The "Strat-a-Glance" below gives you an overview of the property, consumer product strategy, key product launches, on-air initiatives and more.
Overview Jimmy Neutron is an ordinary boy with extraordinary genius who creates gadgets to improve his life but takes short cuts on his inventions and chaos ensues. The Adventures of Jimmy Neutron is a show that delivers comic adventures, inventions and friendships.
Positioning Jimmy Neutron consumer products allow kids to experience the heroism of super brain power and creativity through Jimmy’s homemade inventions and gadgets, with a retro-techno sensibility.
Target Primary: Boys 4–12 Secondary: Girls 4–12
CP Strategy - Key Plans 2004 Introduce new products in select categories
Key Product Plans 2004 “ATTACK OF THE TWONKIES” (Oct/TBD) Home Video: Paramount VHS/DVD; print advt (November 16) Interactive: THQ Playstation 2, X-Box OTHER RELEASES: Consumer Electronics: Video Now discs Home Video: Paramount VHS/DVDs – 3 titles (Feb, May, Sept) Interactive: Fisher-Price E-Clips game Packaged Goods: Puffs Tissues, Pasta Soup (Fall) Publishing: Random House, Simon & Schuster, Chronicle, ToykoPop titles (Spring & Fall) 2005 Re-launch limited products (TBD)
Key Initiatives and On-air Events 2004 TV special “Timmy/Jimmy Power Hour” cross-over movie with The Fairly OddParents (May) Paramount VHS/DVD (April) Series strips and airs every day of week (May) TV movie “You Bet Your Life Form” (July) Jimmy Neutron: Boy Genius theatrical movie airs on Nick (Sept) TV special “Attack of the Twonkies” (Nov)
Ratings & Q-score #4 show among kids 2-11 and #3 among kids 6-111 34.2 MM monthly viewers2 #5 Q-score among Kids 6-11 (#10 among Tweens 9-14)3 1) Nielsen: 9/29/03-12/28/03 2) Nielsen Cume Data: 11/03 3) Marketing Evaluations, Inc: 5/03
Show Facts Show launch: September 2002 Strip date: September 2004 Total episodes: 60 TV schedule: Airs 6x a week: Fri at 9:am; Sat at 7pm; Sat-Sun at 11am; 11:30am
Last updated 3/17/04. Please note, all information is subject to change.