Upcoming retail initiatives are listed below. Please contact your Nickelodeon Retail representative for more information (refer to the Who's Who section for contacts).
Account | 1&2Q ’04 | 3&4Q ‘04 | 2005
Avon | 1-page layout for each of the following: ¾ shirt with hearts (January-February) Swim wear(April) T erry wrap (May) Nick Jr. Story Reader Books (2&3Q) | Nick Jr. Story Reader Books (2&3Q) Fairytale Nightgown featured (3Q) V elour loungewear (4Q) Fairytale Doll w/out growing hair (4Q) |
Books A Million | Featured in permanent Nick section of 169 BAM stores | Featured in permanent Nick section of 169 BAM stores |
Borders | Part of Nick themed Summer Reading Camps at 300 stores (June – August) Part of Nick dedicated Amphitheatre space (June – August) |  |
Factory Card & Party Outlet | Featured in permanent 8ft section in 200 stores | Featured in permanent 8ft section in 200 stores |
JC Penney | Featured in Nick Zone shops | Featured in Nick Zone shops |
Kay-Bee Toys |  |  |
Kmart | 15ft Nick feature Toy Area Girls 4-way Apparel fixture Stream of Excitement (April 11-24) promotion featuring merchandise in all categories, includes signage | 10ft Nick feature Toy Area |
Lowes | Nick Paints program-ongoing | Nick Paints program-ongoing |
Party City | Part of 12ft Nick dedicated section | Part of 12ft Nick dedicated section |
Target |  | B ackwall feature (Fall) |
Toys ‘R Us | One day demo event at 20 Geoffrey’s TRU stores (January ‘04) Event included 4-way product display and Dora themed activities Pre-Easter Savings Program (April ‘04) Includes advertising in Nick Jr. magazine | Blue Talks/Dora FairyTale Boutique at Times Square shop with promotional event (TBD) (September 15 thru October 15) TRU chainwide event (TBD) |
Wal-Mart | Working with P&G to maximize launch of Pampers “Feel-n-Learn” program with Dora Training Pant (June) | Inclusion in Nick brands (Back-to-School) multi-partner event (pending) Included in 50 store test for Nick Dedicated space in Toy Dept. (August) Discussing using Dora as icon for Wal-Mart Hispanic Heritage Month Program (September) Incremental placement in Toy (October) | Easter Retailtainment Event, Spring '05 (TBD)
Drug/Grocery Channels (specific account strategies to come) |  | Part of Nick Jr. back to school prepacked pallet (July) |
Last updated 4/8/04. Please note, all information is subject to change.