The information below contains brand and product successes. Please do NOT use for press purposes or put in writing without the approval of the appropriate Nickelodeon Consumer Products representative.
Overall Has generated $3 BILLION at retail since 1997! Home Video More than 21 MM Rugrats home videos sold Interactive First licensed video games to sell more than $100 MM! THQ Rugrats “Search for Reptar” is the #2 licensed kids Playstation game ever! Sony praised Rugrats video games as “the product that established Playstation with kids” (1999 Platinum Award for THQ Rugrats “Search for Reptar” Playstation video game) Packaged Goods Rugrats has proven to be a stable and successful licensed property in the Packaged Goods world as evidenced in several key categories: #3 selling licensed children's vitamins (Wyeth Whitehall-Robins) Rugrats has been an important part of Kraft's Macaroni 'n Cheese portfolio, remaining a top licensed SKUs since its launch in 1997 Rugrats is a key seasonal property -- candy sales continue to see year on year increase Publishing More than 20 million books sold including Publisher’s Weekly, USA Today and New York Times bestsellers Social Expression Rugrats social expression program has generated more than $200 MM at retail since its launch in 1994 AWARDS/NOMINATIONS 2003 Daytime Emmy Award Nominations “Outstanding Children's Animated Program” 2002 Emmy Award Outstanding Children's Program, "All Growed Up" - Nomination 2001 Television Critics Association Award (Nomination) Outstanding Achievement in Children's Programming 2000 Parents' Choice Awards "I Think I Like You" (Home Video) -- Approved "Make Room For Dil" (Home Video) -- Approved "Runaway Reptar" (Home Video) -- Approved 1999 Sony Platinum Award Rugrats Playstation Title Parents' Choice Awards "In Search of Mighty Reptar" (Home Video) 1998 LIMA Award License of the Year Parents' Choice Awards "Angelica Knows Best" (Home Video) -- Approved "Mommy Mania" (Home Video) -- Approved "Dr. Tommy Pickles" (Home Video) -- Approved 1997 Parent's Choice Award "Mother's Day Special" (Home Video) -- Silver CableACE Award Writing in a Children's Special for "Mother's Day Special" 1996 Prix Jeunesse Award (Nomination) 1995 Datime Emmy Award Outstanding Achievement in Animation Coalition for Quality Children's Video/Kids First! Award "The Santa Experience" (Home Video) 1994 Datime Emmy Award Outstanding Animated Program Parents' Choice Awards "The Santa Experience" (Home Video) -- Silver Coalition for Quality Children's Video/Kids First! Award "Tales From the Crib" (Home Video) 1993 CableACE Award Outstanding Animated Series Parents' Choice Award "Tales From the Crib" (Home Video) -- Gold ITA Certification "Tales From the Crib" (Home Video) -- Gold "A Baby's Gotta Do What A Baby's Gotta Do" (Home Video) -- Gold 1992 Datime Emmy Award Outstanding Animated Program Last updated 3/9/04.