TV events, marketing support and product launches are listed below along with any TV, print or online advertising support. To view our TV advertising, please refer to the Video section of this site.
| 1&2Q ‘04 | 3&4Q ‘04 | 1&2Q ‘05
TV Events and Marketing Support | 1&2Q ‘04 Dora the Explorer Live Tour continues (Jan-Sept) Dodge partnership Primetime TV event "Dora's Super Silly Fiesta" (April 12) Consumer advertising On-air and online sweepstakes New consumer products Consumer Products advertising | 3&4Q ‘04 Special double episode "Dora's Fairytale Adventure" (Sept 24) All new line of consumer products Consumer Products advertising | 1&2Q ‘05 Dora Live! Tour re-launches themed to "Dora's Pirate Adventure" (January) TV special double episode "Dora's Pirate Adventure" (Januray) Consumer advertising Online and magazine support QSR (Spring) TV special "Big Sister" (April)
Nick Consumer Products Advertising | 1&2Q ‘04 TV, and print advertising supporting “Super Silly Fiesta” (March-April) | 3&4Q ‘04 TV, and print advertising supporting "Fairytale" (October) TV and print advertising (November) |
Activity Toys | 1&2Q ‘04 Flying Colors “Super Silly Fiesta” Notebook | 3&4Q ‘04 Flying Colors refreshes line-Fairytale theme | 1&2Q‘05 Flying Colors refreshes activites-Pirate theme
Accessories including Pet, Watches and Car |  |  |
Apparel and Fashion Accessories | 1&2Q ‘04 Apparel featuring "Super Silly Fiesta" theme | 3&4Q ‘04 Dora Fairytale themed apparel, sleepwear, and accessories MZ Berger Fairytale themed watches |
Consumer Electronics | 1&2Q ‘04 “Smile” One Time Use Snappy Cam w/Flash | 3&4Q ‘04 “Cowgirl” Vertical CD Karaoke Machine “Starcatching” Mini CD Boombox “Friends” Purse Cassette Player “Starcatching” Alarm Clock Radio w/Nightlite |
Gift | 1&2Q ‘04 “Star Catching” melamine from ZAK | 3&4Q ‘04 Kurt Adler seasonal program Gund refresh with Fairytale line Refreshed Tupperware Additional gift items from Colibri New clocks and gift items from MZ Berger | 1&2Q ‘05 Enesco Collectibles TBD
Home Furnishings | 1&2Q ‘04 All home “Star Catching” products Patio Furniture from kids Only at Toys ‘R Us and other major retailers Borders Unlimited room décor | 3&4Q ‘04 Franco refresh with Fairytale Dora bedding program From Baby Boom FairyTale cuddle pillow, Berber blanket, Pop-up-hamper, Fleece blanket, Hug-a-lounger | 1&2Q’05 Dora kitchen items from Acme International
Home Video | 1&2Q ‘04 Paramount "Dora's Pirate Adventure" VHS/DVD; TV and print advertising (January 27) Paramount “Dora’s Egg Hunt” VHS/DVD; print advertising (March 2) Paramount “Super Silly Fiesta” VHS/ DVD; TV and print advertising (June 1) | 3&4Q ‘04 Paramount “Dora’s Halloween” VHS/ DVD; print advertising (August 31) Paramount “Dora’s Christmas” DVD; print advertising (October 26) Paramount Dora DVD Box Set; print advertising (October 26) TBD Paramount “Dora’s Fairytale Adventure” VHS/DVD; TV and print advertising (October 5) |
Interactive |  | 3&4Q ‘04 Atari “Dora’s Fairytale Adventure” CD-ROM Fisher-Price DVD Interactive game Fisher-Price E-Clips game |
Packaged Goods | 1&2Q ‘04 Kraft Teddy Grahams Novelty Bath Products; print advertising Spin Brush; TV and print advertising | 3&4Q ‘04 Bounty Paper Towels (June) Puffs Tissues (June) Pasta Soup (August) Thermometer (September) |
Publishing | 1&2Q ‘04 “Super Silly Fiesta" tie-in titles from Random House and Simon & Schuster Giddy-Up Surprize Ink book New Publications International soundbooks New Learning Horizon Educational Wipe-Off Workbooks, Banners and Reward Stickers LeapFrog Imagination Desk; TV advertising "Let’s Catch Stars” title from Simon & Schuster New titles in Chronicle Nick Jr. Program | 3&4Q ’04 Simon & Schuster “Fairy-tale Adventure” storybook and “Dora’s Favorite Fairy Tales” Tie-in Circus storybook from Simon & Schuster “Dora Goes to School” storybook from Simon & Schuster Fisher-Price Power Touch Reader; TV advertising New Publications International soundbooks New titles in Chronicle Nick Jr. program include a shape-themed $24.95 block box and board book set | 1&2Q ’05 Simon & Schuster “Pirate Adventure” storybook
Social Expression |  | 3&4Q ‘04 2 new party programs specifically for Wal-Mart promotional aisle, one of which will be tied to FairyTale |
Stationery and Bags | 1&2Q ‘04 Global Design Concepts refreshes bag line with “Super Silly Fiesta” theme | 3&4Q ‘04 Global Design Concepts refreshes bags with new Fairytale theme | 1&2Q ’05 Global Design Concepts to launch Pirate themed bags
Toys and Sporting Goods | 1&2Q ‘04 Fisher-Price “Buenos Noches Dora” Lego Construction Playsets; TV advertising (Spring & Fall) | 3&4Q ‘04 Fisher-Price “Magic Hair Fairytale Dora” ; TV advertising Fisher-Price Dora’s Talking House; TV advertising Fisher-Price “Dress-Up Adventure Dora” Disguise Fairytale costumes and accessories Playhut Fairytale Castle playtent |
Last updated 4/7/04. Please note, all information is subject to change.