The "Strat-a-Glance" below gives you an overview of the property, consumer product strategy, key product launches, on-air initiatives and more.
Overview Rocket Power is a big hit among kids who love the cool cast of characters and their extreme sports lifestyle. Rocket Power, another breakout hit from Klasky Csupo, the creators of Rugrats and The Wild Thornberrys, features four adventurous, loyal friends who are into extreme sports, extreme fun and extreme friendship. Rocket Power taps into what's important to kids today.
Positioning Rocket Power consumer products are the only ones that couple kids’ love of “extreme sports” with their favorite ensemble cast of kids “like them”
Target Primary: Boys 4–10 Secondary: Girls 4–10
CP Strategy - Key Plans Continue to support Rocket Power in key performing categories Leverage new TV specials in ‘04 to help support CP business
Key Product Plans 2004 Home Video: Paramount “Island of the Menehune” VHS/DVD; print advt (July) Sporting Goods: Variflex skateboards, mini-boards (Spring)
Key Initiatives and On-air Events 2004 TV special "Island of the Menehune" (July) QSR promotion On-air sweepstakes Ratings and Q-score 19.1 MM monthly viewers1 #7 Q-score among Kids 6-112 1) Nielsen Cume Data: 11/03 2) Marketing Evaluations, Inc: 5/03
Show Facts Show launch: August 1999 Strip date: September 2001 Total episodes: 72 TV schedule: Airs 14x a week: Mon-Fri at 7:30am and 4pm,; Sat-Sun at 7am, 7:30am Last updated 3/17/04. Please note, all information is subject to change.