TV events, marketing support and product launches are listed below along with any TV, print or online advertising support. To view our TV advertising, please refer to the Video section of this site.
LOB | 1&2Q ‘04 | 3&4Q ‘04 | 1&2Q ‘05
TV Events and Marketing Support | 1&2Q ‘04 Primetime TV event "The Fairly OddParents Big Superhero Wish" (February 16) Burger King promo On-air sweepstakes Packaged Goods promotions Custom publication TV special "Timmy/ Jimmy Power Hour" cross-over episode with Jimmy Neutron (May) | 3&4Q ‘04 Primetime TV movie "Channel Chasers" (July 24) On-air sweepstakes Tune-in advertising New consumer products Consumer Products advertising | 1&2Q ‘05 Primetime TV musical "School's Out" (June)
Nick Consumer Products Advertising | 1&2Q ‘04 TV, and print advertising supporting mid-tier apparel launch (March-April) | 3&4Q ‘04 TV and print advertising supporting full mass launch (July-August) TV and print advertising (October) |
Activity Toys |  |  |
Apparel and Accessories | 1&2Q ‘04 Girls apparel exclusively at Kids ‘R Us Expand apparel and accessory program to all tiers of distribution including mid-tier and mass |  |
Consumer Electronics | 1&2Q ‘04 Video Now Black & White Personal Video disc SKUs – “Secret Origins of Denzel Crocker” and "Engine Blocked/Mighty Mom & Dyno Dad” | 3&4Q ‘04 Mousepads from Fellowes Personal Digital Assistants from Columbia Color Personal Video Disc SKUs – “Hard Copy/Parent Hoods” and “Miss Dimmsdale/Mind Over Magic” |
Gift | 1&2Q ‘04 Enesco collectibles at Target (waterball, bank, frame) through end of 2004 | 3&4Q ‘04 Gift line from MZ Berger (gumball machine, jewelry boxes and clocks) Figures from Palisades at specialty level |
Home Furnishings | 1&2Q ‘04 Comprehensive launch of beach, and bedding from Franco MFG @ Kohl’s & Wal-Mart |  |
Home Video | 1&2Q ‘04 Paramount “Superhero Spectacle” VHS/DVD; TV and print advertising (February) Paramount ”Jimmy Timmy Power Hour” special VHS/DVD; TV and print advertising (May) | 3 &4Q ‘04 Paramount “Channel Chasers” VHS/DVD; print advertising (July) Paramount Title TBD (October) |
Interactive |  | 3&4Q ‘04 THQ GameCube, X-Box and Playstation 2 THQ GameBoy Advance |
Packaged Goods | 1&2Q ‘04 Aquafina regional water test; print advertising Kraft Macaroni & Cheese (January); TV advertising Kraft Fruit Snacks (January); TV advertising Kraft CheeseNips (January) Johnson & Johnson Bandages (February) Frankford novelty candy; TV, print, and on-line advertising MZ Berger bath line; print advertising Good Humor face pop (February) | 3&4Q ‘04 Puffs Tissue; print advertising (June) Colgate Oral Care (July) |
Publishing | 1&2Q ‘04 New Simon & Schuster books including Mother’s day tie-in (January) TokyoPop graphic novel (February) Giddy-Up Surprize Ink book & bookmark (February) Random House/Golden Books coloring & activity books (May) Walter Foster How-To-Draw Fairly Odd Parents book | 3&4Q ‘04 Scholastic@Home Book Continuity program New Simon & Schuster titles including Christmas, Thanksgiving and Halloween titles New Random House coloring & activity books New TokyoPop Graphic Novel Fisher-Price “Squawkers” Power Touch title; TV advertising Leapfrog LeapPad Chronicle Nick Book program: New titles include a Nick Cookbook, Nick Game book and Build Your Own TV Remote Book & Kit |
Social Expression/Pet |  | 3&4Q ‘04 American Greetings party program at Mass (3Q) TetraFin’s fishbowl starter kit; print advertising |
Stationery and Bags | 1&2Q ‘04 Global Design Concepts launches bags & backpacks at Mass | 3&4Q ‘04 Stationery program launches at Mass (Back-to-School) |
Toys and Sporting Goods | 1&2Q ‘04 Flying Colors expanded line of toys including magnetic figures, reversing plush, Flop Swop Fairies (fairy set with swappable parts), and talking reversing plush; TV advertising Hasbro board game and puzzles | 3&4Q ‘04 Disguise Halloween costume and accessories (Cosmo, Wanda & Crimson Chin) |
Last updated 4/5/04. Please note, all information is subject to change.