All Grown Up ROCKET POWER Priority Products

LOB | 3&4Q ‘03 | 1&2Q ‘04 | 3&4Q ‘04
Activity Toys |  |  | 3&4Q ‘04 L aunch Activities (Fall)
Apparel and Accessories | 3&4Q ‘03 · Limited product development in boys sizes (4-20) t T-shirts and sunglasses |  | 3&4Q ‘04 Platform/launch apparel and accessories with exclusive retail partner (Fall)
Consumer Electronics | 3&4Q ‘03 3&4Q ‘03 · Video Now Personal Video Disc · Video Now Personal Video Disc |  |
Gift Home Furnishings |  |  |
Home Furnishings Home Video | · 3&4Q ‘03 All Grown Up home video and DVD release; print advertising (August) | 1&2Q 2004 | 3&4Q 2004
Home Video |  |  | 3&4Q ‘04 · Paramount “Island of Menhune” TV movie VHS /DVD; print advertising (July)
Interactive | 3&4Q ‘03 · THQ "Rocket Power: Zero Gravity" Game Boy Advance; print advertis ed ing |  |
Packaged Goods | 3&4Q ‘03 · Color-a A-c C ookie novelty cookie kits · Eastside Entrees: Shelf Stabilized flavored milk line for lunch programs (SpongeBob SquarePants, The Wild Thornberrys, Jimmy Neutron, Rocket Power) |  |
Publishing | 3&4 Q ‘03 · Simon & Schuster titles including new gatefold map novelty format · New titles from Random House · Featured in Scholastic’s Nick Zone continuity program | 1&2Q ‘04 New titles from Simon & Schuster and Random House | 3&4Q ‘04 New titles from Simon & Schuster and Random House
Social Expression |  |  |
Stationery and Bags |  |  |
Toys and Sporting Goods |  | 1&2Q ‘04 · Variflex S s kateboard and b b odyboards |
NICK CONSUMER PRODUCTS ADVERTISING |  |  |
RETAIL | 3&4Q '03 · Payless: Nick F f eature d A a rea · Kay-Bee t T oys: d D edicated Nickelodeon Boutique · Borders: Feature in Amphitheater section - Nick Days - 45 Store Openings - Summer Reading Clu b · Waldenbooks: Featured in Nick section |  |
SUCCESS STORIES (to be used externally) | Activity: Apparel & Accessories: Consumer Electronics: Gift: Home Furnishings: Home Video: Interactive: · Nearly 1.5 MM Rocket Power video games sold · Nickelodeon’s #2 interactive property in terms of revenue Packaged Goods: Publishing: · Nearly 200,000 Simon and& Schuster books sold Social Expression: Toys & Sporting Goods: Variflex skateboards and sporting goods are top-sellers at all major accounts

Please note, all information is subject to change.

Last updated 9 11/1 0 11/03.