Overview Zoey Brooks (Jamie Lynn Spears) is making history by being one of the first girls to attend Pacific Coast Academy, formerly an all boys boarding school. She is a natural leader, with her own style and is out to leave her mark on PCA. Pacific Coast Academy, an elite, all boys’ boarding school will now be accepting female students for the first time since the school was established in 1923. Zoey decides to be one of the first girls to become a student at Pacific Coast Academy. Very exciting, but also very scary. Fitting in at a new school is hard enough, but going away to boarding school and living on your own at age 13 can get crazy, especially when the girls are heavily outnumbered by the boys.
Positioning “90210 Meets The O.C.”
Series Premiere Date January 2005
Key Characters Girls: Zoey (Jamie Lynn Spears) Nicole (Zoey’s roommate; sweet, awkward) Dana (Zoey’s roommate; tough, attitude) Quinn (Zoey’s friend; creates crazy inventions) Boys: Chase (in love with Zoey) Logan (constantly battling Zoey) Dustin (Zoey’s younger brother; also attends PCA)
Key Attributes Show is shot on Pepperdine University Campus – show will have a beachy feel School will be very idealized/wish fulfillment school -- “uber cool”
Merchandisable Elements Aspirational lead character Tween girl fashions
CP Target Girls 6-11
Show Facts Show launch: January 2005 Strip date: Spring 2007 Total episodes: 52 18 new episodes air 2006 TV schedule: Airs 2x a week: Sun in TEENick @ 8pm; Mon @ 8:30pm
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