Overview SpongeBob is a breakout hit with preschool, kids, college students AND adults -- a true pop phenomenon! SpongeBob products are top sellers in all categories and across both kid and adult demos including apparel, home video, party goods, video games and packaged goods.
Positioning SpongeBob SquarePants continues to be the #1 entertainment choice for kids of all ages. It’s the most watched cartoon in history and has been a #1 show for the past 5 years. In consumer products, SpongeBob offers a unique combination of outrageous humor and lovability – SpongeBob makes people laugh and makes people happy. With continued new content on-air and continued new fans discovering SpongeBob every day, the interest and demand for SpongeBob remain strong, particularly among our core kid (4-8) audience. Key Essence: Humor, unbridled enthusiasm, friendship
CP Target Primary: Kids 6-12 Secondary: College and adults
Show Facts Show launch: July 1999 Strip date: July 2001 Total episodes: 80 10 new episodes air 2006 (beginning January) TV schedule: Airs 19x per week: Mon–Fri @ 8:30am, 5pm & 8pm; Sat–Sun at 9am; Fri @ 7pm; Sat @ 7:30pm Please note: The material on this site is confidential; no portion hereof may be disseminated or shared in any way to any other third party without the express prior written approval of Nickelodeon Consumer Products.