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Overall Has generated $2.5 BILLION at retail since its launch Holiday 2000! Activity Happy Dog Toys award-winning “SpongeBob Aquarium” exceeded all expectations and broke new ground for Nickelodeon at pet distribution outlets Apparel & Accessories #1 property in young men’s t-shirts at Wal-Mart for Back-to-School and Holiday '03 #1 licensed apparel property for adults in sleepwear and T-shirts #1 selling adult tie at Wal-Mart Patrick T-shirt out selling Spongebob for the month of August at Wal-Mart and Target #1 selling character property at Hot Topic after 2 years One of the top selling licensees in Boys apparel and accessories More than 1 MM clocks sold at major retailers Consumer Electronics #1 selling licensed mouse pad from Fellowes #1 selling CD case at Toys R Us – best selling SKU in the history of the category Ranked 1st of 7 properties in sales of one-time use cameras at Target outselling Hello Kitty, Disney Princess, and Bratz among others Gift Checks launched in September with Checks in the Mail SpongeBob looks to be licensee’s top 2 licensed checks for the year The five SpongeBob items have outsold beyond Tupperware’s expectations since launching in the mini-catalog in August Most Tupperware items are successful if they sell 1,000 units SpongeBob items have sold upwards of 90,000 units since launching Home Furnishings Bedding is being sold in full sizes in addition to twin (indicating that adults are buying SpongeBob bedding and not just kids) Borders Unlimited will launch room Décor at Loews for 3rd Qtr Patio furniture has launched at TRU and other major retailers Possible SB Dorm room dorm Franco (TBD) Bedding continues to be a top 3 seller at all key retailers 2 million cuddle pillows have sold to date Home Video More than 3.5 MM home videos sold SpongeBob titles consistently rank in the Top 20 Overall Children’s Videoscan Charts Interactive 3 MM video games sold THQ “SpongeBob Employee of the Month Operation Krabby Patty " CD-ROM was the top selling children's game title for the month of February A leader in licensed video game properties along side Harry Potter and Yu-Gi-Oh 4 titles on the Top 100 Best Seller List across all platforms in 2002 (666665 titles including PC) #2 best selling PSX title in 2002 (#34 best selling title among all video games on all platforms) #13 best selling GBA title in 2002 (launched September 2002) #7 and #14 best selling kids PC titles in 2002 (#22 best selling title overall - all genres) Packaged Goods #1 licensed Macaroni and Cheese SKU in Kraft’s history outselling non-licensed Skus #1 licensed bandages from Johnson & Johnson #1 Good Humor face pop #1 CheeseNip SKU from Kraft #1 novelty beverage from Global Consumer Products #1 licensed bath products from MZ Berger #3 NEW item in Packaged Ice Cream category in 2003, and the #8 co-branded product overall (Breyers 1/2 gallon) Publishing More than 10 million books sold to date! The Simon & Schuster SpongeBob Chapter Book series has been on the Publisher’s Weekly Children’s bestseller list since November ‘02 Walter Foster has sold over 1 million copies of “How to Draw SpongeBob” Social Expression #1 air freshener #1 party program for American Greetings Stationery and Bags Trends has sold 1MM SpongeBob posters since its launch in March of 2002 The 2003 Mead SpongeBob calendars generated over $1MM in sales at Wal-Mart Flying Colors SpongeBob stationery line is the #1 licensed stationery program at Wal-Mart and Office Max during Back-to-School 2003 Toys & Sporting Goods SpongeBob Board Game was Mattel’s #1 Board Game Barbie Loves SpongeBob was Mattel’s #2 mainline Barbie Doll in 2003 – Making it Mattel’s most successful co-branded Barbie in history! AWARDS/NOMINATIONS 2003 Primetime Emmy Award Outstanding Animated Program (For Programming Less Than One Hour) - Nomination 2002 Emmy Award Outstanding Children's Program - Nomination Television Critics Association Outstanding Achievement in Children's Programming - Nomination Pet Product News Editor’s Choice Award Happy Dog’s SpongeBob Aquarium Sony’s Prestigious “Greatest Hits Program” for SpongeBob video games Kids First Coalition "Nautical Nonsense" and "Sponge Buddies" DVD Kids First Endorsement Last updated 3/7/04.