Upcoming retail initiatives are listed below. Please contact your Nickelodeon Retail representative for more information (refer to the Who's Who section for contacts).
Account | 1&2Q ’04 | 3&4Q ‘04 | 2005
Avon | Knit pajamas (April) |  |
Books A Million | 12ft dedicated Nick section with signage at 160 BAM stores | 12ft dedicated Nick section with signage at 160 BAM stores |
Borders | Part of Nick themed Summer Reading Camps at 300 stores (June – August) Part of Nick dedicated Amphitheatre space (June – August) |  |
Kohl’s | Apparel Test (Spring) |  |
Party City |  | Part of 12ft Nick dedicated section (June ‘04) |
Payless | Footwear Test (February) |  |
May Company | Foley’s Apparel Test (Spring) | “Tween Initiative” (Back-to-School) T-shirts featured on dedicated rack |
Toys ‘R Us |  | Boutique at TRU Times Square (July ‘04) |
Wal-Mart |  | Inclusion in Nick brands (Back-to-School) multi-partner event (pending) Included in 50 store test for Nick Dedicated space in Toy Dept. (August) |
Drug/Grocery Channels (specific account strategies to come) |  | Part of Nick Jr. (Back-to-School) prepacked pallet (July) |
Last updated 4/8/04. Please note, all information is subject to change.