Date | Retailer | Retailer Attendees | Nick/Licensee Attendees | Property | Goals/ Objectives | Nick Contact | Feed-back? | Meeting Recap | Next Steps
25-Sep | May Company | · Missy Fish, DMM Kids · Cathy Cooksey, Infants · Katia Poulard, Layette/Accessories · Angela Ortell, Layette/Accessories · Cheryl Jansen, Kids · Dayna L. Mell, Layette/Accessories · Michele Gonzalez, Infants · Jessica Ward, Girls 2-6X · Jill Jacobs, Girls 2-6X · Lori Savage, Boys 2-7 · Matt Hilgeman, Boys 2-7 | · Deena Boykin, Director, Nick Retail | All | Pitch 2004 initiatives | Michelle Wong | no | Dora apparel and accessories continue to sell well at May Company stores. They current have a small offering of Blue's Clues products on the floor. Buyers were very interested in supporting the following promotions for 2004: · Dora Star Catching Accessories – Summer · Blue's Room – August · Dora Fairytale - Fall Buyers would also like to see boards for the following properties: · Diego Apparel · Little Bill Apparel | · Licensees should contact their buyers to show new boards and concepts for Dora and Blue's Clues · Continue to check Communickation for updates on this program · Licensees should contact Deena Boykin at Nick Retail for more information - (212) 846-6714
10/3 | Toys R Us | · Wayne Yodzio – Vice President/DMM, Preschool, Video, Interactive · Michael Tabakin – Director Corporate Marketing – Licensing & Entertainment · Rich Ryan – Buyer, Preschool · Jay Figliolino – Buyer, Electronics | · Bob Traub, VP Retail Development · Jim Davey, VP Marketing and Toys · Nancy Wolpert, Senior Director, Video · Andrea Farkas, Manager Retail Development | All | Pitch 2004 Initiatives to Preschool Buyers | Andrea Farkas | no | Blue’s Room We introduced TRU to Blue’s Room and presented them with the promotional and product strategies for the brand. Overall, TRU’s reaction was positive and they liked the new direction of the property with the live action. We also presented them with an opportunity to support the Times Square location next August in exchange for securing a chain-wide Blue’s Room event. Dora We discussed the idea of dual merchandising the Dora brand in both Preschool and Girl to best capture the Diego/unisex market and maximize the brand. Dora continues to perform well at TRU, so based on the Fall 2004 line review, TRU will determine which department will be the key driver for Dora moving forward. Little Bill We presented TRU with an update on our Little Bill strategies. SpongeBob We presented a top-line update on the property and are working to set up a separate meeting to present SpongeBob movie. Promotional Opportunities Wayne Yodzio expressed interest in developing more Video/Toy cross-category promotions. Please let us know of any opportunities that arise. | · For more information, please contact Andrea Farkas in Nick Retail Development at 212.846.6649 or at andrea.farkas@nick.com.
10/30 | Kay-Bee | · CB Alberts, Senior VP Merchandising · Fred Hurley, VP DMM · Chris Duquette, Buyer · Scott Sheffield, Buyer · Suzie Harris, Buyer · Jane Schember, Buyer · Jim Meyer, Sr. Buyer · Steve Benoff, Buyer · Ed Supple, Buyer · John Reilly, Director Sales Promotion & PR | · Robert Traub, VP Retail Development · Victoria Bush, Toy Director · Andrea Farkas, Manager Retail Development | Dora Blue SpongeBob Fairly OddParents | 2004 property and product initiatives | Andrea Farkas | yes | Overall, KB is looking for product differentiation from Wal-Mart and other mass retailers. Moving forward, KB will position themselves as a Toy and Gift Specialty Store. They are also exploring Room Decor and other kids categories. DORA Dora business at KB is very strong. KB is pleased with the property and seemed excited about the new initiatives, including FairyTale and Diego. They also expressed satisfaction with the Fisher Price preschool line. We anticipate their support of FairyTale product next year. BLUE We received great reception around Blue's Room. They were excited about the launch and direction of the property, so we feel there is an opportunity to expand Blue's presence in 2004. SPONGEBOB They are excited about the movie and are interested in supporting SpongeBob in their stores for Holiday '04. They are currently considering a potential 4-foot Front of Store display, and Nick will work with them to support the section with a promotional overlay. FAIRLY ODDPARENTS Initial sales are slow but KB likes the property. Pending a sales success, they would be interested in expanding the property's presence in 2004. OTHER We had a separate meeting with Sal Vasta and his team from KB's Wholesale division. Their goal is to develop and maintain strategic relationships to sell toys and provide merchandising services to other retailers and business partners. We are exploring opportunities to work with this division of KB in order to expand Nick's presence in alternate classes of trade. We will keep you apprised of any opportunities. | Blue’s Clues: Nick to follow up with KB regarding Blue's Room support in the back half of '04. SpongeBob: Nick to work with KB to develop a promotional overlay.
11-18-03 | TRU | · Manny Francione, DMM Girls/Boys · Lee Brayn, Buyer · Deborah Terrell, Buyer · Paulette Prim, Buyer | · Robert Traub, VP Retail Development · Jim Davey, VP Marketing & Toys · Andrea Farkas, Manager Retail Development | Multi-properties | Pitch 2004 Initiatives to Girls/Boys Buyers | Andrea Farkas | no | Nick met with the Girls and Boys Buyers to discuss 2004 Property and Product Initiatives. Overall, TRU’s main objectives continue to be driving traffic to their stores and being able to offer their customers exclusive and/or first-to-market product opportunities. Below is a recap per property. Dora Dora business is strong at TRU. We currently have 11 ft. of Dora space within the Girls section. TRU will continue to strongly support this property in 2004. They are also interested in a promotional opportunity for Spring ’04 (pre-Easter)and we anticipate strong support of Dora Fairytale in the Spring. Blue’s Room Although the preschool buyers weren’t in this meeting (we met with them on 10/3) TRU expressed interest in the property and was excited about the new direction with the live action. SpongeBob TRU has had spotty success with SB toys, some performing well and others not as successful. They will continue to support the property on an item by item basis. Per their request, we will set up time in January to present them with SpongeBob movie. Fairly OddParents Product is selling well and will be merchandised out of the Girls area moving forward. TRU is interested in a potential promotional opportunity for Spring ’04 (pre-Easter). everGirl Buyers are looking forward to seeing the doll line. Series of Unfortunate Events Buyers are in the process of deciding what properties to support for Holiday ’04 and would like to see product. | · Nick to follow-up with promotional ideas around potential Spring 2004 Dora and FOP promotions. · Licensees to follow up with Andrea Farkas at Nick if they are interested in offering a coupon on FOP or Dora product for a potential Spring ’04 opportunity (TBD). · Nick to set up a meeting in January with TRU buyers to Present SB movie. · Licensees should contact Andrea Farkas at andrea.farkas@nick.com or at 212.846.6649 for more information.
12/3/03 | Wal-Mart (Infant and Toddler Dept) | John Kunkel, Buyer Christy Mangio, Buyer Jacque Blankenship, Marketing Tony Cook, Buyer Renata McDaniel, Asst. | Robert Traub, VP Retail Sherice Guillory, VP Retail Michelle McLaughlin, Dir. Retail Jori Meyer, Coord. Retail | Dora, Blue’s Clues, Little Bill and SpongeBob | Nickelodeon Super Silly Summer – June 2004 | Michelle McLaughlin | no |  |
12/3/03 | Wal-Mart Licensed Marketing Team | Leslie Bland, Marketing | Robert Traub, VP Retail Michelle McLaughlin, Dir Retail Jori Meyer, Coord Retail | Multi-Property | 2004-2005 Promotions Calendar | Michelle McLaughlin |  |  |
Pending | Wal-Mart Toy Department | All Toy Buyers – TBD | Wal-Mart Retail Team | Multi-Property | Toy Licensed Counter | Michelle McLaughlin |  |  |

Last updated 11/13/03