Overview The legend of Avatar takes place in a lost age, when the world was divided into four nations: Earth, Air, Water and Fire. After years of harmony, the Fire Nation is now threatening to engulf the entire world. Only the Avatar, the spirit of all 4 nations embodied in human form, can save the world. Though he’s been lost for 100 years, the 24th Avatar has finally returned, reincarnated as a 12-year-old Airbender named Aang.
Positioning An animated epic saga that follows twelve-year-old Aang, a reluctant hero who must restore balance to his war-torn world. In this action/comedy he must learn to master the art of Bending – the physical manipulation of water, earth, fire, and air. By combining a unique method of fighting (“bending”), movie-quality visuals, an engaging narrative storyline and a “team to identify with” (four nations), Avatar brings the strongest elements of boys action properties into one breakthrough anime brand.
Series Premiere Date February 21, 2005
Key Characters Aang (the Avatar, an air bender) Kya Sokka Zuko
Key Attributes Epic storytelling -- strong, layered back-story and rich character development similar to Pokemon and Yu-Gi-Oh Unique style of magic – “Kung Fu as magic” Heavy gaming appeal TV series will have a story arc that moves forward with each season of episodes Avatar’s storyline plays out over the course of a trilogy: Book 1: Water [Winter- follows characters’ journey from South Pole to North Pole] Book 2: Earth [Spring- journey to the Earth Kingdom] Book 3: Fire [Summer- Infiltration of the Fire Nation to save the world]
Merchandisable Elements Heavy gaming appeal with epic storytelling -- strong, layered back-story and rich character development similar to Pokemon and Yu-Gi-Oh Bending moves Props Recurring tools as seen on the show Animal figures to go with character Asian Influence Character text and designs
CP Target Primary: Boys 6-11
Show Facts Show launch: February 2005 Total episodes: 40 20 new episodes air 2006 (beginning April) TV schedule: Airs 3x a week; Fri @ 8pm, Sat–Sun @ 11am
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