Uh-oh, little one, the role is rare. Your mama's got some she can share. Is that enough? Yeah, you can be sure. With Charmin Ultra, less is more. When we say less is more, less is more. More absorbent than the regular ripple brand for sure. What you used to love, now you're gonna adore. With Charmin Ultra, now that feels good. Less is more, cha-cha-cha Ultra Charmin.