All Grown Up BLUE’S CLUES Priority Products

LOB | 3&4Q ‘03 | 1&2Q ‘04 | 3&4Q ‘04
Activity Toys | 3&4Q ‘03 · Flying Colors’ line of Educational/Blue U themed activities including the Handy Dandy Blue U Notebook; (TV advertised ing) | 1&2Q ‘04 · Flying Colors “Blue’s Room” Handy Dandy Notebook · Flying Colors “Blue’s Room” T alking Trace and Doodle Box 1&2Q ‘04 Handy Dandy Notebook | 3&4Q ‘04 · Flying Colors “Blue’s Room” H andy Dandy Notebook, Talking Trace and Doodle Box to roll out in new refreshed packaging · “Blue’s Room” Activities including: Doodle Board, Handy Dandy Journal Notebook, Imagination Tracer 3&4Q ‘04 · Flying Colors “Blue’s Room” activities (TBD) 3&4Q ‘04 Launch Activities (Fall)
Apparel and Accessories | 3&4Q ‘03 · Blue U-themed apparel and accessories tied to school event · Signature school accessory (TBD) |  | 3&4Q ‘04 · “Blue’s Room” themed product plans (TBD) 3&4Q ‘04 Platform/launch apparel and accessories with exclusive retail partner (Fall)
Consumer Electronics | 3&4Q ‘03 · Video Now Personal Video Disc |  | 3&4Q ‘04 · “Blue’s Room” Alarm Clock Radio (TBD) · Blue’s Clues karaoke machine (TBD) · Blue’s Clues cartridges for interactive DVD product (TBD)
Gift Home Furnishings | 3&4Q ‘03 · Enesco C c ollectibles- w w aterball themed (b B ack-to-s S chool) (September) · High-end Blue p P lush (TBD) · Colibri Jewelry Boxes (TBD) · Pure and Simple M m odular C c harms (TBD) | 1&2Q ‘04 · Munchkin infant care & feeding items · Enesco expanded gift items (TBD) | 3&4Q ‘04 · “Blue’s Room” themed products (clocks, jewelry box, plush)
Home Furnishings Home Video | 3&4Q ‘03 · Dan River "Blue U" bedding · Franco flannel bedding · Munchkin bottles and sippy cups · Brewster wallpaper and wall borders · Delta ready-to-assemble furnitur e · Spin Master and Hedstrom bean bag, plush, and foam furniture · 3&4Q ‘03 All Grown Up home video and DVD release; print advertising (August) | 1&2Q 2004 | 3&4Q ‘04 · “Blue’s Room” limited products with Baby Boom(Cuddle Pillow)3&4Q 2004
Home Video | 3&4Q ‘03 · "Blue Takes You to School" VHS/DVD; print advertising (August 26) · "Blue's First Holiday" VHS/DVD; print advertising (September 30) 3&4Q ‘03 · "Blue Takes You to School" VHS/DVD; print advertising (August 26) · "Blue's First Holiday" VHS/DVD; print advertising (September 30) | 1&2Q ‘04 · "Classic Clues" VHS/DVD title (Two Never before seen Steve episodes); print advertising (January 27) · “Blue Talks” VHS/ DVD; print advertising (May 25) 1&2Q ‘04 · "Classic Clues" title VHS/DVD (January 27) (Never before seen Steve episodes) · “Blue Talks” VHS/ DVD (May 25) – print advertising | 3&4Q ‘04 · “Blue’s Room” title; print advertising (August 24) · “Bluestock” VHS/DVD (September/October) 3&4Q ‘04 · · Blue’s Room title (August)- print advertising · “Bluestock” VHS/DVD (September)
Interactive | 3&4Q ‘03 · Infogrames “Blue Takes You to School” CD-ROM; print advertising (August) |  | 3&4Q ’04 · THQ “Blue’s Room” CD-R OM · Fisher-Price DVD Interactive game
Packaged Goods |  | 1&2Q ‘04 · Bounty P aper T owels · Diapers and W ipes 1&2Q ‘04 · Bounty paper towels and napkins | 3&4Q ’04 · Bounty Paper Towels · Diapers and Wipes · Colgate Oral Care
Publishing | 3&4Q ‘03 · Simon & Schuster tie-in to "Blue Takes You to School" -and "Blue's First 100 Days of School" hardcover storybook and 8x8 picture book · Random House/ Golden Book school "Blue Takes You to School" themed title tie-in c C oloring and a A ctivity book · Sweepstakes Participation: Simon & Schuster, Learning Horizons, Random House/Golden Books · Simon & Schuster storybook tied to "Blue's Holiday" · Random House/ Golden c C oloring & a A ctivity books · Chronicle Nick Jr. trade program including Blue · Giddy-Up bookmark, “Surpris z e Ink” books and Color N’ Carry · Fisher-P Price launch Blue Power Touch reader; TV A a dvertised ing Publications International Storyreader launch | 1&2Q ‘04 · New Simon & Schuster books · New Random House/Golden Books coloring and activity books · New Publications International S soundbooks &and Storyreader launch · Giddy-Up titles · New Learning Horizons workbooks, banners and reward stickers · Blue is part of the Nick Jr. book program from Chron icle – new titles include “Let’s Go: A Travel Deck” and “All About Me” | 3&4Q ’04 · 2 Two new Simon & Schuster “Blue Talks” tie-in titles including a soundchip book and board book · “Blue’s Nursery Rhyme” board book set from S&S Simon & Schuster · New Holiday titles from S&S Simon & Schuster · New Random House C&A oloring and Activit y books · New Soundbooks from PIL Publications International · New Nick J r. Chron i c l ile titles include a $24.95 shape themed B b lock B b ox filled with 16 board books
Social Expression | 3&4Q ‘03 · American Greetings holiday product including gift wrap, cards, and ornaments |  | 3&4Q ‘0 4 · American Greetings and Kurt Adler “Blue’s Room” holiday ornaments
Stationery and Bags | 3&4Q ‘03 · Flying Colors launches preschool appropriate Blue U school supplies including portfolios &and J j umbo writing pencils | 1&2Q ‘04 · Global Design Concepts re-launches backpack program themed to “Blue’s Room” · Flying Colors “Blue’s Room” stationery (TBD) | 3&4Q ‘04 · Backpacks and Stationery relaunch “Blue’s Room” themed
Toys and Sporting Goods | 3&4Q ‘03 · Hasbro Blue’s Clues Memory Game · Disguise Deluxe Blue Costume 3&4Q ‘03 Hasbro Blues Clues Memory Disguise Deluxe Blue Costume |  | 3&4Q ‘04 · Fisher-Price "Blue's Room" line of toys, including feature items; TV a dvertising (Fall) · Hasbro Game ”Blue’s Room” · Playhut “Blue’s Room” Playtent Disguise Costumes and Accessories 3&4Q ‘04 · Fisher-Price "Blue's Room" line of toys, including feature items; TV Advertising (Fall) · Hasbro Game ”Blue’s Room” · Playhut “Blue’s Room” Playtent · Disguise Costumes and Accessories
NICK CONSUMER PRODUCTS ADVERTISING | 3&4Q ‘03 Nick Consumer Products promotional overlay for "Blue Takes You to School" (August) Nick Consumer Products TV, print and online advertising (August 18-September 7) |  | 3&4Q ‘04 · Nick Consumer Products TV, print and online advertising supporting “Blue's Room” products (August)
RETAIL | 3&4Q ‘03 · Borders: Feature in Amphitheater section - Nick Days - 45 Store Openings - Summer Reading Club · JCPenney: Blue’s Clues featured in Nick Zone Shops (Holiday ’03-‘04) · Kay-Bee Toys: D edicated Nickelodeon Boutique · Kmart: Nick f eature Toy Area (15 ft August – December) · Lowe's: Nick Paints program · Party City: Dedicated Nickelodeon feature space · Wal-Mart: Cross-merchandising opportunity with toddler apparel, book, vision centers, bakery (TBD) · Tween Apparel Initiative: Nick to work with k ey trend tween retailers and catalogues to encourage placement of iconic Blue U items (TBD) · Carlton Card Shops: 16ft. dedicated Nick signage and w indow signage at over 400 Carlton stores · Books A Million: 12ft dedicated Nick section with signage at 160 stores · Factory Card & Party Outlets: 8ft Nick dedicated section in 200 stores 3&4Q ‘03 · Borders: Feature in Amphitheater section - Nick Days – 45 Store Openings - Summer Reading Club · JCPenney: Blue’s Clues featured in Nick Zone Shops (Holiday ’03-‘04) · Kay-Bee Toys: dedicated Nickelodeon Boutique · Kmart: Nick Feature Toy Area (15 ft August – December) · Lowe's: Nick Paints program · Party City: Dedicated Nickelodeon feature space · Wal-Mart: Cross-merchandising opportunity with toddler apparel, book, vision centers, bakery (TBD) · Tween Apparel Initiative: Nick to work with Key trend tween retailers and catalogues to encourage placement of iconic Blue U items (TBD) · Carlton Card Shops: featured in 16ft. dedicated Nick signage. Blue also featured in window signage at over 400 Carlton stores · Books A Million: Blue will be a featured property in 12ft dedicated Nick section with signage at 160 BAM stores | 1&2Q ’04 · JC Penney: Blue’s Clues featured in Nick Zone Shops (Holiday ’03-’04) · Wal-Mart: Blue’s Clues will be a part of the June Nick Jr. Fiesta in Wal-Mart’s Infant and Toddler Department · Books A Million: 12ft dedicated Nick section with signage at 160 stores · Factory Card & Party Outlets: 8ft Nick dedicated section in 200 stores · Kmart: Nick f eature Toy Area 15 feet (Spring) · Lowe's: Nick Paints program 1&2Q ’04 · JC Penney: Blue’s Clues featured in Nick Zone Shops (Holiday ’03-’04) | 3&4Q ‘04 · Books A Million: 12ft dedicated Nick section with signage at 160 stores · Factory Card & Party Outlets: 8ft Nick dedicated section in 200 stores · JC Penney: Blue’s Clues featured in Nick Zone Shops (Holiday ’03-’04) · Kmart: Nick Feature Toy Area 15 feet (Spring) · Lowe's: Nick Paints program
SUCCESS STORIES (to be used externally) | Overall: · Has generated more than $2.7 BILLION at retail since 1998! Activity: · Over 20 MM “Handy Dandy Notebooks” sold since its launch in June of 1998 Apparel & Accessories: · Blue’s Clues “Steve Shirt” has sold nearly 1 MM units · The “Joe Shirt” is a top-selling item at major retailers · Blue’s Clues “Steve Shirt” has sold nearly 1 MM units · The “Joe Shirt” is a top-selling item at major retailers Consumer Electronics: Gift: Home Furnishings: Home Video: · More than 17 MM home videos sold · “Blue’s Clues ABC’s and 123’s” has sold in over 3 MM units to date · Every Blue's Clues video debuted in the top 5 on the Children's Top 100 Videos Chart · Ten Blue's Clues video titles have broken the million-unit mark Interactive: · #2 preschool entertainment licensed CD-R OM brand · “Blue's Clues Preschool” has been in NPD's Top 10 educational video game chart every week since launch (NPD: 2/23/03) · More than 2.8 MM CD-ROM’s sold Packaged Goods: · Kraft Confections Blue’s Clues Fruit Snacks have remained in the Top 5 licensed fruit snacks since their launch in 1999 · Johnson & Johnson Blue's Clues Band-AID aid s are the #4 licensed bandage Publishing: · Approx.imately 3 5 0 MM books sold to date including numerous N ew Y ork T imes, Publisher’s Weekly and USA Today bestsellers Social Expression: Stationery & Bags: Toys & Sporting Goods: AWARDS/NOMINATIONS: 2003 · Daytime Emmy Award Nominations - “Outstanding Preschool Children’s Series” - “Outstanding Directing In A Children's Series” - “Outstanding Writing In A Children's Series” · Parents’ Choice Award - Learning Horizons “First Words: In My House” Lift the Flap Flashcards: Parents’ Choice Approved Award 2002 · Peabody Award - Recognizes distinguished achievement and public service by a media organization · Daytime Emmy Award - Nominated for 3 Emmys: "Outstanding Preschool Children's Series," "Ou t standing Writing in a Children's Series" and "Outstanding Direction in a Children's Series" · Prix Jeunesse Award - Finalist: honors quality programming that furthers the physical, mental and social development of young people · Oppenheim Toy Portfolio Platinum Award (h H ighest Oppenheim h H onor!) - Fisher-Price "Big Hugs Blue" · Best New Baby Product -- National Association of Chain Drug Stores - PTS Labs Pediatric Electrolytes · Parents Choice Award - Blue's Clues -- Recommended (Summer and Winter) 2001 · Parenting Magazine "Software Magic Award" - "Blue's Reading Time Activities" -- awards seek to recognize those titles that deliver on both entertainment and learning "in a blaze of brilliant sights and exuberant sounds" · · GLAD (Greater Los Angeles Council on Deafness) Award - Deaf Awareness in the Media Award · Television Critics Association Awards - Outstanding Achievement in Children's Programming -- Nomination · Parents' Choice Awards - “Blue's Big Musical Movie” -- (Home Video) Recommended Award · KIDS FIRST! Coalition of Quality Children's Media Award - “Blue's Big Musical Movie” -- Best Children's Film, Video or DVD of the Year (Kids 2-6) 2000 · Prix Jeunesse Award - Blue's Clues "Art Appreciation" -- Most Outstanding Non-Fiction Children's Television Program (up to 6-years-old) · Daytime Emmy Award (Nominations) - “Outstanding Preschool Children's Series” - “Outstanding Writing in a Children's Series” - “Outstanding Directing in a Children's Series” - “Outstanding Performer in a Children's Series” (Steve Burns) · Parents' Choice Awards - Blue's Clues (Series, ages 2-5) -- Recommended - "Treasure Hunt" (Home Video) -- Silver - "ABC's and 123's" (Home Video) -- Silver - "Goodnight Blue" (Home Video) -- Recommended - "Stop, Look and Listen" (Home Video) -- Recommended - "Blue's Safari" (Home Video) -- Recommended - "Magenta Comes Over" (Home Video) -- Recommended - "Blue's Discoveries" (Home Video) -- Recommended - "Blue's Big Pajama Party" (Home Video) -- Recommended · Annecy Animation Festival - Best Television Series -- Nomination · Education Software Review Awards (EDDIES) - "Blue's 123 Time Activities for Early Elementary Math" (CD-ROM) - "Blue's Reading Time Activities for Early Learning Language Arts" (CD-ROM) · Best Children's Educational Software Awards (BESSIES) - "Blue's Reading Time Activities for Early Learning Language Arts" (CD-ROM) · Oppenheim Toy Portfolio Gold Award - "Blue's Bubble Face & No-spill Mini Tumblers" by Little Kids, Inc. · The National Parenting Center Seal of Approval - "Blue's Clues Bubble Blowers" by Little Kids, Inc. · BDA Award - Blue's Clues Style Guide, Print/Bound Piece -- Gold 1999 · Parents' Choice Awards - "ABC's and 123's" (Home Video) - "Blue's Big Treasure Hunt" (Home Video) - "Blue's ABC Time Activities" (CD-ROM) -- Gold - "Blue's 123 Time Activities" (CD-ROM) -- Gold · Daytime Emmy Award (Nominations) - “Outstanding Preschool Children's Series” - “Outstanding Writing in a Children's Series” - “Outstanding Directing in a Children's Series” · Television and Critics Association (TCA) Award - Outstanding Achievement in Children's Programming · Earnie Award (highest award in apparel industry) - Best Entertainment/Character License · Sears Innovation Award - Recognizes creativity in product design and marketing · Family Fun Award - "Singing Steve and Blue" from Eden · Best Children's Educational Software Awards (BESSIES) - "Blue's 123 Time Activities for Early Elementary Math" (CD-ROM) · LIMA Awards - Licensee of the Year, Softgoods Soft goods (Kids Headquarters) - Retail Outlet (Blue's Clues and Pokemon - Sears) · Blue's Clues -- #4 Children's Artist of the Year Billboard - Nickelodeon Video was named the #2 kid's video label 1998 · Parents' Choice Award - "Story Time" (Home Video) -- Recommended - "Arts and Crafts" (Home Video) -- Recommended - "Blue's ABC Time Activities" (CD-ROM) -- Gold - "Blue's Birthday Adventure" (CD-ROM) -- Silver · Prix Jeunesse Award - Non-Fiction (up to 6-years-old) -- Honorable Mention · Television and Critics Association (TCA) Award - Outstanding Achievement in Children's Programming · Daytime Emmy Award (Nominations) - “Outstanding Preschool Children's Series” - “Outstanding Writing in a Children's Series” - “Outstanding Directing in a Children's Series” 1997 · Parents Choice Award - Gold Award · Promax Award - Blue's Clues Launch -- Silver · CTAM Award - Blue's Clues Media Kit -- Silver · Daytime Emmy Award (Nominations) - “Outstanding Preschool Children's Series”

Please note, all information is subject to change.

Last updated 9 11/1 0 11/03.