For years, we had a love affair. Then we found out the butter we loved had cholesterol. But now hearts are soaring once again, as people are discovering the fresh butter taste of... I can't believe it's not butter. I can't believe it's not butter is the only spread flavored with sweet cream buttermilk, so it really tastes like butter. But without the cholesterol to spoil the romance, I can't believe it's not butter. I never thought it could be this good again. I can't believe it's not butter, the taste you love without the cholesterol.