All Grown Up RUGRATS Priority Products

LOB | 3&4Q ‘03 | 1&2Q ‘04 | 3&4Q ‘04
Activity Toys |  |  | 3&4Q ‘04 L aunch Activities (Fall)
Apparel and Accessories |  |  | 3&4Q ‘04 Platform/launch apparel and accessories with exclusive retail partner (Fall)
Consumer Elect ronics | 3&4Q ‘03 3&4Q ‘03 · Video Now Personal Video Disc · Video Now Personal Video Disc |  |
Gift Home Furnishings | 3&4Q ‘03 · Enesco C c ollectibles including water globes, frames, ornaments, plaques (September) · Pure and Simple M m odular C c harm bracelets (TBD) | 1&2Q ‘04 · Enesco C c ollectibles (TBD) |
Home Furnishings Home Video | 3&4Q ‘03 · Brew ster wallpaper and wall borders · Lowe’s P p aint line · 3&4Q ‘03 All Grown Up home video and DVD release; print advertising (August) | 1&2Q 2004 | 3&4Q 2004
Home Video | 3&4Q ‘03 · “Rugrats Go Wild” movie VHS/DVD; TV and print advertising (Novmeber 11 December 16) |  |
Interactive | 3&4Q ‘03 · THQ "Rocket Power: Zero Gravity" Gam e e Boy Advance; print advertis ed ing |  |
Packaged Goods | 3&4Q ‘03 · Rugrats Movie as promotional overlay on Centrum Vitamins and Global Consumer Products novelty beverage · MZ Berger bath line (TBD) |  |
Publishing | 3&4Q ‘03 · Simon & Schuster Christmas, Thanksgiving, and Halloween titles · Random House/Golden Books Christmas, Thanksgiving, and Halloween titles · Featured in Scholastic’s Nick Zone continuity program | 1&2Q ’04 · Simon & Schuster S&S Easter title | 3&4Q ’04 Simon & Schuster Christmas and Halloween titles 3&4Q ’04 · Simon & Schuster S&S Christmas and Halloween titles · New coloring & activity books from Random House
Socia l Expression | 3&4Q ‘03 · Refreshed American Greetings Holiday program including greeting cards, gift wrap and ornaments |  |
Stationery and Bags |  |  |
Toys and Sporting Goods |  |  |
NICK CONSUMER PRODUCTS ADVERTISING |  |  |
RETAIL | 3&4Q '03 Kay-Bee Toys: Rugrats Toy Exclusive 3&4Q '03 · Kay-Bee Toys Rugrats Toy Exclusive | 1&2Q '03 · Lowe’s: Nick p aints p rogram |
SUCCESS STORIES (to be used externally) | Overall: · Has g enerated $3 BILLION at retail since 1997! Activity: Apparel & Accessories: Consumer Electronics: Gift: Home Furnishings: Home Video: · More than 21 MM Rugrats home videos sold s Interactive: · First licensed video games to sell more than $100 MM! · THQ Rugrats “Search for Reptar” is the #2 licensed kids Playstation game ever! · · Sony praised Rugrats video games as “the product that established Playstation with kids” (1999 Platinum Award for THQ Rugrats “Search for Reptar” Playstation video game) Packaged Goods: · Rugrats has proven to be a stable and successful licensed property in the Packaged Goods world as evidenced in several key categories: - #3 selling licensed children's vitamins (Wyeth Wh itehall-Robins) - Rugrats has been an important part of Kraft's Macaroni 'n N Cheese portfolio, remaining a top licensed SKU s since its launch in 1997 - Rugrats is a key seasonal property -- candy sales continue to see year on year increases Publishing: · More than 20 million Nearly 15 MM books sold including Publisher’s Weekly, USA Today and New York Times bestsellers Social Expression: · Rugrats social expression program has generated more than $200 MM at retail since its launch 1994 Toys & Sporting Goods: AWARDS/NOMINATIONS: 2003 · Daytime Emmy Award Nominations - “Outstanding Children's Animated Program” 2002 · Emmy Award - Outstanding Children's Program, "All Growed Up" - Nomination 2001 · Television Critics Association Award (Nomination) - Outstanding Achievement in Children's Programming 2000 · Parents' Choice Awards - "I Think I Like You" (Home Video) -- Approved - "Make Room For Dil" (Home Video) -- Approved - "Runaway Reptar" (Home Video) -- Approved 1999 · Sony Platinum Award - Rugrats Playstation Title · Parents' Choice Awards - "In Search of Mighty Reptar" (Home Video) 1998 · LIMA Award - License of the Year · Parents' Choice Awards - "Angelica Knows Best" (Home Video) -- Approved - "Mommy Mania" (Home Video) -- Approved - "Dr. Tommy Pickles" (Home Video) -- Approved 1997 · Parent's Choice Award - "Mother's Day Special" (Home Video) -- Silver · CableACE Award - Writing in a Children's Special for "Mother's Day Special" 1996 · Prix Jeunesse Award (Nomination) 1995 · Datime Emmy Award - Outstanding Achievement in Animation · Coalition for Quality Children's Video/Kids First! Award - "The Santa Experience" (Home Video) 1994 · Datime Emmy Award - Outstanding Animated Program · Parents' Choice Awards - "The Santa Experience" (Home Video) -- Silver · Coalition for Quality Children's Video/Kids First! Award - "Tales From the Crib" (Home Video) 1993 · CableACE Award - “Outstanding Animated Series” · Parents' Choice Awards - "Tales From the Crib" (Home Video) -- Gold · ITA Certification - "Tales From the Crib" (Home Video) -- Gold - "A Baby's Gotta Do What A Baby's Gotta Do" (Home Video) -- Gold 1992 · Datime Emmy Award - Outstanding Animated Program

Please note, all information is subject to change.

Last updated 9 11/1 0 11/03.