. All Grown Up DORA THE EXPLORER Priority Products

LOB | 3&4Q ‘03 | 1&2Q ‘04 | 3&4Q ‘04
Activity Toys | 3&4Q ‘03 · Activity-Flying Colors “Star Catching” themed activities including Light Up Tracer Desk | 1&2Q ‘04 · Flying Colors “Super Silly Fiesta” Notebook 1&2Q ‘04 · Flying Colors line of Super Silly Activities (TBD) | 3&4Q ‘04 · Flying Colors Fairytale themed activities including: Jumbo Stamping Adventures, Adventure Maze Stationery Desk 3&4Q ‘04 Launch Activities (Fall)
Apparel and Accessories | 3&4Q ‘03 · Apparel featuring "Star Catching" theme · "Backpack" backpack · Signature "Star Catching" Bag with new "Star Catching" pocket and accessory line · “Star Catching” themed watches | 1&2Q ‘04 · Apparel featuring "Super Silly Fiesta" theme · Introduce limited Diego product | 3&4Q ‘04 · Dora Fairy t ale theme d apparel, sleepwear, and accessories 3&4Q ‘04 Platform/launch apparel and accessories with exclusive retail partner (Fall)
Consumer Electronics | 3&4Q ‘03 · “Dora the Explorer Wildlife Rescue” cartridge for Leapster handheld ELA Electronic Learning Assistance platform Leapfrog 3&4Q ‘03 · Video Now Personal Video Disc | 1&2Q ‘04 · 35MM and disposable camera launch (TBD) | 3&4Q ‘04 · Karaoke Machine · Mini Boombox w/Cassette · Purse Cassette Player 3&4Q ‘04 · Dora the Explorer Cartridge for E-Clips Interactive Learning System · New consumer electronics from Emerson including karaoke machines and clock radios
Gift Home Furnishings | 3&4Q ‘03 · Gund "Teach Me" finger puppets and zipper pulls (July) · Gund t ween assortment, Diego plush, "Star Catching" adventure set (December) · Enesco collectibles, frame, ornaments, waterglobe, bank (September) · Pure and Simple Solutions modular charm bracelets Launch of T upperware 3&4Q ‘03 · Gund "Teach Me" finger puppets and zipper pulls (July) · Gund Tween assortment, plush Diego, "Star Catching" adventure set (December) · Enesco collectibles, frame, ornaments, waterglobe, bank (September) · Pure and Simple Solutions modular charm bracelets (TBD) | 1&2Q ‘04 · Launch Dora storage with Rubbermaid · Dora “Star C atching” melamine from ZAK | 3&4Q ‘04 · Dora T alking C ookie J ar from (Fun-D-Mental) · Kurt A dler seasonal program · Gund refresh with Fairytale Dora line
Home Furnishings Home Video | 3&4Q ‘03 · Franco "Star Catching" flannel bedding · Delta ready-to-assemble furniture · Spin Master bean bag, plush and foam furniture · Brewster wallpaper and wall borders · Baby Boom home decor · 3&4Q ‘03 All Grown Up home video and DVD release; print advertising (August) | 1&2Q ‘04 · Comprehensive beach bath and bedding launch with Franco MFG · Launch all home “S tar C atching” products 1&2Q ‘04 · Enesco expanded gift items (TBD) 1&2Q 2004 | 3&4Q ‘04 · Franco refresh with Fairytale Dora bedding program 3&4Q 2004
Home Video | 3&4Q ‘03 · Paramount “Rhymes and Riddles” VHS/DVD p rint advertising (August 26); · Paramount “Rhymes and Riddles” VHS/DVD (August 26) · Paramount “ Meet Diego” VHS/DVD (October 7); p rint a dvertising(October 7) | 1&2Q ‘04 · Paramount "Dora's Pirate Adventure" VHS/DVD; (January 27)—t T elevision V and p p rint a a dvertising (January 27) · · Paramount "Super Silly Fiesta" VHS/DVD (March 30)-television and print advertising Paramount “Dora’s Egg Hunt” VHS/DVD; print advertising (March 2) · Paramount “Super Silly Fiesta” VHS/DVD (June 1) | 3&4Q ‘04 · Paramount “Dora’s Sports Christmas” (TBD) VHS/ DVD (June 1)(September 28) · Paramount “Dora’s Fairytale” VHS/DVD; (October 5)- t T elevision V and print advertising (October 5)
Interactive | 3&4Q ‘03 · Infogrames CD-ROM Atari “Animal Adventures” CD-ROM;; print advertising · Take 2 Ent ertainment “Barnyard Buddies” PlayStation 1 game · NewKidCo “Super Spies” GameBoy Advance · Leapfrog Dora Leapster game |  | 3&4Q ‘04 · Atari “Dora’s Fairytale Adventure” CD-R OM · Fisher-Price DVD Interactive game · Fisher-Price E-Clips game
Packaged Goods | 3&4Q ‘03 · Pull-ups (TBD) | 1&2Q ‘04 · Bounty P aper T owels · Puffs Tissues 1&2Q ‘04 · Bounty paper towels and napkins (TBD) | 3&4Q ‘04 · Bounty Paper Towels · Puffs Tissues · Training Pants · Pasta Soup
Publishing | 3&4Q ‘03 · Backlist Simon & Schuster storybook tied to "A Present for S S anta" · · Random House/ Golden Books title tied to "A Present for Santa" · Simon & Schuster Halloween and Christmas books · Chronicle Nick Jr. series featuring Dora · Random House/ Golden Books coloring & activity books · Fisher-Price Interactive Power Touch storybook "Dora's River Adventure" · Giddy-Up Surprize Ink book · Publications International soundbook and a Storyreader launch title · Walter Foster “How to Draw Dora” book · Simon & Schuster Halloween and Christmas books · Chronicle Nick Jr. series Random House/ Golden Books coloring & activity books · Fisher-Price Interactive Power Touch storybook "Dora's River Adventure"; TV A a dvertised ing · Giddy-Up Surprize Ink book · P ublications International soundbook and a Storyreader launch title · Walter Foster “How to Draw Dora” | 1&2Q ‘04 · “Super Silly Fiesta" tie-in titles from Random House and Simon & Schuster · Giddy-Up Surprize Ink book · New Publications International s oundbooks · New Learning Horizon Educational Wipe-Off Workbooks, B anners and R eward S tickers · LeapFrog Imagination Desk; TV a dvertis ing · " Let’s Catch Stars” title from S imon & Schuster · N ew titles in Chron i c l e Nick Jr. Program · "Super Silly Fiesta" tie-in titles from Random House and S imon & Schuster · Giddy-Up Surprize Ink book · New Publications International Soundbook s · · New Learning Horizon Workbooks, Flashcards &Educational Wipe-Off Workbooks, banners and reward stickers · LeapFrog Imagination Desk (TV Adverts i ed) · · Let’s Catch Stars title from S&S Dora featured in new titles in Chroncile Nick Jr. Program | 3&4Q ’04 · Simon & Schuster “Fairy T t ale Adventure” storybook and “Dora’s Favorite Fairy Tale Treasury” · Tie-in Circus storybook from S&S Simon & Schuster · “Dora Goes to School” storybook from S imon & S chuster s · Dora Fisher-Price Power Touch Reader; (TV A a dvertsi is ed ing) · New PI ublications International L S s oundbooks · New titles in Chronicle Nick J r. program include a shape-themed $24.95 B b lock B b ox and board book set title
Social Expression | 3&4Q ‘03 · American Greetings holiday seasonal program including greeting cards, gift wrap and "Star Catching" ornaments | 1&2Q ‘04 · Launch of second Dora Party program featuring Diego (June) |
Stationery and Bags | 3&4Q ‘03 · Flying Colors preschool appropriate stationery including jumbo pencils & portfolios · Global Design Concepts refreshes line with “Dora Star Catching” themed bags including the signature “Backpack” with new star pouch | 1&2Q ‘04 · Global Design Concepts refreshes bag line with “Super Silly Fiesta” theme | 3&4Q ‘04 · G lobal Design Concepts refreshes bags with new Fairytale themed line
Toys and Sporting Goods | 3&4Q ‘03 · Fisher-Price "Cowgirl Dora" · Fisher-Price "Magical Friends Singing Dora"; TV advertis ing · Mattel Games Electronic Talking Bingo Game; TV advertis ing · D isguise “Dora Star Catching” c ostume · Sport Fun Gardening Line & Accessories and Jr. Sporting goods including work-out mat · 3&4Q ‘03 Fisher-Price "Cowgirl Dora" Fisher-Price "Magical Friends Singing Dora"; TV advertised Mattel Games Electronic Talking Bingo Game; TV advertised Disguise Dora Star Catching Costume Sport Fun Gardening Line & Accessories and Jr. Sporting goods including work out mat | 1&2Q ‘04 · Fisher-Price “Buenos Noches Dora” · Fisher-Price “My T alking Friend Diego” · Lego Construction Playsets; TV a dvertis ing · 1&2Q ‘04 · Fisher-Price Electronic Learning Aids and feature items · Lego Construction Playset | 3&4Q ‘04 · Fisher-Price “Fairy t ale Dora” ; TV a dvertis ing · Fisher-Price Dora Doll House; TV a dvertis ing · Fisher-Price “Fashion Adventure Dora” Disguise Fairy tale c ostume and a cc essories 3&4Q ‘04 · Fisher-Price toys and feature item; TV advertised (Fall)
NICK CONSUMER PRODUCTS ADVERTISING | 3&4Q ‘03 TV, print, online advertising (October 6-26) | 1&1&2Q ‘04 · TV, print, online advertising supporting “Super Silly Fiesta” (April/TBD) · 1&2Q ‘04 ·TV, print, online advertising supporting “Super Silly Fiesta” (April/TBD) | 3&4Q ‘04 · TV, print, online advertising (Fall/TBD) 3&4Q ‘04 · TV, print, online advertising (Fall/TBD)
RETAIL | 3&4Q ‘03 · Avon: 1-page layout featuring Dora ve lo u r dress (Holiday), 6-page Nick spread featuring Dora and SpongeBob, (Back-to-School) apparel featured in Q3 campaign · Mervyn's: aDORAble Dora feature area with ongoing promotion Dora Live Tour Sponsorship · JCPenney: Nick Zone shops (Holiday ’03-04); Dora featured in Holiday Gift Guide · Borders: F eatured section including signage and shelf talkers · Books A Million: Featured in p ermanent Nick section of 169 stores · Kay-Bee Toys: D edicated Nickelodeon Boutique · Kmart: Nick feature toy area, 15 ft (Aug – Dec) · Zany Brainy: Nick or Nick Jr. feature area (pending)(TBD) · TRU: F eatured in annual holiday parade · Party City: F eatured in 8ft. Nick Party Zone section · Factory Card & Party Outlet: Featured in p ermanent 8 ft section in 200 stores · Party City: Dedicated Nickelodeon Feature Space · Toys ‘R Us: "Star Catching" chain-wide event (Oct 18, 12pm-2pm) - 689 doors - store advertising - prize give-away · Waldenbooks: Featured in Nick section · Target: aDORA ble apparel & accessories (TBD); “Star Catching” promo (TBD) · Wal-Mart: Bakery 4-way (TBD) · Carlton: D edicated area · CVS: Multi-property endcap · Walgreens: (B ack-to-School) endcap · Lowes: paint/home program · 3&4Q ‘03 · Avon: 1-page layout featuring Dora Valor dress (Holiday), 6-page Nick spread featuring Dora and SpongeBob SquarePants and Dora (Back-to-School) – apparel featured in Q3 campaign · Mervyn's: aDORAble Dora feature area with ongoing promotion -Dora Live Tour Sponsorship · JCPenney: Dora featured in Nick Zone shops (Holiday ’03-04); Dora featured in Holiday Gift Guide · Borders: featured section including signage and shelf talkers · Kay-Bee Toys: dedicated Nickelodeon Boutique · Kmart: Nick feature toy area, 15 ft (Aug – Dec) · Zany Brainy: Nick or Nick Jr feature area (pending)TBD) · Party City: Dedicated Nickelodeon Feature Space · Toys ‘R Us: "Star Catching" chain-wide event (Oct 18, 12pm-2pm) - 689 doors - store advertising - prize give-away · Waldenbooks: Featured in Nick section · Target: Adorable apparel & accessories (TBD); Star Catching promo (TBD) · Wal-Mart: Bakery 4-way (TBD) · Carlton: dedicated area · CVS: Multi-property endcap · Walgreens: BTS endcap Lowes: paint/home program | 1&2Q ‘04 · Avon: 1-page layout for each of the following: Dora s hirt with h earts (Feb), Dora s wim (April), Dora t erry w rap (May), Dora k nit d ress (May) · Kmart: M erchandise and signage featured on Girls Apparel 4-way in all stores; Nick feature T oy A rea 15 ft (Spring) · JC Penney: Nick Zone shops (Holiday ’03-04) · Wal-Mart: Dora will be a part of the June Nick Jr. Fiesta in Wal-Mart’s Infant and Toddler Department · Books A Million: Featured in p ermanent Nick section of 169 stores · Factory Card & Party Outlet: Featured in p ermanent 8 ft section in 200 stores · Lowes: Nick Paints 1&2Q ‘04 · Avon: 1-page layout for each of the following- Dora Shirt with Hearts (Feb), Dora Swim (Campaign 8), Dora Terry Wrap (Campaign 9), Dora knit dress (Campaign 9) · Kmart: Dora merchandise and signage featured on Girls Apparel back wall in all stores · JC Penney: Dora featured in Nick Zone shops (Holiday ’03-04) | 3&4Q ‘04 · Books A Million: Featured in p ermanent Nick section of 169 stores · Factory Card & Party Outlet: F eatured in permanent 8 ft section in 200 stores · TRU: Doll Super Saturday chainwide event (pending) · Avon: Swim promotion featured Nick Jr. Story Reader Books
SUCCESS STORIES (to be used externally) | Overall: · Has g enerated $1 Billion at retail! Activity: “” Apparel & Accessories: · #1 Top-selling girls preschool character apparel & footwear license out-selling Barbie, Princesses and Pooh · #1 in sleepwear, accessories backpacks, sunglasses and underwear at major retailers far exceeding plans Consumer Electronics: Gift: · #1 dinnerware at mid-tier retailers, out-selling Disney Princess · #1 toddler chair at TRU Home Furnishings: Dora continues to be a top seller in the bedding category at all retailers · · #1 dinnerware at mid-tier retailers, out-selling Disney Princess and Bob the Builder · Dora beach towels in top 5 selling licensed towels Home Video & Audio: · #2 best-selling children’s series franchise · 2.7 MM home videos sold Interactive: · February , 2o#1 preschool entertainment licensed CD-ROM Packaged Goods: · #1 new P p roduct introduction in 2003 for Good Humor face pop · #1 preschool Johnson & Johnson bandage Publishing: · Best- selling children’s licensed book series since its launch Spring 2002 · More than 8 9 4.5 million Dora books sold since March 2002 including New York NY Times,, USA Today and Publisher’s Weekly and USA Today bestsellers · Social Expression: · #1 preschool party program for American Greetings; performing excellently for all ancillary party partners · For the first time ever, Barbie was surpassed in the cake decorating category by another girl property… Stationery & Bags: · Global Designs Concepts has sold over 1.3 MM “Backpacks” backpacks since its launch in Holiday 2001 · Dora is one of the strongest selling licensed girls backpack properties beating such formidable competition as Strawberry Shortcake, Barbie, Disney Princesses, Bratz, Care Bears and Sanrio · This year, Global Designs Concepts has been nominated for the LIMA soft goods licensee of the year as well as being named Toys ‘R Us’ vendor of the year Toys & Sporting Goods: · “We Did It! Dancing Dora” is one of the best-selling items ever for Fisher-Price · USA Today named “We Did It! Dancing Dora” one of Holiday 2002 “Season’s Must-give Toys (12/2/02) · “Dora’s Play Park Adventure Game” is Mattel Games’ #1 selling preschool game over $9.99 · Parents and Ser Padres Magazine selected “Cowgirl Dora” as one of the best toys of the year for children ages 1-3. · “We Did It! Dancing Dora” is one of the best-selling items ever for Fisher-Price · USA Today named “We Did It! Dancing Dora” one of Holiday 2002 “Season’s Must-give Toys (12/2/02) · “We Did It! Dancing Dora” had 80-90% sell-through at major toy retailers Holiday 2002 · “Dora’s Play Park Adventure Gam e” is Mattel Games’ #1 selling preschool game over $9.99 AWARDS/NOMINATIONS: 2003 · “Cowgirl Dora” is one of the Best Toys of the Year per Ser Padres Magazine (Oct/Nov issue) · Mujeres of the Year by Latina Magazine - 10 Latinas who really shook things up in America over the previous 12 months (Dec/Jan issue) · Daytime Emmy Award (Nominations) - “Outstanding Children's Animated Program” - “Outstanding Achievement in Music Direction and Composition” - “Outstanding Achievement in Sound Mixing -- Live Action and Animation” · Parents' Choice Award - “Dora's Backpack Adventure” home video: Parents’ Choice Approved Award · Parents’ Choice Award - Learning Horizons “Picture Words: Things Outside” Lift the Flap Flashcards: Parents’ Choice Approved Award 2002 · Imagen Award - "Best Children's Programming" (animation) · Prix Jeunesse Award - Finalist: award honors quality programming that furthers the physical, mental and social development of young people · Daytime Emmy Award - Nominated for 2 Emmys: "Oustanding Outstanding Children's Animated Program" and "Outstanding Achievement in Music Direction and Composition" · Alma Award (Nomination) - "Outstanding Children's Television Programming" · Family Fun Toy of the Year Award - Fisher-Price "We Did It! Dancing Dora" - Mattel's "Dora the Explorer" game Play Park Adventure Game" · Parents Choice Award - Great American Puzzle's "Dora the Explorer Stack and Play Blocks" - Dora the Explorer: Recommended (Summer and Winter) · Kids First Coalition - "Wish on a Star," "To the Rescue," and "Swing into Action" Kids First! endorsement · PlayDate Retailer Survey - Best Selling Toy Overall: Fisher-Price "We Did It! Dancing Dora" - Best Selling PC Game: Infogrames Dora the Explorer titles 2001 · Television Critics Association - "Outstanding Achievement in Children's Programming" · Parent's Choice Award (Silver Honor): - Dora the Explorer: “Swing into Action” home video - Dora the Explorer: “To the Rescue” home video - Dora the Explorer: “Wish on A Star” home video · Kids First Award: - Dora the Explorer: “Swing into Action” home video - Dora the Explorer: “To the Rescue” home video - Dora the Explorer: “Wish on A Star” home video

Please not e e, all information is subject to change.

Last updated 9 11/1 0 11/03.