Overview LazyTown is a funny, fresh show that blends movement, music, comedy and great storytelling in a colorful, fast-paced upside-down world. Stephanie comes to LazyTown from the outside world and meets a zany mix of kids and grownups, including the world’s laziest super-villain, Robbie Rotten. Fortunately for Stephanie, LazyTown is also home to Sportacus, an athletic super-hero who jumps, leaps and flips his way across LazyTown while helping Stephanie navigate between healthy lifestyle choices and easy but unhealthy ones. LazyTown may have the laziest name on Earth, but it’s jam-packed with action, energy and a powerful message that tells all kids they have the will to succeed.
Positioning “A new gravity-defying, action-packed pop musical” Tagline: “Get Your Move on with LazyTown” A “cartoon come to life” that uses humor & visually dynamic stories to encourage kids to discover the fun of being physically active & healthy LazyTown is entertaining first and educational second. The overarching philosophy of LazyTown is to inspire kids to live healthier lives through fitness, choices in diet, improved self-respect, etc. It will teach, not preach, making “learning” fun and exciting, a natural and seamless outgrowth of the story.
Key Characters Sportacus – the energetic, magnetic hero (sugar is his kryptonite) Stephanie – a sweet, optimistic girl, a wide-eyed visionary an aspiring dancer, sees life as a great adventure Robbie Rotten – Sportacus’ sworn nemesis and the world’s laziest super-villain, wants to keep the town’s lazy lifestyle Pixel, Trixie, Stingy, Ziggy: Stephanie’s friends (4 puppets/characters)
Key Attributes Visually Exciting Unique production style; 3-D backgrounds Broad physical comedy Gravity-defying athletic stunts Aspirational Characters Stephanie Sportacus Healthy, Active Lifestyle Filled with movement and activity/music & dance Tackles fitness and nutrition in a fun way
Activities/Signature Elements Movement Singing and dancing -- 2 songs featured each episode: a musical song reflecting the episode’s events and a celebration song (“Bing bang dig a rig a dong”) Healthy lifestyle Environment: colorful, toon-like town Mixed media: 3-D animation, live action, traditional puppets on green screen Traditional sports within stories
CP Target Age: Boys and Girls 3-7 Gender: Girl or Boy targeted in certain categories: Toys, Apparel and Accessories, Stationery and Party, Home Furnishings Gender-neutral in other categories: Home Video, Interactive, Books, Packaged Goods
Show Facts Show launch: August 2004 Total episodes: 53 15 new episodes air 2006 TV schedule: Airs 11x a week: Mon – Fri @ 11:30am and 1:30pm; Sat on CBS
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