Overview “It’s Diego and You to the Rescue!” From the creators of Dora the Explorer comes a whole new adventure – Go Diego Go! Interactive play-along series featuring Diego, a bilingual action-adventure hero who goes on rescue missions to save his animal friends.
Series Premiere Date September 2005
Key Characters Diego Alicia (Diego’s sister) Baby Jaguar Rescue Pack (Diego’s backpack)
Key Attributes Rescue/Adventure and use of gadgets & accessories to complete mission Teaches animal facts Encourages interactivity, problem solving and investigating Bilingual – new Spanish word in every show
Merchandisable Elements Rescue themes Animals Vehicles Diego’s field journal and backpack Diego’s Animal Rescue Center
CP Target Boys 2 – 5 and their Moms Gender-neutral for media categories
Show Facts Show launch: September 2005 Total episodes: 40 15 new episodes air 2006 TV schedule: Airs 11x a week: Mon–Fri @ 9:30am & 1pm; Sat on CBS
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