Overview Holly Hobbie & Friends features Holly Hobbie, the great-granddaughter of the beloved bonneted girl. •Inspired by the values, warmth and simplicity of the original Holly Hobbie, Holly Hobbie & Friends is a new entertainment and merchandising property brought to life for today's young girls by American Greetings and Nickelodeon. This property is fun for girls and mom-approved. Holly Hobbie & Friends combines hip and contemporary girl characters with universal themes of love, friends, family, and home. Holly Hobbie & Friends will launch in Spring 2006 with a DVD as well as a TV special on Nickelodeon. A second DVD will follow in Fall 2006.
Positioning •Holly Hobbie & Friends is a contemporary evolution of the classic brand that celebrates the key milestones and experiences in a young girl’s world. • Holly Hobbie & Friends will reflect themes that are important and relevant to today’s girl - themes like friendship, dreams, music, and aspirations. Holly Hobbie is a girl’s best friend, someone who you want to share your favorite times with. As opposed to Holly’s competitive set, Holly Hobbie conveys wholesome, positive and kid-relevant themes.
Merchandisable Elements Fun, humorous images of Holly Hobbie Supporting characters – best friends Amy and Carrie, parents, siblings, extended family, and animals Town of Clover Aunt Jessie’s Café Key Phrases: ‘It’s a girl thing!’, ‘I’ve got an idea…’, ‘Sweet’, ‘Dream BIG!’, ‘Just doin’ my thing!’
CP Target Primary : Girls 4-9 Secondary: Moms and Grandmothers Holly Hobbie products will resonate best with 25-44 year old women who remember the Holly Hobbie brand from their own childhood. Moms and gift-givers will introduce the brand to their children.
Please note: The material on this site is confidential; no portion hereof may be disseminated or shared in any way to any other third party without the express prior written approval of Nickelodeon Consumer Products.