Overview Growing Up Changes Everything… The most familiar babies on TV are now pre-teens… “All Grown Up” is about a tight knit band of friends (between ages 8 and 13) who face the same issues kids their age face every day: dealing with parents, peer pressure, seeking independence, grappling with identity, climbing the social ladder, and surviving Jr. High School.
Positioning Aspirational girl-targeted consumer products with a fashion apparel and accessories line based on characters kids have known and loved for years Toy line based on small dolls/fashion/role play Key point of difference: story-based/ strong emotional connection to characters
Key Merchandisable Elements Features characters kids already have a connection with in a brand new way Aspirational tween fashions
CP Target Girls 3-8
Show Facts Show launch: November 2003 Total episodes: 60 episodes picked up 12 new episodes air in 2006 Strip date: April 2005 TV schedule: Airs 7x a week: Airs 5x a week: Mon – Fri @ 4:30pm
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