TV events, marketing support and product launches are listed below along with any TV, print or online advertising support. To view our TV advertising, please refer to the Video section of this site.
LOB | 1&2Q ‘04 | 3&4Q ‘04 | 1&2Q ‘05
TV Events and Marketing Support | 1&2Q ‘04 New episode airs (Jan) Dedicated SpongeBob Movie website launches (Feb) Primetime TV special "B.C." (March) On-air promotion On-air sponsors New episode airs (April) First movie announcement during Kids Choice Awards (April) SpongeBob Movie in-theater promotion begins (June) | 3&4Q ‘04 New episode airs (Oct) Movie on-air campaign begins (Oct) New movie-based products Custom movie publication (Nov) The SpongeBob Movie premieres in theaters nationwide (Nov 19) | 1&2Q ‘05 New episodes air throughout 2005 New creative directions in consumer products
Nick Consumer Products Advertising | 1&2Q ‘04 TV and Print advertising (March-April) | 3&4Q ‘04 TV, and Print advertising (August) Movie booklet with 5MM distribution (Fall) |
Activity Toys | 1&2Q ‘04 Flying Colors new activity category – Vivid Velvet Activities | 3&4Q ‘04 Flying Colors new activity category – Plug & Play TV activities |
Accessories including Pet, Watches and Car |  |  |
Apparel and Fashion Accessories | 1&2Q ‘04 Expand Patrick T-shirt line | 3&4Q ‘04 Develop movie-star themed apparel for kids and adults Develop movie specific product pending retailer demand/exclusive Introduction of “SpongeBob Yellow Label” as a department store exclusive |
Consumer Electronics | 1&2Q ‘04 Introduce line of cameras including 35MM and one-time use including “Holy Mackrel” Underwater One-Time Use camera; “Picture This” Sculpted 35MM Flash Camera; “A Winning Smile” One-Time Use camera w/Flash | 3&4Q ‘04 New line of Karaoke Machines from Emerson; TV advertising Expanded designs for consumer electronics including DVD player, TV/DVD combo, personal CD player, and CD boombox Video Now Color Personal Video Discs - “Krab Borg/Rock-A-Bye-Bivalve” and “As Seen on TV/Can you Spare a Dime” |
Gift | 1&2Q ‘04 Collectible Maquettes from Acme Animation Rubbermaid products Coolers from Haddad Accessories Checks from Clarke American | 3&4Q ‘04 Kurt Adler Holiday table top items Full line of gift items from MZ Berger Including men cufflinks, and gumball machines Expanded Tupperware items Bradford Exchange collectible (TBD) Holiday Airblown figures from Gemmy | 1&2Q ‘05 Expanded art from Animated Animations Spin Lamps from Rabbit Tanaka TBD
Home Furnishings | 1&2Q ‘04 Launch Patio sets from Kids Only @ TRU and other major retailers | 3&4Q ‘04 Refresh bedding program with new environments (October) Refresh throw program Expanded kitchen assortment to include chair pads, welcome mat from Franco MFG Borders Unlimited room décor at Loews Dorm room at Target from Franco Bedding around Movie from Franco for Target Expand Kitchen from Acme |
Home Video | 1&2Q ‘04 Paramount “SpongeBob Goes Prehistoric” VHS and DVD (March); print advertising | 3&4Q ‘04 Paramount “Sponge Guard on Duty” VHS and DVD; print advertising (June) Paramount title VHS/DVD (August) TBD Paramount Season 2 box set DVD; TV and print advertising |
Interactive | 1&2Q ‘04 Riverdeep SpongeBob Typing CD-ROM (June) | 3&4Q ‘04 Fisher-Price E-clips game Fisher-Price DVD Interactive Game THQ SpongeBob Movie game: X-Box, Playstation 2, GameCube THQ SpongeBob Movie game: CD-ROM and GameBoy Advance |
Packaged Goods | 1&2Q ‘04 Kraft Fruit Snacks; TV advertising Colgate Oral Care (February) Frankford Novelty Candy; TV, print and online advertising Good Humor ice cream; print advertising BD thermometers; print advertising MZ Berger Novelty Bath Products; print advertising Cheez-Its Cheese Crackers (January) | 3&4Q ‘04 Bounty paper towels; print advertising (June) Puffs Tissues (June) Centrum vitamins |
Publishing | 1&2Q ‘04 New titles from Random House, Chronicle Books, Leapfrog, TokyoPop, Pocket Books (Adult Targeted) (Spring) Simon & Schuster ship 7 new titles between April and July including the first SpongeBob Pop-Up book Scholastic/Grolier Nickelodeon Home Book Club Continuity Series (Spring) Chronicle Nick brand book program; New Spring titles include “Nickelodeon’s Election Connection” a tie-in to “Nick Picks the President” Fisher-Price Power Touch “SpongeBob Sleepytime”; TV advertising | 3&4Q ‘04 Simon & Schuster books tied to movie including 8x8 storybooks and Jr. novel (Fall) Random House/Golden Books coloring & activity books tied to movie (6 titles) (Fall) New non-movie titles from Publications International, Giddy-Up, Pocket, Simon & Schuster, Random House (Fall) Chronicle Nick brand book program – new titles in Fall include a Nick Cookbook and Game Book New Pocket Book Adult Humor title Reader’s Digest Bikini Bottom game book |
Social Expression |  | 3&4Q ‘04 Party Program specifically for Wal-Mart promotional aisle |
Stationery & Bags | 1&2Q ‘04 Global Designs Concepts picks up bag license and continues program at Mass Flying Colors office line at Walmart in power panels |  |
Toys and Sporting Goods | 1&2Q ‘04 Alpha Big Wheel Variflex skateboards and bodyboards . | 3&4Q ‘04 Mattel - RC Patty Wagon from Movie; TV advertising Mattel Interactive SB and Patrick; TV advertising Mattel assorted toy and game line based on SpongeBob show and Movie Tyco Boating School Playset (includes sound) Wild Planet Role Play Toys (Four SKUs - cash register, grill, short range walkie talkies, and toy binoculars) Disguise costumes and accessories Imagination DVD Game; TV advertising |
Last updated 4/5/04. Please note, all information is subject to change.