Overview Holly Hobbie was introduced in 1967 as a line of sentimental greeting cards by American Greetings. By the early 1970s, demand from consumers and manufacturers resulted in AG launching a character licensing program. By 1975, Holly Hobbie rag dolls outsold Raggedy Ann dolls 5-to-1. By 1980, Holly Hobbie was the #1 license character in the world for the adult market. There were over 450 different products. In its lifetime, Holly has sold over $1 billion in retail sales, with over 500 million greeting cards sold between 1967 – 1999. Now, the Holly Hobbie brand will be relaunched in 2005 by Nickelodeon Consumer Products in partnership with American Greetings for both the adult and children’s markets.
Positioning Holly Hobbie is a nostalgic American classic, one which evokes memories of the simple and magical moments of childhood The Holly Hobbie message of simplicity, innocence, and kindness is timeless. It resonates even louder in these troubled times.
CP Target Primary : Classic - Moms and Grandmoms (for themselves and for children/grandchildren) Secondary : Women 35+, Collectors Holly Hobbie products will resonate best with 25-44 year old women who remember the Holly Hobbie brand from their own childhood.
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