The "Strat-a-Glance" below gives you an overview of the property, consumer product strategy, key product launches, on-air initiatives and more.
Overview What’s every kid’s greatest fantasy? To have a pair of fairy godparents to grant their every wish! 10-year-old Timmy Turner has just that. Timmy has virtually no power over anything in his world -- but thanks to his bumbling fairy godparents, Cosmo and Wanda, life is always exciting. With their combined magic, they wreak magical mayhem by granting Timmy extraordinary wishes to overcome typical 10-year-old obstacles.
Positioning Create products with aspirational appeal that bring to life key show attributes including quirky humor and magic with a focus on: The OddParents (Cosmo & Wanda) “Wish fulfillment”/good luck charms Tweenie, novelty, fun and edgy
Target Boys & Girls 6-11 Select categories will skew more girl, as approriate
CP Strategy - Key Plans 2004 Apparel and accessories expand to mass market (beginning Spring) CP product advertising (March/April) Books and packaged goods launch (Spring) Comprehensive CP program launches at mass in all key categories including apparel, toys, home, packaged goods, gift, activity, books, home video, social expression, interactive (Back-to-School) CP product advertising supporting mass launch (July/August) CP product advertising (October) CP partner advertising will support FOP products (Holiday)
Key Product Plans 2004 Spring Apparel and Accessories: mass launch Consumer Electronics: Video Now discs Gift: Enesco collectibles Home Furnishings: bath, bedding and beach items Home Video: 2 titles (Feb, May) Packaged Goods: Kraft Mac & Cheese, Kraft Fruit Snacks (TV advt); Johnson & Johnson bandages, Frankford candy; MZ Berger bath products Publishing: Titles by Simon & Schuster, TokyoPop, Random House, Giddy-Up and Walter Foster Social Expression: American Greetings items Stationery and Bags: Global Design Concepts bags Toys: Flying Colors expanded line of toys, Hasbro board game and puzzles Fall Activity: Flying Colors activities Consumer Electronics: mousepads, PDAs Gift: MZ Berger gift line Home Video: 2 titles (July, Oct) Interactive: THQ GameCube, X-box, Playstation 2, GameBoy Advance Packaged Goods: Colgate oral care, Puffs Tissues Publishing: Titles by Simon & Schuster, TokyoPop, Random House, LeapFrog, Chronicle, Scholastic, Fisher-Price Social Expression: American Greetings party program Stationery and Bags: Stationery program, Global Design Concepts bags Toys: Disguise costume
Key Initiatives and On-air Events 2004 Tentpole “The Fairly OddParents Big Superhero Wish” primetime event (Feb 16) National QSR On-air sweepstakes Packaged Goods promotions Featured on cover of Nick Magazine; custom FOP pub TV special “Timmy/Jimmy Power Hour” cross-over with Jimmy Neutron (May/TBD) Primetime TV movie (90 minutes) “Channel Chasers” (July 24) On-air sweepstakes: win home entertainment center Tune-in ad in Nick Magazine Celebrity voice: Alec Baldwin as the future Timmy 2005 Tentpole musical primetime event “School’s Out”(Fall/TBD)
CP Advertising/Marketing 2004 CP TV and print advertising (March-April) CP TV and print advertising (July-August) CP TV and print advertising (October)
Ratings & Q-score #2 show among kids 2-111 #1 among kids 6-11 #2 among girls 2-11 #9 among tweens 9-14 51.9 MM monthly viewers2 #3 Q-score among kids 6-11 (#7 among tweens 9-14!)3 1) Nielsen: 9/29/03-12/28/03 2) Nielsen Cume Data: 11/03 3) Marketing Evaluations, Inc: 5/03
Show Facts Show launch: August 2001 Total episodes: 69 TV schedule: Airs 19x a week: Mon-Fri at 7am, 4pm and 8pm; Sat and Sun at 10am, 10:30am Last updated 3/17/04. Please note, all information is subject to change.