SpongeBob SquarePants Priority Products

LOB | 3&4Q 03 | 1&2Q 04 | 3&4Q 04
Nick Consumer Products Advertising | 3&4Q 03 | 1&2Q 04 · TV, print, online (March) | 3&4Q 04 · TV, print, online (Summer/ Fall)
Activity | 3&4Q 03 · Expand on the success of Switch em Up SpongeBob by adding a Patrick version to the assortment · Introduce at Holiday Wall-Mounted Swap n Bob SpongeBob; TV advertising | 1&2Q 04 · Flying Colors adds Patrick into the Switch em Up assortment, expanding on the success of this item | 3&4Q 04 · Expand activity line with new skus including: latch hook kits, make your own serenity garden, and sand art
Apparel and Accessories | 3&4Q 03 · "Beyond Bikini Bottom" Part 2 to include new themes, props and sayings · Expand collegiate co-branded T-shirt program at college bookstores and mass retailers · Develop parody adult T-shirt line for 4Q intro · Expand club shirt program for kids and men for all key retailers; TV advertising | 1&2Q 04 · Expand Patrick T-shirt line | 3&4Q 04 · Develop movie-star themed apparel for kids and adults · Develop movie specific product pending retailer demand/exclusive · Introduction of SpongeBob Yellow Label as a department store exclusive
Consumer Electronics | 3&4Q 03 · Polyconcept SpongeBob Treasure Chest Clock Radio, Telephone Talker, Flip Phone and Shower Radio · Gemini SpongeBob sculpted control pad for Playstation 2 · Gemini Universal remote controls · Emerson SpongeBob 13 TV, portable CD boombox and Personal CD player · Video Now Personal Video Discs: TV and print advertising | 1&2Q 04 · Introduce line of cameras including 35MM and disposable | 3&4Q 04 · Launch new line of karaoke machines from Emerson; TV advertising · Expanded designs for consumer electronics including DVD player, TV/DVD combo, personal CD player, and CD boombox
Gift | 3&4Q 03 · Enesco collectibles waterball, · bank, ornaments (September) · Segan animation cells (September) · Talking Cookie Jar (Fun-D-Mental) · Launch of Checks from Checks in the Mail | 1&2Q 04 · Collectible Maquettes from Acme Animation · Rubbermaid products · Coolers from Haddad Accessories | 3&4Q 04 · Specialty plush(TBD) · Kurt Adler Holiday table top items · Full line of gift items from MZ Berger Including men cufflinks, and gumball machines · Talking Patrick Cookie Jar (Fun-D-mental) · Tupperware items
Home Furnishings | 3&4Q 03 · Delta ready-to-assemble furniture (July) · Brewster wallpaper and wall borders (August) · Rubbermaid Blue Ice (August) · Acme kitchen utensils · Franco kitchen ware (April) · Worlds Apart inflatable beds · Lowes paint line · Brewster wallpaper and borders | 1&2Q 04 · Dorm room at Bed Bath and Beyond from Franco MFG. · Expanded kitchen assortment to include chair pads, welcome mat from Franco MFG · Launch Patio sets from Kids Only | 3&4Q 04 · Refresh bedding program with new environments (October) · Refresh throw program
Home Video | 3&4Q 03 · Paramount "The Sponge Who Could Fly" and "Anchors Away" VHS and "Lost at Sea" DVD (March) · Paramount "Laugh-Your Pants Off" and "Sponge-a -Rama" VHS and "Tide and Seek" DVD; TV and print advertising (July) · Paramount Christmas VHS (1) and DVD (1); TV and print advertising (September) · Paramount Season 1 Box Set DVD; TV and print advertising (November) | 1&2Q 04 · Paramount SpongeBob Goes Prehistoric VHS and DVD (March); print advertising | 3&4Q 04 · Paramount Sponge Guard on Duty VHS and DVD; print advertising (June) · Paramount Season 2 Box set DVD; print advertising (March) · Paramount title TBD VHS/DVD (August) · Paramount Season 3 box set DVD; print advertising (October)
Interactive | 3&4Q 03 · THQ CD-ROM; print and online advertising (October) · THQ SpongeBob Mechanical Mischief Playstation 2, GameCube, and X-Box; TV and print advertising · THQ SpongeBob Mechanical Mischief GameBoy Advance, CD-ROM; print advertising · Leapfrog SpongeBob Leapster · Jakks SpongeBob TV Games | 1&2Q 04 · Riverdeep SpongeBob Typing CD-ROM (June 04) | 3&4Q 04 · Fisher-Price E-clips game · Fisher-Price DVD Interactive Game · THQ SpongeBob Movie game: X-Box, Playstation 2, GameCube · THQ SpongeBob Movie game: CD-ROM and GameBoy Advance
Packaged Goods | 3&4Q 03 · Johnson & Johnson Power Tooth Brushes · Thermometers (July/August) · East Side Entrees: Shelf Stabilized milk and milkshakes for school lunch programs (Jimmy Neutron, The Wild Thornberrys, Rocket Power) | 1&2Q 04 · Kraft Fruit Snacks · Colgate Oral Care · Puffs Tissues | 3&4Q 04
Publishing | 3&4Q 03 · Random House/Golden Books coloring and activity titles · Simon & Schuster ship new storybooks and novelty books, including a tie-in to Christmas special and Halloween · Publications International storyreader launch title · Giddy-Up Surprize Ink books · Scholastic/Grolier Nickelodeon Home Book Club Nick Zone Continuity Series · How-To-Animate SpongeBob title from Walter Foster · Pocket Books adult targeted SpongeBob Oracle Book | 1&2Q 04 · New titles from Random House, Chronicle Books, Leapfrog, TokyoPop, Pocket Books (adult targeted) (Spring) · Simon & Schuster ship 7 new titles between April and July including the first SpongeBob Pop-Up book · Scholastic/Grolier Nickelodeon Home Book Club Continuity Series (Spring) · Chronicle Nick brand book program; New Spring titles include Nickelodeons Election Connection a tie-in to Nick Picks the President · Fisher-Price Power Touch SpongeBob Sleepytime ; TV advertising | 3&4Q 04 · Simon & Schuster books tied to movie including 8x8 storybooks and Jr. novel (Fall) · Random House/Golden Books coloring & activity books tied to movie (6 titles) (Fall) · New non-movie titles from Publications International, Giddy-Up, Pocket, Simon & Schuster, Random House (Fall) · Chronicle Nick brand book program new titles in Fall include a Nick Cookbook and Game Book · New Pocket Book Adult Humor title · Readers Digest Bikini Bottom game book
Social Expression | 3&4Q 03 · "Beyond Bikini Bottom" Wave 2 | 1&2Q 04 | 3&4Q 04 · Hollywood SpongeBob product to coordinate with movie launch · Expanded social expressions products · New Party Program for 3Q introduction, featuring SpongeBob SuperStar
Stationery & Bags | 3&4Q 03 · Flying Colors refreshes commodity stationery program at Mass · Accessory Network refreshes backpack & fashion bag program for Mass | 1&2Q 04 · Global Designs Concepts continues bag program at Mass | 3&4Q 04 · SpongeBob Movie Star themed bags & Stationery to tie to movie launch
Toys and Sporting Goods | 3&4Q 03 · Spinmaster 8x8 Inflatable bouncer | 1&2Q 04 · Alpha Big Wheel · Variflex skateboards and bodyboards · Imagination Entertainment and Nick DVD game | 3&4Q 04 · Mattel - RC Burger Mobile from Movie; TV advertising · Mattel assorted toy line based on SpongeBob show and movie · Wild Planet Role Play Toys (Four SKUs including cash register and grill) · Disguise costumes and accessories
SUCCESS STORIES (to be used externally) | Overall: · Has generated $2 BILLION at retail! · #1 license at Hot Topic since 2001 Activity: · Happy Dog Toys award-winning SpongeBob Aquarium exceeded all expectations and broke new ground for Nickelodeon at pet distribution outlets Apparel & Accessories: · #1 licensed apparel property for adults in sleepwear and T-shirts · #1 selling adult tie at Wal-Mart · Patrick T-shirt out selling Spongebob for the month of August at Wal-Mart and Target · #1 selling character property at Hot Topic after 2 years · One of the top selling licensees in Boys apparel and accessories · More than 1 MM clocks sold at major retailers Consumer Electronics: · One of Fellowes topselling licensed properties of all time in the mousepad category · Blockbuster selling out the Playstation 2 control pads 2,000 a month · CD wallet is the best selling case in all of Toys R Us best SKU that they had ever had in the category Gift: · Checks launched in September with Checks in the Mail SpongeBob looks to be licensees top 2 licensed checks for the year · The five SpongeBob items have outsold beyond Tupperwares expectations since launching in the mini-catalog in August o Most Tupperware items are successful if they sell 1,000 units o SpongeBob items have sold upwards of 90,000 units since launching Home Furnishings: · Bedding is being sold in full sizes in addition to twin (indicating that adults are buying SpongeBob bedding and not just kids) · #1 licensed kitchen coordinate at Wal-Mart · Bedding continues to be a top 3 seller at all key retailers Home Video & Audio: · More than 3.5 MM home videos sold · SpongeBob titles consistently rank in the Top 20 Overall Childrens Videoscan Charts Interactive: · 3 MM video games sold · THQ SpongeBob Employee of the Month Operation Krabby Patty " CD-ROM was the top selling children's game title for the month of February · A leader in licensed video game properties along side Harry Potter and Yu-Gi-Oh · 4 titles on the Top 100 Best Seller List across all platforms in 2002 (666665 titles including PC) · #2 best selling PSX title in 2002 (#34 best selling title among all video games on all platforms) · #13 best selling GBA title in 2002 (launched September 2002) · #7 and #14 best selling kids PC titles in 2002 (#22 best selling title overall - all genres) Packaged Goods: · #1 Macaroni and Cheese SKU in Krafts history outselling non-licensed Skus · #1 licensed bandages from Johnson & Johnson · #1 Good Humor face pop · #1 CheeseNip SKU from Kraft · #1 novelty beverage from Global Consumer Products · #1 licensed bath products from MZ Berger · #3 NEW item in Packaged Ice Cream category in 2003, and the #8 co-branded product overall (Breyers 1/2 gallon) Publishing: · More than 10 million books sold to date · The Simon & Schuster SpongeBob Chapter Book series has been on the Publishers Weekly Childrens bestseller list since November 02 · Walter Foster has sold over 1 million copies of How to Draw SpongeBob Social Expression: · #1 air freshener Stationery: · Trends has sold 1MM SpongeBob posters since its launch in March of 2002 o Target has decided to test posters in their stores for the first time o Trends shipped assorted titles early June and so far SpongeBob is the #1 licensed poster. · The 2003 Mead SpongeBob calendars generated over $1MM in sales at Wal-Mart · Flying Colors SpongeBob stationery line is the #1 licensed stationery line at Wal-Mart with theme books, portfolios, and mechanical pencils being the strongest items in the line · New figural lunch kits from Flying Colors are outselling last years version by over 20% Toys & Sporting Goods: · Mattels Race to the Krusty Krab board game is the #1 licensed childrens board game in 2002 · Mattels SpongeBob Matchbox 5-car pack is the top selling licensed Matchbox SKU for 2003 · Mattels Barbie Loves SpongeBob is the #2 non-promoted Barbie SKU in 2003 and #1 non-promoted SKU in its price point (It is the most successful co-branded Barbie in history) AWARDS/NOMINATIONS: 2003 · Primetime Emmy Award - Outstanding Animated Program (For Programming Less Than One Hour) - Nomination 2002 · Emmy Award - Outstanding Children's Program - Nomination · Television Critics Association - Outstanding Achievement in Children's Programming - Nomination · Pet Product News Editors Choice Award - Happy Dogs SpongeBob Aquarium · Sonys Prestigious Greatest Hits Program for SpongeBob video games · Kids First Coalition - "Nautical Nonsense" and "Sponge Buddies" DVD Kids First Endorsement

Last updated 11/18/03