Overview A coming of age story for Addie Singer, a distinctively self-aware twelve year old girl who uses music, which she writes, as a compass to navigate through the triumphs and pitfalls of “tweenage” life. Addie Singer is a quick witted seventh grader who doesn’t care about popularity or fame. Addie just wants to be accepted for who she is which is not “queen” of the social circuit. In the privacy of her room she writes songs to reflect her thoughts and help her to understand “tweenage” life. She is not an accomplished musician or lyricist and often tries to stretch a rhyme or two but her songs reflect her thoughts in a unique and entertaining manner. As we watch the events of Addie’s adolescent life unfold we hear the humorous observations and perceptions that run through her mind.
Positioning Tween Brand
Series Premiere Date September 12, 2004
Key Characters Addie Singer (Played by Emma Roberts, niece of Julia Roberts)
Key Attributes Relatable tween/teen issues
Merchandisable Elements Girl Power Bohemian Style Tween girl fashions
CP Target Girls 7-12
Show Facts Show launch: September 2004 Total episodes: 39 13 new episodes air 2006 (beginning January) TV schedule: Airs 2x a week: Sunday in TEENick @ 7:30pm; Wed @ 8:30pm Genre: Live Action, Comedy
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