#1 show on all kids TV among kids 2-11!1 53.2 million monthly viewers including 21.8 MM kids 2-11, 12.4 million tweens 9-14, and 23.2 million adults 18+2 #1 Q-score for Cartoon programs among kids 6-113 3 characters rank in Top 10 Q-scores: SpongeBob #1, Patrick #5, and Sandy Cheeks #83 Airs 20x a week: Monday-Friday at 8:30am, 5:30pm, 7:30pm; Saturday-Sunday at 9am, 9:30am and Sunday 4:30pm 1) Nielsen: 9/29/03-12/28/03 2) Nielsen Cume Data: 11/03 3) Marketing Evaluations, Inc.: 11/03 Note: For more information on the Q-Score study, please contact Marketing Evaluations, Inc. Last updated 3/18/04.