They said it couldn't be done, that you couldn't grow fresh tasting fruit and cereal together in a box. Here in the fields of Battle Creek, we said we could. So from the early buds of May, to when they're young on the vine, to when they're ripe with real strawberries and blueberries, sliced almonds and wheat flakes, we did it. We're working on a watermelon you can fit in a shoebox. That may take some time. New Kellogg's Fruit Harvest, ripe for the picking.