Overview Classic children’s book by author, EB White, who also wrote Stuart Little Originally published in 1952, Charlotte’s Web became one of the best selling children’s paperbacks of all time 45 Million copies sold worldwide Translated into 23 languages
Postioning The retelling of the timeless classic with an irreverent contemporary twist.
Movie and TV Series Premiere Date Movie Premiere: Holiday 2006 DVD Theatrical Release: 2007 (date TBD) International Release Dates: TBD
Key Characters Wilbur the Pig; Charlotte the Spider; Templeton the Rat; Fern (12 year old female lead)
Key Attributes Classic book property; sweet, endearing, focused on the power of love & friendship
Merchandisable Elements New illustrated style will be developed Leverage key characters – Wilbur, Charlotte, Templeton
CP Target Primary*: Toddler Girls; Girls 3-8 Secondary: Adults; Boys 2-6; Infant 0-2 (TBD) *Except media products: gender neutral
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