You've never had cereal like this before. It has the enticing aroma and the spice of ground cinnamon. The delicious savory crunch of rolled oats baked to perfection. The sweetness of brown sugar, a touch of vanilla, and a sprinkling of nutmeg. There's never been cereal like this before. Kellogg's Cracklin' Oat Bran. Baked with an irresistible recipe. Kellogg's Cracklin' Oat Bran. It's like no other cereal you've tasted.