The summaries of recent Nickelodeon retail meetings are detailed below specific to The Fairly OddParents (click on the different logos/images above to see what was discussed for other properties). For further information, please contact your Nickelodeon Retail Marketing representative (refer to the Who's Who section).
Date | Retailer | Attendees | Summary and Next Steps
3/2/04 | Wal*Mart | Wal*Mart: Julie Mc Namara, Merch Manager Entertainment Leslie Bland, Marketing Mgr Licensed Products Book Eddlemeyer, Coordinator Licensed Marketing Nickelodeon: Michelle McLaughlin, Director Retail Development Susan Chronister, THQ | Summary: Presented activity for both properties. Julie MacNamara very responsive and stated she would like to look into testing a Nick dedicated space in video games via censor tagging. Also they are interested in cross merchandising and opportunities with grocery. Presented the opportunity to share the retail research study and set a bigger meeting for the Entertainment Department. Next Steps: Talking to Package Good partners regarding clip strip opportunities Follow up with Julie regarding retail research presentation Follow up with Leslie regarding activities during Back-to-School and possibly making a bigger event. Provide Julie with a list of 50 stores with the Nick toy test.
3/2/04 | Wal*Mart | Wal*Mart: Wendy Defrief, Asst Buyer Accessories D33 Nickelodeon: Michelle McLaughlin, Director Retail Development | Summary: Presented all properties and asst buyer stated buying Dora would be a struggle for her and her buyer, Michele Lupo, as all most license categories were Ellen Peoples responsibility. She did say that they hadn’t planned on taking SpongeBob and in light of the movie and other department support not buying SpongeBob would be a missed opportunity. Next Steps: Send licensee list Incremental placement and promotion list for SpongeBob, Fairly OddParents and Dora Keep asst buyer in the loop on when we get a meeting to review our research study with her DMMs
3/2/04 | Kohl’s | Kohl's: Mike Johnson Scott Ternes Nickelodeon: Bob Traub, VP Retail Deena Boykin, Director Retail Michelle Wong, Coordinator, Retail Kym Hickey, Director Licensing | Summary: Pitched FOP for 4Q ’04 Next Steps: Nick Retail following up in 1-2 weeks on the following: Fairly OddParents level of support, All Grown Up exclusive opportunity, outstanding everGirl launch issues and sending out sizzle tape for Danny Phantom Nick Apparel working with licensees and retailer to recommend optimal category proportions for merchandising mix
2/23/04 | Federated | Federated: Cathy Rano Jeff Glick Nickelodeon: Deena Boykin, Director Retail Bob Traub, VP Retail Kym Hickey, Director Apparel Hal Snik, VP Apparel & Stationery Leigh Anne Brodsky, EVP Consumer Products | Summary: Presented updates on Blue’s Room, Dora, All Grown Up and Fairly OddParents Next Steps: Scheduling follow up meeting Mid-March to finalize Holiday placement
2/23/04 | Sears | Sears: Meg Ostrom, GMM Caula Obertance, Boys 4-20 Megan Seifert, Girls 4-16 | Next Steps: Meeting with Meg Ostrom week of 3/8 to discuss holiday opportunities in more detail
2/20/04 | Borders | Borders: Jennifer Colbert, Category Manager Cheryl Fields, Marketing Manager Children's & Multimedia Ella Garrison, Manager, Children's Sales & Marketing Victor Iannone, Children's Marketing Specialist Wendy Krabbe, Marketing Manager Nickelodeon: Kristy DeLano, Director Nickelodeon Retail Development Lisa Andrews, Coordinator Nickelodeon Retail Development Margaret Milnes, Senior Director Nickelodeon Publishing | Summary: Nickelodeon will have featured space at 500 Borders Amphitheatre sections (June 26-August 29) We are supporting the sections with custom signage Borders is also hosting Nickelodeon themed Summer Reading camps at 300 stores Nick will support the camps with suggested events and will provide grand prizing Nickelodeon will also support grand openings throughout 2004 with costume character appearances and prizing NY opening scheduled for (April 17)
2/18/04 | Wal*Mart | Wal*Mart: Rick Cloud, Sporting Goods Buyer Nickelodeon: Michelle McLaughlin, Director Retail Development Paul Sauer, Variflex Sales | Summary: Kids Sporting Goods is loosing space in department because of a downtrend in kids buying Industry hit heavily is skates and skateboards loosing space to paint ball which is productive for Wal-Mart Buyer is only keeping 2-3 license skus beyond his private label. He has confirmed that he is taking Spiderman, Hulk and most likely SpongeBob as the third item Next Steps: Send Variflex and Rick Bond a list of incremental promotional activity for SpongeBob and Fairly OddParents for Fall
2/12/04 | Wal*Mart | Wal*Mart: Eric Thomson, Oral Care Buyer Nickelodeon: Michelle McLaughlin, Director, Retail Development | Summary: Overall good meeting supporting lauch items for SpongeBob/Fairly OddParents/Blue's Clues. Suggested potential promotional placement in November and pulling 3rd SpongeBob sku release up to 4th Qtr Next Steps: Send a list of SpongeBob/Fairly OddParents/Blue's Clues incremental placement and promotion for 3rd and 4th Qtr
2/3/04 | May Company | May Co: Wendy Schuster, Market Represnetative, 7-16 Jim Foley, Divisional Childrenswear Nickelodeon: Nakita Johnson, Manager, Retail Development Michelle Wong, Coordinator, Retail Development Kym Hickey, Director, Apparel Licensing Denise Gomez, Manager, Consumer Electronics | Summary: May Company looking into developing tween section for Girls 7-16. Dedicated area currently to consist of t-shirt rack and tower for consumer electronics but final concept not complete Next Steps: Vendor Fair 2/9: prep to showcase products and ideas for dedicated section.
2/3/04 | Wal*Mart | Wal*Mart: Doug Degn, EVP Gary Severson, GMM Scott McCall, DMM ToyDept Marvin Deshommes, Preschool and Boys Buyer Barb Laubenstein, Girls Buyer Nickelodeon: Maureen Taxter, SVP Retail Development Bob Traub, VP Retail Development Jim Davey, VP Toy Michelle McLaughlin, Director, Retail Development | Summary: Scott McCall suggested we regroup in a few weeks to discuss testing a Nick dedicated toy space in 50 stores in August. Next Steps: Regroup internally to discuss next steps and touch base with buyers and Scott McCall in 3 weeks to discuss getting started on test program
2/3/04 | May Company | May Company: All May Company buyers Nickelodeon: Nakita Johnson, Manager Retail Development Michelle Wong, Coordinator Retail Development Kym Hickey, Director Apparel Licensing Denise Gomez, Manager Consumer Electronics | Summary: May Company looking into developing tween section for Girls 7-16. Dedicated area currently to consist of T-shirt rack and tower for consumer electronics but final concept not complete. Presented property updates on Fairly OddParents, All Grown Up, SpongeBob and Ginger Next Steps: May Company to finalize Back-to-School tween initiative by Mid-March
2/2/04 | Wal*Mart | Wal*Mart: Phil Fielding, Activity Buyer Nickelodeon: Michele McLaughlin, Director, Retail Development | Summary: Phil is happy with the overall Nick brands performance. Next Steps: Regrouped with Jakks on meeting. Touch base in 3 weeks regarding 50 store test of Nick dedicated space.
1/20/04 | Target (Target Expo) | Target: Buyers from all departments Nickelodeon: Bob Traub, VP, Retail Development Kristi DeLano, Director, Retail Development Hal Snik, VP, Apparel & Stationery Jim Davey, VP, Toys and CP Marketing Sherice Guillory, VP, Home & Gift and Packaged Products Steve Youngwood, SVP, Media Products Jason Korfine: Director, New Business Development | Summary: Goal of this event is to showcase our key brands and solicit support for their placement throughout the store. The first half of the show was dedicated to previously scheduled meetings, while the second half of the show was a trade show format where buyers and marketers could walk through our room. During the course of the show, we spoke to someone from nearly every Target division. As Fairly OddParents is a relatively new property, buyers are testing product this Spring and will roll out product based on the success of their tests. Buyers were optimistic about its potential. Next Steps: Work closely with partners to monitor Fairly OddParents tests. Licensees, please ensure we are aware if you have not received placement.
Last updated 3/8/04.