Some brewers think you can brew ice beer with the same old equipment.
Just turn down the temperature.
But they're wrong.
To do it right, it takes a unique process and a patented machine
that takes the beer to minus four degrees centigrade
to create this full-flavored beer with an icy clean finish.
That to keep it bold, we keep it cold.
Otherwise, why would you call it ice beer?
New Artic ice from Coors.
Nothing's bolder, nothing's colder.