Upcoming retail initiatives are listed below. Please contact your Nickelodeon Retail representative for more information (refer to the Who's Who section for contacts).
Account | 1&2Q ’04 | 3&4Q ’04 | 2005
Avon |  | One page layout: "Blue’s Room" blanket sleeper featured (4Q) |
Books A Million | 12ft dedicated Nick section with signage at 160 BAM stores | 12ft dedicated Nick section with signage at 160 BAM stores |
Borders | Part of Nick themed Summer Reading Camps at 300 stores (June – August) Part of Nick dedicated Amphitheatre space (June – August) |  |
JC Penney | Featured in Nick Zone Shops | Featured in Nick Zone Shops |
Kmart | 15ft Nick feature Toy Area | 10ft Nick feature Toy Area |
Lowe's | Nick Paints program-ongoing | Nick Paints program-ongoing |
Payless | Promotion- front of store with Free Standing Insert (February) |  |
Toys R Us |  | Blue Talks/Dora FairyTale Boutique at Times Square shop with promotional event (September 15 thru October 15) (TBD) TRU chainwide event (TBD) |
Wal-Mart | P&G Pallet and promotional program to support Luvs specialty pack launch (June) | W ill be included in 50 store test for Nick dedicated space in Toy Dept. (August) Inclusion in Nick brands (Back-to-School) multi-partner event (pending) | F eatured property for Infant/Toddler Fall Baby Days (TBD)
Drug/Grocery Channels (specific account strategies to come) |  | Part of Nick Jr. back to school prepacked pallet (July) |
Last updated 4/8/04. Please note, all information is subject to change.