Mom and Dad bought this table the year I was born. Look at it. Beautiful. And all Mom did was dust every week with Pledge. And now, Endust says, watch out for build-up? After 28 years, come on. Pledge is self-cleaning, for a fresh shine every time you dust. Compare that to Endust, which just evaporates, leaving wood looking as dry and defenseless as before. A Pledge shine protects and cares for wood. Pledge, a fresh shine every time. For 28 years, and counting.