#1 cable network among households and kids for NINE consecutive years!1 #1 network in ALL demos: kids 2-5, 6-11, 9-14!2 Nickelodeon owns 9 of the Top 10 shows among kids 2-5, 9 of the Top 10 shows among kids 2-11 and 8 of Top 10 shows among kids 6-112 89.4 MM viewers monthly! 27.1 MM kids 2-11, 12.3 MM teens and 37.1 MM adults 18-493 The #1 Q-Score for networks among kids 6-11(outscoring The Disney Channel and Cartoon Network)4 1) Nielsen: 12/30/96-12/28/03 2) Nielsen: 9/29/03-12/28/03 3) Nielsen Cume Data:11/03 4) Marketing Evaluations: 11/03 Note: For more information on the Q-Score study, please contact Marketing Evaluations, Inc. Last updated 3/18/04.