Upcoming retail initiatives are listed below. Please contact your Nickelodeon Retail representative for more information (refer to the Who's Who section for contacts).
Account | 1&2Q ’04 | 3&4Q ‘04 | 2005
Avon | One-page layouts: Valentine Sleep Shirt w/scrunchie (January-February) Knit Pajamas (2Q) Reader’s Digest Movie projection Books (2Q) Swim program (April-May) | One page layouts: P ublishing Nick Jr. Story Readers (3Q) Rainwear Set (3Q) Snowpants & Outerwear (4Q) Blankets (4Q) |
Barnes & Noble |  | Movie program pending |
Books A Million | Part of 12ft dedicated Nick section with signage at 160 BAM stores | Part of 12ft dedicated Nick section with signage at 160 BAM stores Movie feature in November (Tentative) |
Blockbuster | One panel column featuring plush, toy, NASCAR die-cast car (January) |  |
Borders | Part of Nick themed Summer Reading Camps at 300 stores (June – August) Part of Nick dedicated Amphitheatre space (June – August) | Will feature Spongebob movie in pylon |
Claire’s | Exclusive Designs |  |
Factory Card & Party Outlets | Featured in 8ft dedicated Nick section in 200 stores | Featured in 8ft dedicated Nick section in 200 stores |
Hot Topic |  | SpongeBob/Metallica T-shirt –ongoing support |
JC Penney | Featured in Nick Zone shops | Featured in Nick Zone shops |
Justice | Featured wall in 35 stores |  |
Kmart | 15ft Nick Feature Toy Area | 10ft Nick Feature Toy Area |
Lowe’s NASCAR Program | Nick Paints program-ongoing | Nick Paints program-ongoing |
Party City | Part of 12ft Nick dedicated section | Part of 12ft Nick dedicated section |
May Company |  | “Tween Initiative” (Back-to-School) T-shirts and electronic items featured on dedicated rack and tower |
Target |  | Premiere movie partner Details (TBD) |
Toys ‘R Us |  | Boutique at TRU Times Square (November ‘04) |
Wal-Mart | Inclusion of products mention for Toy and Video (March); Kellogg’s KCA cookies and Cheezits Retailtainment Event Participation in Wal-Mart Casting Smiles event (annual kids fishing event) with Kellogg's and Zebco (June) | Inclusion in Nick brands (Back-to-School) multi-partner event (Pending) Included in 50 store test for Nick dedicated space in Toy Dept. (August) | Incremental support around Movie DVD/Video Release Spring '05
Drug/Grocery Channels (specific account strategies to come) |  | Part of Nick Jr. (Back-to School) prepacked pallet (July) Movie specific display (October) |
Last updated 4/8/04. Please note, all information is subject to change.