Overview Blue’s Clues revolutionized preschool TV with its interactive, play to learn format. A TV and merchandise hit, Blue’s Clues has established itself as a leading preschool brand and will continue to delight preschoolers for years to come with new TV series characters and content and new consumer products offerings! Blue’s Clues has a whole new interactive segment with Blue’s Room. For the first time ever, preschoolers will hear Blue talk – directly to them!
Positioning The “New Classic” Preschool Property
CP Target Primary: Boys and Girls 2-5, and Moms Secondary: Tween girls, grandparents, gift-givers
Merchandisable Elements Blue’s Clues Educational Play-a-bility Themes (multi-layered) Tells a Story Figuring out solution to a posed question Games, art feel “motivated” and related to overall plot Blue’s Room Imagination Interpersonal Creativity Literacy
Show Facts Show launch: September 1996 Total episodes: 141 Blue’s Clues; 16 Blue’s Room TV schedule: Airs 8x a week: Mon @ 11am; Tues – Thurs @ 9:30am and 11am; Sat @ 11:30am on CBS Please note: The material on this site is confidential; no portion hereof may be disseminated or shared in any way to any other third party without the express prior written approval of Nickelodeon Consumer Products.