)
Interactive | 3&4Q ‘03 Infogrames “Blue Takes You to School” CD-ROM; print advertising (August) |  | 3&4Q ’04 THQ “Blue’s Room” CD-ROM Fisher-Price DVD Interactive game
Packaged Goods |  | 1&2Q ‘04 Bounty Paper Towels Diapers and Wipes | 3&4Q ’04 Bounty Paper Towels Diapers and Wipes Colgate Oral Care
Publishing | 3&4Q ‘03 Simon & Schuster tie-in to "Blue Takes You to School" and "Blue's First 100 Days of School" hardcover storybook and 8x8 picture book Random House/Golden Book school "Blue Takes You to School" themed title tie-in Coloring and Activity book Sweepstakes Participation: Simon & Schuster, Learning Horizons, Random House/Golden Books Simon & Schuster storybook tied to "Blue's Holiday" Random House/Golden Coloring & Activity books Chronicle Nick Jr. trade program Giddy-Up bookmark, Surprize Ink books and Color N’ Carry Fisher-Price launch Blue Power Touch reader; TV advertising | 1&2Q ‘04 New Simon & Schuster books New Random House/Golden Books coloring and activity books New Publications International Soundbooks and Storyreader launch New Learning Horizons workbooks, banners and reward stickers Nick Jr. book program from Chronicle – new titles include “Let’s Go: A Travel Deck” and “All About Me” | 3&4Q ’04 Two new Simon & Schuster “Blue Talks” tie-in titles including a soundchip book and board book “Blue’s Nursery Rhyme” board book set from Simon & Schuster New Holiday titles from Simon & Schuster New Random House Coloring and Activity books New Soundbooks from Publications International New Nick Jr. Chronicle titles include a $24.95 shape themed block box filled with 16 board books
Social Expression | 3&4Q ‘03 American Greetings holiday product including gift wrap, cards, and ornaments |  | 3&4Q ‘04 American Greetings and Kurt Adler “Blue’s Room” holiday ornaments
Stationery and Bags | 3&4Q ‘03 Flying Colors launches preschool appropriate Blue U school supplies including portfolios and jumbo writing pencils | 1&2Q ‘04 Global Design Concepts re-launches backpack program themed to “Blue’s Room” Flying Colors “Blue’s Room” stationery (TBD) | 3&4Q ‘04 Backpacks and Stationery relaunch “Blue’s Room” themed
Toys and Sporting Goods | 3&4Q ‘03 Hasbro Blue’s Clues Memory Game Disguise Deluxe Blue Costume |  | 3&4Q ‘04 Fisher-Price "Blue's Room" line of toys, including feature items; TV advertising (Fall) Hasbro Game ”Blue’s Room” Playhut “Blue’s Room” Playtent Disguise Costumes and Accessories
Last updated 11/21/03. Please note, all information subject to change.